Sevan Matossian (00:01):
Bam. We’re live. Looks like the power went out last night. I had to come in here and reboot, reboot and reboot everything. Judy, what’s up Chris? What’s up, Mike? What’s up dude? What zombie, what zombies in the house? Oh look, I got the shut up and scribble background up. Did you guys know I could be on that show? How come they’ve never invited me onto that show? I’m so sad. Let’s see up. There it is. Let’s see if we can fix that. I wonder if that happens too. When the power goes out, it changes all the settings. Can you guys hear me okay? I haven’t even checked that. Everyone can hear me? Okay. What the fuck is up? Denny’s? Denny’s seven. What do we need to do to turn this into a college football pod? Oh, I guess I just need to start watching college football. Should we do that? You know what? I’ve never been into college football. You want to know why? When I was a kid, I used to watch a shitload of football. Spent all day Sunday watching that dumb ass shit, and actually I probably wasn’t even a football fan. I was a 49 er and Raider fan. I just watched all the 49 er and Raider games, but college football, I didn’t like it because I just thought, why would I invest in these guys there? They switched teams every four years and I didn’t like that.
(01:41):
It’s more emotional. Really. Alright, if you say so. Hey, Athena. Good morning, rambler. Hey, good morning, Mr. Flores. Hi, Mar. Marissa. Marissa Osa. Imagine having the word hoe in your name. Hana Hosa. Extra sloppy. What’s up, Mr. Dola? Who’s this? Hi. Welcome to the show. Caveman Move. Never seen you before. First time here, Paulina. Hey, is it kind of lame if I say, hey, first time here, and then he responds with, dude, I’ve been watching the show for two years. I’m in the comments every day. I’m like, Ooh. Yikes. Mike. What’s up? Vindicate? You wouldn’t be able to watch college football. Every commercial break is an ad for the vid VX or flu shot. Oh really? That doesn’t surprise me, but thank you. You’re right. I wouldn’t like that. I don’t want to support that shit. How about them fights? Crazy night last night. Crazy night. Hey, that’s the first time that there was a boxing match last night with a guy named Ryan Garcia fighting, and I wasn’t a fan of Ryan Garcia, but for some reason last night, he won my heart. I started him yesterday. His approach, and I mean, he’s been around forever. He’s kind of turning into a cool man.
(03:12):
I didn’t watch the down under championships, but I did see some clips that were pretty funny and I suspect Andrew Hiller is going to have a field day with it, so I’m kind of excited for that. Oh, Tim Witts having a good weekend. Yeah. Not Tim Witts. Tim Murray. Tim Murray. I think Witts might be had a bad weekend. I think Tim did it. I think he won. I think he’s good to go. I think his shit’s over. Aya is tied for first place and has three more events left. We could even, could even, let me see, what was the name of it? Wheel Wa. Let me see if, oh, they’re live now. Okay. Oh, this is definitely not Jeed eyes class doing wall balls. Wow. What class is this? What’s up with these dudes? These dudes just look like regular dudes.
(04:25):
I wonder what class this is. Oh, maybe this is the short stature class. I can’t tell what the fuck these guys are. You think they should put what the, I dunno what you call it. They used to call it disability. I don’t think you’re allowed to call it that anymore. What’s wrong with that dude? Is he missing any pieces? I should be in that class. Whatever that class is. Anyway, if anyone sees Jetted eye, go on. Tell me. It’d be cool to watch him. He’s tied for first place. Oh, it’s probably neuromuscular division. What’s that mean? They don’t have complete control of their muscles like I had fucking twice the muscles I have anyway, if someone sees him, go on, tell me. We’ll pull it up. He’s tied for first. It’s going to be a tough day for him. Fun day, exciting day. Cave astro. You would place at least top 10 in that division. I wonder if I could qualify for that division. I should go look at that and set that as a goal.
(05:46):
Oh, you saw that Ser and Kelly, what division is that bodybuilding guy in that you posted in your ig? That was crazy, right? I don’t know. That was absolutely amazing. I had no idea his body was going to look like that when he sat down. Okay. Do you guys want to, do you want to do any more affiliate thing? Someone sent me this thing that morning. That’s completely absurd. I don’t know if I should get into it or if we should just be done with that. Or maybe I should even have Susa here to balance that shit out.
(06:43):
I don’t even know if I know where it is. Oh, it’s this clip. It’s this clip. Oh, Judy, we would listen to you read recipes. Oh, alright. Well, that’s easy. It’s this clip. Have you guys seen this clip? Do you guys want, let me see. I’m over the affiliate talk. It’s been oversaturated. Okay, fine. We’ll leave this guy alone. This is an absurd clip though. This is an absurd clip. Anytime. If someone’s weighing in on the affiliate thing, this is all I’m going to say. Make sure you know what their angle is and don’t accept. Well, don’t accept this premise either. Well, if you could afford it, just pay it.
(07:40):
Or my favorite one is, if you can’t afford this, you were going to go out of business anyway. That’s like saying, well, I raped you because you were going to have sex with me at the end of the date anyway. It’s like, no, it doesn’t work like that. Just be careful. There’s a lot of fucking crazy propaganda. Talk out there. Make sure you know everyone’s angle and listen, if you do have an angle, just start with it. Just be transparent. My angle is this. I want CrossFit to fucking succeed and grow. That’s my angle. I just want it to grow huge. It helps my podcast. It’s good for me and sell more coffee and peptides for my friends and then make more money. So there, that guy’s name is Fern. Oh yeah, coach j Fern. It’s a fucked up clip.
(08:31):
Oh, even Hiller’s weighed in on it. This is a terrible take. Oh, it’s so fucked up. And what’s crazy is people are going to believe it. People are going to believe it. Oh, I’ll wait until Darren seven. You should open an affiliate. I am. No, what’s the other guy’s name? If Matt Souza comes on, I’ll pull that clip up. He’s been great balance in this whole discussion. Oh, oh shit. That guy is a staffer. Okay, well then, so I knew that guy made money off of affiliates. He had something he sold affiliates. There’s three things that I know about this guy. Four things. People really like this guy. I’ve never heard anything bad about this guy. I’ve only heard good things about this fern guy so that. Then the second thing is he makes a shit load. I’ve heard he makes a shit load of money selling shit to affiliates, and I’ve heard he works for CrossFit and one of his business partners has said some really fucking bad shit about me. Completely unnecessary, bad shit. Not like I’m perfectly okay with. He’s a know it all. The show sucks.
(10:00):
He takes a firm stand on racism. He has zero tolerance for racism. He’s intolerant about racism, although that’s not true. I have tons of racist friends, but I mean, I live in a town full of racists. I think California. Oh, that guy owns an affiliate that has 300 members at 200 a person. Andy doesn’t pay affiliate fees on staff. Yeah. Oh, Ryan, he did my L two. Awesome guy. Yeah, I’ve heard great shit about him. Fern is a good dude. They run best hour of the day. The take is pretty off to me too. Yeah, dude, it’s so bad. It’s so fucking manipulative. It’s nasty. He should pull it down. It makes him look so fucking bad. Well, the thing is, is some people are going to buy it. Should we just play it? Fuck it. Here we go. We can’t just sit here and crucify the guy without giving everyone a fair chance at hearing him. I wonder where Susa is. I would really like his take on this. I’m going to try to stay calm. Okay, here we go.
Speaker 2 (11:12):
Alright, kids, the day has come.
Sevan Matossian (11:14):
All right, kids douche. Just my first thought. The day has come. The day has come. The day has come. We’re already posturing. He knew or we knew it’s your fault. You knew.
Speaker 2 (11:39):
Come affiliate fees are going up.
Sevan Matossian (11:44):
Okay, so now he said something. Affiliate fees are going up.
Speaker 2 (11:48):
If you’ve been paying attention at all, you were probably anticipating this. So dick
Sevan Matossian (11:51):
Head, move dick head. If you’re paying attention at all, you knew this was coming. What a douche. Just insider bullshit talk, complete fucking manipulative, fucking emotional garbage. Hey, that’s like, hey, you should have taken the vaccine talk. What do you mean? Of course you take it. What are you stupid
Speaker 2 (12:23):
At this point? Here’s the deal.
Sevan Matossian (12:25):
At this point, here’s the deal.
Speaker 2 (12:29):
I’m not entirely sure that it matters how you feel about the price increase.
Sevan Matossian (12:34):
I’ve already fucking told you that if you didn’t know this is coming, you’re an idiot.
Speaker 2 (12:40):
But understand that you do. Let’s go with Jocko’s.
Sevan Matossian (12:44):
So he hasn’t said anything yet, but now he’s invoking Jocko. If you know who Jocko is, Jocko is a retired, I believe United States Navy Seal. He owns a CrossFit gym. People really enjoy his Instagram post where he posts pictures of his watch showing that he wakes up at four in the morning. He has a podcast with really fucking overdramatic lighting, and he talks in echo Charles Charlie talk. People love his shit. He’s crazy popular and he sells energy drinks to the CrossFit community and he hangs out with Joe Rogan and stuff like that.
Speaker 2 (13:24):
The enemy gets a vote deal. You do get a vote in how you manage this, meaning
Sevan Matossian (13:28):
The enemy gets a vote. You do get a vote in how you manage this. Meaning
Speaker 2 (13:34):
If you cannot afford the affiliate fee or you were struggling at 3000.
Sevan Matossian (13:39):
So now he’s placing the argument as if whether you can afford it or not or whether you’re struggling. Okay? So remember that’s the same way people, he’s telling you now how to think, but he didn’t tell you. He’s telling you how to think. When people say stuff like, Hey, abortion is about women’s rights or not women’s rights, or it’s about medical freedom of choice or those things, that side never is like, Hey, did you kill a baby or not? They tell you how to fucking think about it, but they didn’t tell you that. They’re telling you how to think about it. They’re saying it like it’s a reality. Now, does this guy know he’s doing that or not? I have no idea. Like I said, I’ve only heard good shit about this guy Fern. So I’m guessing he’s just maybe a little bit of an unconscious simpleton and he doesn’t know he is doing it, but if he does know he is doing it, it makes him vile. So I can’t tell. But now he’s about to tell. He’s not going to tell you that. Hey, there’s different ways to think about it. He’s going to be like, Hey, you’re either in or you’re out. Kind of situation. He’s telling you how to think about it, and the way he’s telling you to think about it is, can you afford it or not afford it?
(14:48):
Fern is a good dude. Yeah, you like him. Everyone likes the dude. It’s like we’re going to get to a point what you’re going to see. It only gets worse. It only gets worse. But he hasn’t said anything yet. So we don’t know. We don’t know. We don’t know. Maybe he’s going to be like, fuck hq, but we know he’s laid this out. He’s invoked Jocko. No idea what that even meant. And he lets you know that you’re a kid and he’s in a superior position for you. Here’s the deal.
Speaker 2 (15:22):
That was already a problem going up to 4,500. Again, regardless of how you feel about it, there are things that you can do about that. You can increase revenue, all of that kind of stuff.
Sevan Matossian (15:31):
So now it’s on you to figure out how to pay it. Here’s my thought. Lemme give you some other alternative ways of thinking about it. Just for example, is there a better way to spend your money? Is there a better way to spend your money? Maybe it’s like, Hey, in my opinion, oh, he probably should have started this whole thing with like, Hey guys, I work at HQ and I sell you guys shit to help you guys figure out how to pay for this. Here we go.
Speaker 2 (16:15):
But the point is, people are struggling with that stuff and that is a fixable problem. I can tell you virtually none of the people that we work with an affiliate, you’re going to be struggling with that. There’s budgeting solutions for that. There’s all sorts of
Sevan Matossian (16:26):
Things. So now it’s whether you’re struggling or not struggling with it, but now we’ve completely made the leap that that’s the only option you’re either going to pay because you can or you’re not going to pay because you can’t. He’s completely laid out the only two choices, dude, that’s like going on a date with a chick and in the first hour being like, Hey, you’re going to end up fucking me at the end of the date anyway, so let’s just fuck now. And if she says, no, you fucking rape her. It doesn’t work like that. Those aren’t, those aren’t the fucking choices.
(17:09):
Mike, two days ago with Susa, you were saying the same thing two days ago with Susa. I was saying the same thing. I was laying it out with whether if you can pay it, pay it, and if not, figure it out. And if not, you don’t deserve to be a gym. I don’t remember saying that. I apologize. Oh God, helping. Here we go. Sorry, I should have read the whole thing. The rent went up to 2200 Sosa as a man and a business owner. Figure out how to do it. Yeah, but Halpin, he also you fucking dildo. He also thought about closing his business, which we talked about. He thought about moving to a new location. He thought about selling it. We laid out the other things that he also thought about doing. This guy’s laying it out is it’s fucking binary. You’re fucking on timeout. Don’t say anything else Del do. Okay, here we go.
Speaker 2 (18:17):
You can put in place for this if you are upset about the level two requirement. I don’t know why you would be. You should have your level two. That should have been on your radar a long time ago. If you’re an affiliate owner of more than, I don’t know, three years and you don’t have your level two, that is in and of itself a problem. This also kind of,
Sevan Matossian (18:33):
He doesn’t know why you wouldn’t and it’s a problem, but we don’t know why. We don’t know why. Oh, because you work for the company and you want to make more money. You want to make more money. That’s where everyone would have to go because you’re not giving anyone a reason.
Speaker 2 (18:54):
Object to the box for the quality assurance that everybody always complains about that.
Sevan Matossian (18:58):
Everybody always complains about, no, everybody doesn’t always complain about it.
Speaker 2 (19:04):
You should get your level two. They waived the requirement for a valid level one so everybody can go back and make sure that that happens. So go back, make sure that that happens. But at the end of the day, I still think it’s a low cost.
Sevan Matossian (19:15):
Okay, that doesn’t matter. That doesn’t matter. It’s your fucking money. It doesn’t matter. It’s your fucking money. That doesn’t matter. It’s your fucking money. You get to think about it. You get to think about where you want to spend your money. It’s just it’s, it’s not clear thinking. I’ve told you guys this story before. My mom was an attorney. She charged $400 an hour. We went to the Apple store, we got there, the Apple store cost. It takes my mom, took my mom and I probably two hours of my mom’s day to go to the Apple store, drive there, find a parking spot, cross the bridge, pay the $5 for the toll, pay for the gas and drive back home. So it took two hours of my mom’s day. So that’s $800 of her work. So when you drive there, you get to the Apple store and I told my mom, I’m like, Hey, pick up an extra mouse because you might not like the one that’s in the thing and you use your mouse a lot. The one that comes with the computer and the guy’s like, Hey, it’s $40. Why not just go home and try your mouse first and see if you like it? And I’m like, because that’s two hours of my mom’s day to come back here and that’d be 800 bucks. Why not just buy the insurance now for 40 and then if you want, you can return it if that money’s a big deal to you.
(20:45):
You got to think within the economics of what people can and can’t handle. If you have 500 fucking members and your gym’s making profit, $300,000 a year. Yeah, I don’t think Rich even thought about this. I get that. I get that. Nont, taxidermy, deer, A best hour has done more for CrossFit than seven in Hiller Circle. Jerking over boogeyman. Ooh, someone, Ooh, someone got their panties in a twist. Somebody got their panties in a twist.
Speaker 2 (21:37):
Again, you
Sevan Matossian (21:38):
Could have, Hey, nont taxidermy. I’m totally open for that, but this clip still doesn’t say anything. It’s dishonest, disingenuous, and bullying at best. It’s not helping anyone think clearly.
Speaker 2 (21:55):
Separate discussions and people can blow up the internet about how it was rolled.
Sevan Matossian (21:59):
Oh, Matt Reynolds, I’ve never heard of this guy. Yeah, don’t let the deer guy’s out of his fucking mind. Even some of the glue got caught in his nostril when he was stuffing the last deer. Yes, it’s a sales pitch. Yes, yes. And he’s a great guy. Don’t get me wrong. Everyone thinks he’s a great guy. It’s okay. It’s okay.
Speaker 2 (22:22):
Loud and all that kind of stuff. There’s probably legit criticisms to be had there and everybody has their opinion about it. I don’t know that it even matters, but the point is, they’re going up. What are you going to do about it is the
Sevan Matossian (22:34):
Question. Okay, listen, we’re halfway through and that’s where he should have started right there. That’s good. I like that. I’m totally on board with that. We’re 35 seconds in and I agree a hundred percent. I said it a thousand times. It’s their fucking company. They’re raising the money. They can do whatever the fuck they want. I used to have this discussion with people all the time when Greg owned the company. You don’t like it, get the fuck out. It’s his matchbook cards. I’m totally down. It’s theirs. I think they should have fucking doubled the rates, but let’s not get confused. Here we go.
Speaker 2 (23:16):
What
Sevan Matossian (23:17):
Are you going to do? That’s where we’re at.
Speaker 2 (23:18):
Should be able to afford it.
Sevan Matossian (23:20):
There we go again, fucking up. You should be able to afford it. He’s laying out how you think about it, whether you should or shouldn’t be able to afford it. That’s the only way to think about it. It
Speaker 2 (23:42):
Has nothing to do whether you would like to afford it or whether you think it’s justified. I don’t actually think that matters. The point is you should.
Sevan Matossian (23:49):
I don’t think that matters so much either. I agree with them. You have to figure it out for yourself, whether it’s justified or not justified. I don’t think that they have to tell you where they’re spending the money. I don’t think they need to do any of that shit. I got my own thoughts on it. It’s their fucking company. They can fucking raise the money all they want
Speaker 2 (24:12):
Should be capable of doing it, right? So separate those two things, meaning you should be able to afford it if you feel it’s valid or not. That’s a discussion to be had but should have real no bearing on how you operate your business. Okay? We’re talking about roughly $100 a month extra increase. If you can’t budget for that or you can’t solve that problem, that is a larger discussion. If you have
Sevan Matossian (24:34):
Once again, third or fourth time, it’s all on you whether you can or can’t afford it. What if you just rather spend your money a different way? What if you feel that it says something about the culture, about the fact that they’re not grandfathering in the OGs? What about the other ways of thinking about it?
Speaker 2 (24:57):
You should have your level two. You should be pushing all your coaches to get their level three. There should be more people pushing to level four. So all that stuff is in play. So
Sevan Matossian (25:05):
I just want to let you know that I work for CrossFit Inc.
Speaker 2 (25:10):
Affiliate owners. If you,
Sevan Matossian (25:13):
I bet you he’s in the training department too. You want to bet? Is that what he is? He’s in the training department and he’s a red shirt.
Speaker 2 (25:23):
Want to get better? If you want to solve these problems, there are resources out there, right? There are HQ resources out
Sevan Matossian (25:29):
There. The problem if you want to solve these problems, and the problem is whether you can afford it or not,
Speaker 2 (25:35):
There are other people that do things similar to what we do at Best Hour, but at the end of the day,
Sevan Matossian (25:39):
There we go, there we go. There’s the sales pitch. What we do at Best Hour, you bought the car and you can’t pay the taxes and insurance. What about the and the gas and the maintenance,
(26:02):
But the option isn’t to go out and get a second job. This guy, I’m with you, dude. You’re missing the point. I know it’s emotional, but he, there’s more options than get a second job and pay it. You could switch, move states. You could get a different car. And so to say this, when he’s fucking making money off the affiliates, he makes money. He has three different revenue streams, minimum in the ecosystem, his best hour of the day, which someone over there was talking shit about my podcast, like nasty shit. The unnecessary shit. Just to be transparent, this dude’s selling shit to affiliates like keep your bathrooms clean. Talk and spreadsheet talk. And the level one, he’s on the level one team. He’s got three different revenue streams out of the ecosystem. Really, you don’t stuff on Sundays
(27:19):
Extra sloppy for the vast majority of affiliates. This is a pretty easy issue to navigate. And if owners say they can’t afford it, it probably indicates they have some serious operational issues to address. I mean, you heard me read all of those, but that’s not, you heard me read all of those. You heard me read all of those dms and I would say, I don’t know, back of the napkin math, 20% of them it was money. Less than 20% of them, it was money issues. My issue is the way he’s presenting this to you is he’s telling you how to think about it with the undertones. I don’t even know if they’re undertones. If you don’t think of it this way, you’re stupid. Well, of course you want that help too. Okay, here we go a little more.
Speaker 2 (28:23):
You don’t really get a say in it, right? You should have known they were going to raise the prices if you didn’t and you were going to sit around and just wait for that to happen and do nothing about it, some of that is on you. Okay? So again, I understand people are going to be pissed about it. I understand people are going to complain about the rollout. It doesn’t matter anymore. You’re going to have to solve that problem. So go solve the problem, right? Put a plan in place for 2024. Make the improvements you need to adjust your prices accordingly. That’s a thing. That fee can be passed off. Most of you that have a hundred members, you can charge $2 extra and you’ve covered your affiliate fee by doing it that way. Lots of solutions here. I don’t know that complaining is going to help anybody. And again, to some extent how you feel about the rollout doesn’t matter. It is what it is. Solve the problem. If you need help with doing that, reach out to us and we will help you get that in play because it should not be a problem. And I understand why it is, and I understand that it is for a lot of people, but the reality is it shouldn’t be. I feel like they should be able to charge much more than that, and it shouldn’t be a problem for people
Sevan Matossian (29:27):
Conflating all sorts of shit there. Now it’s just turned into a fucking smorgasborg of bullshit.
Speaker 2 (29:38):
I get it. However, post your comments below. I’d love
Sevan Matossian (29:40):
To see what people think. No, you don’t get it. You don’t get it. Or if you do, you’re dickhead, but I think you’re probably a nice guy and you just don’t get it. Fuck yeah. It’s 2020 talk total. It’s total 2020 talk. Listen, anyway.
The above transcript is generated using AI technology and therefore may contain errors.
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