Matt from HWPO | Hunter | Hiller – LIVE CALL IN – Don’t be scared

Sevan Matossian (00:03):

Bam. We’re live. Hey, good morning, Kyle. What’s up, dude? Not first. You are first. Ian. What’s up? Not second. That’s the whole thing to say. Not now. Ms. Er. Hi, God. I want to put a B in there so bad. Eggert. What’s up, man? What’s up?


August? What’s up, dude? Bur dude. Hello. Not first, but I’m here. Ms. Cook looking like a fucking superhero. Superhero pose. I bet you that Pose has a name like Superhero today. Matt keeps coming on. He should be here any minute. Really cool of him. He’s kind of, I think he’s in, can’t use the word transition anymore. He’s changing locations, and he said, Hey, I could do it, but it might have to be from a lobby of a hotel or some sort of building. I’m like, bro, let’s do it. Let’s party. And then in the second half of the show, we’ll have the very, very vulnerable Hunter McIntyre with Andrew Hiller. Oh, there he is. There he is. Look at the most incredible clickbait title before you came on.

Matt O’ Keefe (01:20):

Hold on. I’m trying to get my,

Sevan Matossian (01:26):

That’s how good OE is. He just comes right on, just guns blazing. Just like, yo, I’m here. I’m tweaking my audio. Listen, listen to this. It said Matt O’Keefe as the title, but you know what I changed it to?

Matt O’ Keefe (01:38):

What’s up,

Sevan Matossian (01:39):

Matt? From HWPO. You see what I did there? See what I did there? Little clickbait.

Matt O’ Keefe (01:50):

Clickbait. Alright, dude. I dunno. Why not on my, I feel like every time I come on here, it’s the same. Me dancing around trying to get my headphones to

Sevan Matossian (01:59):

Work. I like it. I like it.

Matt O’ Keefe (02:00):

Is that a sign of my age?

Sevan Matossian (02:03):

People are always making fun of me because of my age, so it’s good to see you have some remote control issues and some technological, Hey dude, I’m on these text threads and I can’t even follow ’em because people talk shorthand now and I need shit really explained to me

Matt O’ Keefe (02:18):

When they

Sevan Matossian (02:18):

Post a clip and 20 people on the thread are laughing. I’m like, dude, I don’t get it. You know what I mean?

Matt O’ Keefe (02:24):

I feel like we’re, well, I feel like Twitter doc. I’m hip because I hang around with a bunch of 25 year olds with the athletes, but if I’m being real to myself, there’s a lot of shit that just goes right over my head.

Sevan Matossian (02:39):

Totally over my head. Yes.

Matt O’ Keefe (02:41):

How are you?

Sevan Matossian (02:43):

I’m awesome. I’m pumped. I’m pumped. Are

Matt O’ Keefe (02:45):

You in the bathroom right now?

Sevan Matossian (02:47):

Kind of. I’m in the kitchen, which is adjacent to the bathroom, but it does have that bathroom look with those tiles, right? What’s that called? A flash. A flash.

Matt O’ Keefe (02:57):


Sevan Matossian (02:58):

Backsplash at you. You’ve remodeled the house or two.

Matt O’ Keefe (03:02):

I like your childs. Those are nice.

Sevan Matossian (03:05):

I’m down in Newport Beach this week.

Matt O’ Keefe (03:09):

Oh, okay, cool.

Sevan Matossian (03:10):


Matt O’ Keefe (03:11):

You’re not home.

Sevan Matossian (03:12):

No. Hanging out with some friends and then just raging with the kids. We’re right on the beach, so there’s lots of surf and then there’s really good jujitsu academy down the street, so we’re just in this whirlwind of fun.

Matt O’ Keefe (03:25):

That’s really cool. Good for you. I love it. Hey,

Sevan Matossian (03:29):

I want to start with something just to really make you vulnerable and then we’ll go from there.

Matt O’ Keefe (03:35):

You would never let me off the hook to not start that way, so let’s go.

Sevan Matossian (03:42):

I know this is probably very sensitive today when the show is done, I have a 30 pound dumbbell in my living room here, and I’m going to do 10 front squats on the minute, and then I’m alternating minutes. I’m going to take both 30 pound dumbbells and do 10 shoulder overhead anyway. I can 20 minute workout, so I’m going to get in a hundred squats with a 30 pound dumbbell and a hundred push presses or somehow shoulder overhead in 20 minutes. It’s mellow. It’s body building. I get,

Matt O’ Keefe (04:12):

It’s great,

Sevan Matossian (04:13):

But I’m fucking 51. How many workouts do you go there and it’s like an H-H-W-P-O staff workout and you’re just like, guys, I got sucked up into this thing where you’re supposed to go as hard as you can on an assault bike, and it’s like, it’s with this group of young guys and I’m getting hurt and it’s only in 32nd intervals. I’m getting hurt.

Matt O’ Keefe (04:37):

Totally. This is really funny.

Sevan Matossian (04:41):

What do you do? You’re in the oven. I mean, you’re the CEO of HWPO.

Matt O’ Keefe (04:50):

Well, the answer is that that’s not necessarily how I train, and I think we give off this and I would say stink and I love it. It’s an aroma of hardcore three hours of training, but we do have a lot of variability and how we approach training. I mean, we have a product that a lot of people’s eyes would think is a version of aerobics. It’s called sweat. It’s just a very concise way of doing CrossFit. Honestly, for the most part, it warms you up and has a Metcon in the middle. It’s just no gymnastics in novar ball. But yeah, I mean, I think I’m bringing a lot more people towards me than me. Gravitating more towards that other people’s style of training. Like Jake, Josh, they’re still chasing it. They’re squatting, heavy snatching, cleaning all the time, but Matt, myself, Sammy, we’re doing a lot of burpees. A lot of devil’s press. Yeah,

Sevan Matossian (05:53):

Burpees. I like some burpees. Yeah, burpees,

Matt O’ Keefe (05:55):

Machine work. Finding a sustainable way to do this to CrossFit essentially, and dude, what you just described, that’s what I did last night. I squatted 10 times with 1 35 back squatted on one minute. The opposite minute I ran for the full minute on an error. It’s like, oh,

Sevan Matossian (06:17):

Okay. Okay.

Matt O’ Keefe (06:20):

There’s plenty of

Sevan Matossian (06:21):

That, but still you’re still going. I really make it so I can modulate. You know what I mean? I’m resting 30 seconds after ever. I guess you can modulate on the air runner. You can really slow down if you wanted to.

Matt O’ Keefe (06:35):


Sevan Matossian (06:35):

A little. How long does it take you to do those 10 back squats with 1 35? Do you get a little rest?

Matt O’ Keefe (06:41):

Yeah, 30 seconds.

Sevan Matossian (06:45):

We’re on the same training program. You’re just on the, for a strong guy version. I’m just on the,

Matt O’ Keefe (06:50):

I’m running a marathon in April. What Sammy and I are, which this is like the official put myself out there. I need my head examined.

Sevan Matossian (07:00):

I’m going to write that down April marathons for some accountability issues. April marathon.

Matt O’ Keefe (07:05):

Okay. Issues. You notice how you put it in the issue category right away. Accountability issues, but I really want to, I mean, it’s a part of what we’re talking about right now. I mean, this is risky to do it your way, but I want to train for a marathon, not just running all the time, so we’re going to do intervals with strength work. We do a lot of lunging.

Sevan Matossian (07:31):

Have you ever done a marathon?

Matt O’ Keefe (07:33):

Yeah, I ran Boston in oh three and oh four, twice, two years back to that. Yeah.

Sevan Matossian (07:39):

Did you get injuries from either of those, or let me rephrase that. Did you get set back a little bit where you had to lick some wounds from those?

Matt O’ Keefe (07:47):

A hundred percent. Yeah. I mean, in fairness, I was a raging alcoholic and fat. If I’m being real skinny fat by the end of the training and the wear and tear, my knees and Achilles and ankles were real hard. I was logging a lot of miles on a weekly basis. The other side was costing. I lived in downtown Boston. I’m running around the river and it’s like 20 degrees. It’s not optimal training, and I didn’t help myself at all, so I tore my sheath around my Achilles, one of those and ran the marathon with a torn sheath,

Sevan Matossian (08:23):

Which I didn’t even know the Achilles had a sheath. I thought it was just my penis that had a sheath. That’s crazy. Yeah,

Matt O’ Keefe (08:29):

It is not the only thing. Wow. Basically, it’s a runner’s injury. I did a lot of research on it is if you run a certain way and your heel rubs against the piece on the back, it can fray or tear or rupture that, and so I had that for one of my, I literally couldn’t walk after I would run every day, but I never stopped training and I ran that way. I was in for five days after I ran that marathon because I essentially had a to on Achilles, so

Sevan Matossian (09:01):

Hey dude, I’m changing. I’m never going to call foreskin foreskin again. I’m going to call it a sheath, and some men have been sheathed and other men.

Matt O’ Keefe (09:12):

That’s a different kind of sheath, dude,

Sevan Matossian (09:14):

And it holds your sword and it holds your sword. It’s a sheath. I have my sheath. What? I still have my sheath. I’m Armenian.

Matt O’ Keefe (09:22):


Sevan Matossian (09:24):

I’m going to tell my boys, did you clean your sheath under your sheath today?

Matt O’ Keefe (09:30):

Oh God. Hey,

Sevan Matossian (09:31):

It would be a much popular body part if we changed the name sheath,

Matt O’ Keefe (09:38):

Be brand. You have a lot of sheath around tendons, which I didn’t know.

Sevan Matossian (09:43):

Caleb’s never told me that. Caleb’s a nurse. He’s never mentioned the sheath on the Achilles. It’s fucking crazy.

Matt O’ Keefe (09:49):

Yeah, so that is, yeah, I bet. It’s like people look back at their history and how they’ve treated their body throughout their life. I probably did some damage in those years for sure. I just had no idea what I was doing. I come out, I played college sports. I was big and then got

Sevan Matossian (10:08):

What did you play in college? What’d you play in college? I

Matt O’ Keefe (10:10):

Played football for a little bit and baseball.

Sevan Matossian (10:14):

What’s the biggest you’ve been?

Matt O’ Keefe (10:16):


Sevan Matossian (10:16):

That? What’s the biggest you’ve ever been in your life? Two

Matt O’ Keefe (10:20):


Sevan Matossian (10:22):

What are you? You were probably six two then.

Matt O’ Keefe (10:24):

6 1, 6 2, 2 53. Yeah. Wow. When I really, the end of my football career was that they wanted me to gain that type of weight and become a tight end, and I had no interest, so I played baseball, but then post-College, my number being 2 53 was a low point, was just completely unhealthy. It’s kind of how I found CrossFit. I started doing yoga then with TRX classes that were at the yoga studio. Started coaching that and then was like, I can’t do this. It’s repetitive every

Sevan Matossian (11:00):

Day. You coached TRX?

Matt O’ Keefe (11:02):

I did. Yeah.

Sevan Matossian (11:04):

That’s awesome.

Matt O’ Keefe (11:05):

One of the people that I did it with was like, Hey, let’s go track CrossFit. There’s a CrossFit gym down the street from my house. That’s one of the first in the world.

Sevan Matossian (11:14):

TRX is basically just a fitness program around ring rows. Right. That’s when I think of it. I just think of it as the Ring Row program.

Matt O’ Keefe (11:20):

Totally. It’s literally just set of rings and you do IY and tees. You can do pushups with it, with dynamic pushups with your knees coming in, but was I coached it. It was like they had a template for how you want about it, and there was really no variability. It was pretty much the same crap every, I had a Monday, Wednesday, and Friday version of it, and if you asked me to put a fourth day and I’d probably just be repeating one of those days, there wasn’t a whole lot you could do with it. It got in good shape though, and then we walked in. I went to a crossroad gym in that journey and I have never left, so found my space.

Sevan Matossian (12:03):

Don’t get me wrong either, and I’m sure it’s the same with you. I can go into a gym and fucking get at it. I went to Matt SU’s 10 year anniversary and I was partnered up with the best guy in there for the workout, but we fucking destroyed, but I hurt myself, but I can go, but I prefer more segmented training. If I’m going to run a little one day, run some sprints, I don’t need to mix with deadlifts anymore, and I always prefer interval training than just like if I’m rushed. Shit gets weird

Matt O’ Keefe (12:35):

Intervals is where the accountability is when you’re on your own, at least from my perspective, what you’re describing is we probably go through very similar things with this is you go to an event like sus or I’m with my team and you see what the magic of community is. I just get push out and I’m willing to do more there.

Sevan Matossian (12:56):

I told them I wasn’t even going to work out. They’re like, oh, just do the warmup. I’m like, oh, that’s a good idea. Next thing I know, I’m fucking

Matt O’ Keefe (13:02):

Totally like,

Sevan Matossian (13:03):

Does anyone have any Ben Gay from my back? I’m serious. I need four Advil. It was like that.

Matt O’ Keefe (13:09):

We had our summit last week or week. Yeah, last week, and so there was some content that come out. We were all kind of working out together, but I mean we did three workouts in three days together and I blacked out in all three of them and I don’t in my garage. Wow. Yeah. It’s awesome. I mean, I was beat up, but I kind of enjoy it. I dunno, maybe I’m messing in the head, but

Sevan Matossian (13:39):

The other day, I haven’t shared this yet, but after I got off the assault bike, I went so fucking hard. I fell to the ground. I was on the ground in the fetal position and I started calling for my wife and I felt like my fucking sweatshirt was choking me. I worked out usually with a sweatshirt to keep the old body and I was like, come take my sweatshirt off like an old man. It was crazy. It went away. She never came and it went away. Way

Matt O’ Keefe (14:04):

That is,

Sevan Matossian (14:05):

But it was fucked up.

Matt O’ Keefe (14:06):

That was a mess. Your wife, she daily is a CrossFit,

Sevan Matossian (14:11):

Correct? Yeah. Way better than me. Yeah. She teaches classes in the garage illegally, all sorts of shit,

Matt O’ Keefe (14:16):

So my wife isn’t, well, she’s done.

Sevan Matossian (14:19):

My wife’s a competitor of HWPO.

Matt O’ Keefe (14:21):

Oh, yeah.

Sevan Matossian (14:22):

Yeah. Two clients

Matt O’ Keefe (14:25):

Tell we can give. We have

Sevan Matossian (14:27):

Nothing online yet. We have nothing online

Matt O’ Keefe (14:28):

Yet. You can train people H wpo to tell her all you access.

Sevan Matossian (14:32):

Oh, shit. Okay. I like that.

Matt O’ Keefe (14:34):


Sevan Matossian (14:35):

I like that. And our gym can’t afford the new affiliate fee, so maybe we can, yeah, that would be nice to brand out with someone like HWPO to give us a little clout. I like that.

Matt O’ Keefe (14:46):

When you’re talking about your wife calling for her to help you. My working out generally in my garage, which is my gym, I use my side of the garage for my gym. My car is outside, my wife pulls in. It’s usually this. My wife pulling in, she works in Boston and she’ll come home and she’ll be pulling into me in a dark place, kind of looking at me cross side, like what doing, she’s done it, by the way, I’ve got our membership and forced her into her gym to experience it. She loved it. Just not a practical approach for her. She works out every day, but it’s mostly her like me, me and Dures, but her running away not helping me. So you She’s like, yeah, you do your thing over there. You alright? Every time she pulls in, she’ll ask me if I’m alright. That’s basically the extent of it. You alright over there? Yeah, I’m fine. It’s the same thing in the last five

Sevan Matossian (15:41):

Minutes. No, no. What are you going to do about it?

Matt O’ Keefe (15:43):

Yeah, yeah. Can you do this for me? Yeah.

Sevan Matossian (15:49):

Going back to that group thing, so obviously I work out a lot and I’m addicted to it, but since I’ve been working out more with friends on text messages, dabbling in some of that, the shit’s gotten way worse. You got to put your scores up and even though my scores are the worst, I still have some pride. You know what I mean? Oh, you got to take a picture of your machine and so it’s gotten really bad. It’s gotten bad.

Matt O’ Keefe (16:18):

You’re getting shame.

Sevan Matossian (16:20):

No, no, they’re cool. They just can’t believe I’m doing it. No, there’s no shaming. But the only shame is there’s this guy, do you know Peter from Coffee Pods and Wads? I

Matt O’ Keefe (16:30):

Do. Yeah. Wow.

Sevan Matossian (16:31):

He’s destroying me in everything and I just picture him as being kind like this inbred kind of goofy Irish dude and he’s just destroying me.

Matt O’ Keefe (16:40):

Shit. Good. I know. I remember when he first started

Sevan Matossian (16:44):

And I think he’s not fit at all and I can’t even come close to keeping up to him. It’s bad.

Matt O’ Keefe (16:50):

I feel like when I was one of his first guests and I feel like he was not even doing it or just getting into it at that point. It’s really cool. It’s good to hear.

Sevan Matossian (17:03):

Yeah, he’s a stud right now. Oh, Mrs. Burns. We’re traveling on vacation and I just went into the bathroom and I saw my wife has all of your products. Sabbath essential is laid out. I didn’t even know she used your stuff like that. I didn’t know she used it. Brought it on vacation

Matt O’ Keefe (17:18):

Morning. Mrs. Burns,

Sevan Matossian (17:24):

I’ve been really thinking about the, are you still a manager? Sorry, loaded question. Do you still manage athletes?

Matt O’ Keefe (17:30):

No. Not loaded at all. Yeah.

Sevan Matossian (17:33):

You don’t know what the next question is. That’s why it’s loaded.

Matt O’ Keefe (17:36):

Yeah. I’ll explain it to you though and probably lead myself down a path to despair,

Sevan Matossian (17:43):

Right? It’s

Matt O’ Keefe (17:43):

Good. Yeah, good. Daniel Robbins and I, when we left Cloud live together and brought the athletes that we managed out and reestablished ourselves independently, and it was really apparent that he needed more support and people talking about the same thing on a daily, because I had so much going on, so we merged in with Lab, which was Cooper Marsh and Jason St. Clair, so we’re under lab management now. This is the answer. I’m still contributing. Yep.

Sevan Matossian (18:19):

Do you have any personal clients? Do you have any personal clients that they call you and they would call you and they would say, dude, I really love this fucking new chewing gum out and it has no artificial sugars in it. Could I have a relationship with them? I love this shit.

Matt O’ Keefe (18:35):

Totally. There’s a lot of that goes on with me. That’s sort of my relationship with a lot of athletes and Daniel’s heavy on the execution side and he has those same relationships, but Matt, honestly, still very much and a lot of the people that I was connected with for a long time, those conversations, Katherine and Annie, Brooke again, but I don’t want to take Daniel, is day-to-day managers. Those guys. I’m more on the ideation, visualization side with all,

Sevan Matossian (19:10):

I mean ideation, visualization side.

Matt O’ Keefe (19:13):

What’s the path? What should we be looking at planning one in three years, 1, 2, 3 years out? Are we going, how are we currently executing for the current portfolio? What can we add? What do we need to change? Those are the conversations I’m involved in with clients or the guys at the agency.

Sevan Matossian (19:38):

Right. Okay. Okay. The reason why I’m asking is because I was thinking about getting into the space. I was thinking about, Hey, I should have a client

Matt O’ Keefe (19:51):


Sevan Matossian (19:53):

I should manage someone, or I like the way you wiped your beard right there. This is interesting. Or maybe I try to strong arm Susan into doing it. I love it because Susan and I’ve been talking about it a lot and I was just thinking of all the things, the things that I think managers should be doing that they’re not doing. Let me pick your brain a little bit more here. So I have those sponsors down below, and when I get a sponsor, I think I hope that they go to sleep at night thinking that they pulled one over on me. You know what I mean? I want them to be like, I like it when they call me and they’re like, dude, do you know how many condoms we sold last night? I cannot believe it. Will you please wear a condom on the show? Again? Mean crazy. Do you want that too? Do you talk to your clients about it? From my spot, I have all this negative thoughts about what agents do and that they’re just trying to get money for their clients, and I’m thinking to myself, no, you should be wanting to get money for the sponsors. You want build your reputation with sponsors. I want Sarah Sigmund’s daughter to sell 3000 Volkswagens or whatever, whoever sponsored her.

Matt O’ Keefe (21:13):

Absolutely. I mean,

Sevan Matossian (21:16):

You want them to get their money’s worth their value.

Matt O’ Keefe (21:19):

We talk about we want our clients to feel like they’re stealing from us.

Sevan Matossian (21:25):

Yeah. Yeah. Okay. So you do have that. Okay. I thought I innovated that. No,

Matt O’ Keefe (21:29):

No. I mean, I feel like that has been our probably main success story is being a good partner. I mean, in the end it’s like, and there’s many of us out there that approach it differently, the sort of blood out of the stone approach, not many. There’s a few, and that stuff has a really defined end to it that’s transactional. We’re just not transactional because, and I think our clients and their sponsors speak to it. A lot of ’em have a lot of legacy with a lot of brands, and it’s finding your responsibility is to monetize your clients’ brand, but in the end it’s finding that really good sweet spots. So there’s growth brands growing, they’re growing, and then over time that’s recognized through a greater compensation or a more enhanced partnerships. So yeah, we’re on the same page on that. That’s a great approach. I think it’s the only approach. We talk about it at H wpo, we really want to provide an experience where whatever our client’s paying on a monthly basis for a subscription, that they’re literally think, wow, I’m winning. That’s important. That’s important to us.

Sevan Matossian (22:54):

And have you ever had a client be like, have you ever, let’s say you’re involved with podium, right?

Matt O’ Keefe (23:05):

I personally am not. I mean, we have clients with them for sure. I’m not in

Sevan Matossian (23:11):

Personal, are you involved with any supplement directly?

Matt O’ Keefe (23:13):

Nope. Nope.

Sevan Matossian (23:15):

Well, I’ll just use podium as an example. Anyway. I’ll use Swol Ring as an example. When we were talking to Swol Ring, I was thinking to myself, I don’t want to take their money if I don’t think I can help their product. I do not. Yeah, that’s it. It do not. Have you ever, had you ever had a sponsor offer you money and your client’s like, Hey dude, I can’t help their product. I can’t take their money.

Matt O’ Keefe (23:42):

Yeah, that’s where the magic is. We many clients that with what they’ve built have put themselves in a position to only be endorsed by things that are practical to their life or that they believe in, but they truly can speak to their experience with. We look for that with everybody. I think people that are newer or need revenue to, it’s not to say that they don’t believe in what they’re endorsing, it’s that they’re more, they can be less patient with figuring out what they love. Yeah. I mean, most of our clients though are that way. We have a lot of legacy CrossFitters that have been around a long time that have a lot of the same brands, and Matt’s a good example. Anything that I think he at times gets criticized for being commercial, but I can honestly say that anything that he puts his name on is something that he uses and he believes in.

Sevan Matossian (24:43):

The only thing that I ever saw Matt get criticized for was the

Matt O’ Keefe (24:47):


Sevan Matossian (24:48):

Yeah, the climber.

Matt O’ Keefe (24:50):

I mean, today we could, that thing’s so funny because I think he had a little bit of he is licking his wounds on the response to it a bit, but

Sevan Matossian (25:03):

I mean, that was so long ago. No one, I mean, I haven’t heard anyone talk about it in three years,

Matt O’ Keefe (25:08):

But we use it.

Sevan Matossian (25:09):

Oh, at the gym.

Matt O’ Keefe (25:10):

Honestly, it’s a super cool tool. I have one in my garage. We have one in our gym.

Sevan Matossian (25:15):

It’s a death machine. It’s the same as the Versa climber. It’s the worst thing you could ever do. It’s the worst machine,

Matt O’ Keefe (25:21):

I would say. It’s up there for most bang for your buck. You get what you paid for when you use that thing. It’s hard. But yeah, that one. But again, that’s a really good example of we had one for months. He messed around with it, did it in workouts. He’s like, dude, this thing’s super cool. And our playbook would be we just want to create as much access as possible to things that we do so people have options and so that those are really good opportunity to kind see how that might work with something that’s completely distant from what people think is our core competencies.

Sevan Matossian (26:02):

Lemme pick on you a little bit. So going back, let’s say before he made that commercial, right, the commercial was weird. It felt like it fell out of the eighties. Like infomercial one 800, Matt, not only do you get the Versa climber, but you get this poster of Matt Life-sized poster of Matt. There was that piece to it, but what if he would’ve done this first O’Keefe? What if prior to releasing that there were actual shots of that thing in his gym. So you know that Matt has this metal thing that you go like this and he mentioned it. He mentioned it in a podcast I did with him three years ago. It’s been in my Amazon inbox and outbox and it’s been in my Amazon cart in and out 300 times. Three months ago. I pulled the trigger on it because of something this motherfucker said three years ago, this thing, I own this.

Matt O’ Keefe (26:51):

That’s awesome.

Sevan Matossian (26:52):

Yeah. I don’t even know how to use it, but I fuck with it all the time. I mess with all the time. What if in hindsight, and I got the eight pound one and I am going to buy the 12 pound one, but I a hundred percent only bought that. I still don’t even know if it’s worth the money, but it is a nice piece of metal, by the way. It’s a nicely crafted piece of equipment, but only because Matt, what if in hindsight that just wasn’t launched? Right? That Versa climber thing. What’s that thing called? The one? Matt

Matt O’ Keefe (27:18):

Climber. C-O-M-B-R.

Sevan Matossian (27:20):

Okay, so climber. Oh, is that the same company that makes stepper S-T-E-P-R?

Matt O’ Keefe (27:24):

No. As

Sevan Matossian (27:25):

Same marketing team that likes dropping Ease

Matt O’ Keefe (27:28):

Maybe. Maybe. Yeah. Another machine. That’s great. Bang for your buck. StairMaster.

Sevan Matossian (27:34):

Yeah. What if they would’ve just shown him using it in the background a few times leading up so it wasn’t like, you know what I mean? So it had some merit. It’s like, oh shit, Matt uses that, and then finally it’s like, oh shit, a sponsor found. You know what I mean? So it was like an evolution. I can’t believe these people haven’t contacted Matt. He could sell fucking thousand of those a fucking day for the next five years.

Matt O’ Keefe (28:02):

I mean, that thing’s a perfect example of something he used for a long time before it ever came public,

Sevan Matossian (28:08):

Before he told anyone.

Matt O’ Keefe (28:09):

I used that thing in his gym, in his garage in Tennessee for years. I mean, it was one of his tools. But yeah, that

Sevan Matossian (28:18):

Thing’s just fun to hold too. My kids just walk in the gym and hold it. I mean, it’s a beautiful piece of steel.

Matt O’ Keefe (28:24):

I think it’s also fascinating as a CrossFitter that you grab that thing and you crank on it for a minute and you’re blasted and you’re like, you just have this perception. When you look at that, you’re like, oh, this isn’t, I got this. It’s not that big of a deal, right? It blows you up


When you talk about the climber piece though. You’re spot on. I think that, I was talking to somebody yesterday about this. I hope I don’t ever give that stink up, but I make a lot of effing mistakes if I’m being real and it’s just not trying not to or learning and then not making them again. But that was not launched properly because it was distant. We were trying to tell a story about how we see our brand coming to life and giving more access and we were just in people’s faces with it. All people could see were neon. Like the eighties set neon lights and Matt with a microphone on him and they’re like, what you guys, what is this? Yeah, you’re right. We had shown what he had done prior.

Sevan Matossian (29:29):

Matt can sell anything. When Matt said, Hey, I use the StairMaster. Everyone was like, all the people who wanted to make fun of it were like, no one said they kept their mouth and he sold a lot of StairMaster. I bet.

Matt O’ Keefe (29:45):

Bet he sold a

Sevan Matossian (29:46):

Lot of StairMaster.

Matt O’ Keefe (29:49):

That’s a bit of the interesting piece is you don’t do everything for a dollar, right? But it’s like he is a brand and has a ton of value and.

The above transcript is generated using AI technology and therefore may contain errors.

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