BREAKING NEWS | CrossFit Raises Fees | World Wide Reaction

Sevan Matossian (00:00):

Let’s do the levelheaded approach, non emotion. Let’s see if we can do that. I think if we start off that way, we’ll get a more clear understanding. Obviously, things will change as time goes on because processing this quickly is hard. Welcome everyone. Thank you for tuning in to all the CrossFit All hands meeting, the 600 of you that are tuning in live, the 540 affiliates and the 60 people working at CrossFit hq. Welcome to


On podcast, Josh Honeycutt here with us, a new species CrossFit. Matthew Sosa. In all transparency, I do have a relationship with CrossFit. I worked there for 15 years, maybe longer, and at a Vera Senior position. There are people there that I am in contact with. I have a healthy relationship with what my opinion with Dave Castro, don fall to name a couple of people at the top and then several people throughout the company. I say that to you in full disclosure so that you know that I’m not interested in burning those relationships. So you know where I’m coming from as I scour the internet in the past two hours since the announcement has been made, I’m seeing tons and tons of propaganda. I will not give you propaganda, but I will bite my tongue occasionally where I might otherwise express my opinion because I do want to stay in the good graces with CrossFit hq.


So I want to really be clear about that in my approach to you. It’s the same thing that I’m guessing I’m Josh Honeycutt, owner of New Species. CrossFit would also say on one hand, you don’t want to get so mad at the mothership, not that he is concerned about damaging the relationship, but you don’t want to shit where you eat. You don’t want to damage the mothership. That’s part of these you don’t don. Absolutely not the octopus throwing rocks at the fucking head. We don’t want that. Matthew Souza tenure affiliate. CrossFit Livermore in California. Josh, you’re in Detroit.

Joshua Hunnicutt (02:05):

We’re right outside of Detroit in Royal Oak, Michigan.

Sevan Matossian (02:07):

Okay, so someone in the middle of the United States and someone on the west coast of the United States. Most of this discussion will be stuff that we will either show you or read to you and then we’ll get sort of Josh’s and Matt’s response. But first I just want to, if you could walk me through, Josh, your, first of all, did you have any idea that this was coming?

Joshua Hunnicutt (02:31):

Not until a couple of homies started texting me today about it. Absolutely not. I mean, I could see it coming. I didn’t know if they would jump off on because Grandfathering Hass always been a part of it, so I didn’t know how they would do it. I didn’t know if they’re like, Hey, we’re adding 500 to everyone’s, or if they were just going to take everyone up to a hard number. But my previous affiliate fee was two KA year, so it’s like 125% jump for me. So it’s like,

Sevan Matossian (03:01):

Let me throw this out there really quick. So Josh already pointed one thing. Some of the propaganda that I’ve been seeing is, Hey, if you didn’t see this coming, you’re a fucking idiot. Basically, I want to tell you those people who are saying that, that’s propaganda, that’s bullying, that’s to make you feel bad. If you’re an affiliate, you should have your head down and you should be coaching. You should not be wondering about what the fucking mothership is doing. That should not be your concern. It should be a trust. And so as soon as you see something like that, please know that that’s propaganda. Anyone who’s saying you should have seen this was coming, or they have any presuppositions that are kind of making putting it off on you, it’s not on you. You didn’t make this decision. Okay, go ahead, Josh.

Joshua Hunnicutt (03:41):

Honestly, I wouldn’t have seen it if someone hadn’t spoken to me about it. And when I was working with CrossFit as an affiliate rep, there were a lot of people that were like, even after when the whole thing popped off with Greg, there were so many affiliates that were like, what happened? It’s because they’re doing exactly what you just said, Savon. We’re like, I teach all 10 of my classes on Monday. I don’t have time to check my email. You know what I’m saying? And that’s what we’re doing. We’re out here doing the work that we’re just supposed to be doing, and that’s always worked out for us in the past. But now there seems to be a lot many more moving parts behind the curtain.

Sevan Matossian (04:18):

13,000 gyms, at least six continents. Affiliate fees normally in the park range of 500 to $3,000 a year for everyone worldwide. Notice went out today that affiliate fees will be going up from 3000 a year to 4,500 a year for most affiliates. The countries that I don’t know that are, I guess, that have dirt runways will have different prices than the ones that have concrete runways. In my opinion. Is it a big deal that CrossFit HQ wants to make more money? No. I’m glad they want to make more money. Leadership from the top, make more money. Let’s everyone make more money. I don’t have an issue if the raise affiliate price raise were $1,500 in a vacuum, more to be added to that later. Susa, you are on the pulse because of this podcast. You did know. You did know. We’ve been hearing about it for six months, right? You did know. Yeah.

Mattew Souza (05:17):

We’ve been hearing rumblings, rumors here and there, so I was aware of it. Yeah, coming down the pipeline and we knew they had to do something at some point to increase revenue. We didn’t know what it was. Speculation, like franchising. There’s all these different theories out there, and I think at the back of our minds, we all knew just like as affiliate owners, well there’s one way to do it. We just increased the price of the people who are currently buying from us.

Sevan Matossian (05:40):

Judy Reed, Canada, $6,500. Good point, Judy. So the money that I’m talking about, the 4,500 from 3000, 4,500 is Greenback American money, right? The US dollar. Jay Neely not an affiliate owner ride or Die CrossFit, and here comes, but the 4,500, this may sink quite a few boxes. Your immediate reaction, Josh, as you read this four page email that came out, what did you think? How long have you had your affiliate?

Joshua Hunnicutt (06:14):

Well, this is our Sweet 16 this year.

Sevan Matossian (06:17):

Okay. 16 years.

Joshua Hunnicutt (06:18):

16 years. So I am probably one of the few affiliate owners that according to every counseling firm out there, is stupid enough to grandfather their members. So all my members I have have three different rates basically because I’ve raised membership twice over the years. We’re still the least expensive box in town to my knowledge. So I’m attached to that and I fight for it and I advocate for it. So for me, being as loyalty based as I am, it feels a little bit like a slap in the face, but more if I take the emotion out of it, it’s corporate now, bro. It’s corporate. Corporate has one job to make more money than they did last year. It’s the reason I got out of the YMCA fitness director gig. They got too corporate on me. I did 185% of budget one year next year. They’re like, all right, well let’s do 187.


And so all my bonus potential disappeared, et cetera, but it doesn’t matter. This is what gets me. So I was doing a little quick stupid hillbilly hood rat math today. Alright, let’s say there’s only 10,000 affiliates in the world. Let’s say the mean is 2000. Alright, that’s 20 million a year. I checked with Siri to make sure my math was right. All right, that’s 20 million a year. What the fuck are they? What more do they need to run with? How big is the office staff? But the thing is, when it’s corporate, 20 mil won’t be enough, 21 won’t be enough. It’s always got to be more and more and more, and then they’ll sell it to somebody and then they’ll want it to be more and more, more. That’s how corporate operates. I don’t know if that’s exactly the path we’re going to follow, but it’s eerily similar to some shit I’ve experienced in the past in the fitness world.

Sevan Matossian (07:54):

They own it. Someone owns it, somebody

Joshua Hunnicutt (07:56):


Sevan Matossian (07:58):

They have the prerogative to do whatever the fuck they want. It’s theirs. You’re on their train. So Susan, one second before you jump in here. So Josh, I’m projecting on you that it’s okay that HQ makes more money, but are you really not okay with that?

Joshua Hunnicutt (08:14):

No, I want them to make more money. I want ’em to add more affiliates. I want ’em to keep reaching out and find more places that need more affiliates so we can get these lifeboats everywhere, not charge more per square foot of the boxes that exist. Somebody did figured out how much the mean income for most box owners was, and I think it was like 34 to 36,000 or something. 4,500 is a big chunk of that. Dude. It is. Percentage wise, we are very, very blessed. I’m very, very fortunate. We have a great location and we’ve been a very successful box. I think most would consider, and I’ll give forces bigger than me credit for that, but I don’t think we’re the norm. We can absorb that. We can do this or do that or whatever and figure it out. It’s not going to sink us. And CrossFit is so valuable, man. If there was a word that was that fucking cool, that really set it all like CrossFit does, but Greg’s so fucking smart. He nailed it, knocked it out of the park the first time. So there’s so much value in the term CrossFit, but there are going to be some of those affiliate owners that are doing the 34 to 36 KA year. That might be too much of a bite for them.

Sevan Matossian (09:22):

Josh brings up a more propaganda that I saw on the internet. I saw someone say, Hey, it’s not a big deal. You just have to change your budgeting. When I hear change your budgeting, what I hear is, oh, you wear clean underwear seven days a week. All you got to do is just wear it five days a week. Not a problem. Just do the wash list. Susa your thoughts, immediate thoughts. As you saw this four page come down the talk about how you need your L two within a year rates are going to go up. There’s a $500 application fee for first time affiliates on top of the $4,500. What was your immediate thought

Mattew Souza (09:56):

That CrossFit is choosing the type of customer they want? I think this is a filter. I think this might be a response to, Hey, we need better quality coaching. We want to see operational standards across the board in the best way to do that is just to increase the price in the ones that maybe were operating to a certain standard or threshold that CrossFit wants now will fall off. Those ones won’t be able to afford it. So I think it’s just a question of immediately that came to my mind was, hey, they’re just picking their customer and choosing their customer with the first layer of price being the buried entry.

Sevan Matossian (10:29):

So what you’re saying is they don’t want to sell generic shirts anymore. They want name brand shirts, they want to move to a different street. You’re saying this kind of fits in with what they want to be the Gucci of fitness basically. They want to get rid of their Walmarts and they want to their game.

Mattew Souza (10:50):

Yeah, I mean you’re

Sevan Matossian (10:51):

Heard on purpose to get rid of the shit gyms, the small gyms,

Joshua Hunnicutt (10:57):

They want to hire evaluation. I was talking to man much smarter than me earlier, Craig over at Diablo, and he was like, man, he’s like business-wise. Now they get a few strong gyms and they base the eval on that. The evaluation of the company immediately goes way up when they have, oh, well look, this gym is doing this much, this gym is doing this much, and they eliminate some of the ones that weren’t doing as much. Now the evaluation of the company goes up and now it’s an easier sell.

Mattew Souza (11:27):

Yeah, and I think when you’re treating customers, do you want the rich guy or do you want the one who’s looking for a discount?

Sevan Matossian (11:34):

I want the rich guy.

Mattew Souza (11:35):

So does CrossFit.

Sevan Matossian (11:36):

Okay, on spin show, there was a guy on there, I forget his name. He said he owns five gyms and I think he agreed with you Susa. He said that this is a way of making the gyms more professionalized and less hobbyist.

Mattew Souza (11:52):

Yeah, that’s a good way to put it. Because all the people who are doing this with a nine to five with a lot of other full-time job obligations, it’s basically going to raise the barrier to entry too much price-wise for them to pursue it.

Sevan Matossian (12:07):

Let me read you some dms that I got I never wanted to open. This is today when we put out a calling for messages, the community from affiliate owners. This one says, I never wanted to open a gym. I want it to open a CrossFit affiliate. It’s a six year garage gym affiliate and I cannot afford the rate increase. So unless some miracle happens 2024, March of 2024, I will no longer be an affiliate. I hate that this has to happen. So you’re saying that they’re not dumb at hq, that someone maybe ran some analysis. They’re like, okay, we have 800 garage gyms. Those are toast.

Mattew Souza (12:42):

And they’re also balancing how many people are going to stay. What does that revenue increase look like versus how many people are going to leave when we lose that revenue altogether? And the people that are paying the $500 or the thousand dollars, they’re not a significant impact on revenue. So if they leave, it’s not going to be the hugest deal for them and for everybody else that stays, they’ll mass that out. So I’m sure somebody in there, at least I hope they did some sort of analysis where, hey, how many of these people are going to push out? Are they pushing out the right people? And then how many people are going to stay? What does that revenue increase look like for the ones that stay?

Sevan Matossian (13:18):

I didn’t run the numbers, but off the top of your head, there’s a hundred dms that I read already. No hyperbole that say this is a slap in the face to the OGs. Not even the OGs, just anyone I took it as just for people who’ve had gyms for years, and obviously that’s an emotional response and an entitled response. And I don’t mean that in a negative or derogatory way. I would have that response. Also, I feel the

Mattew Souza (13:41):

Same way for

Sevan Matossian (13:42):

Sure. Why not do what they did the last time? I think that when I was there, we increased affiliate fees. Why not grandfather everybody in? We know that there’s a pretty high turnover rate. So we know that they’re going to always get a lot of new gyms. Why not grandfather everyone in? Be very nice to the base. Then also give the next year for affiliates to come in at the 3000 rate. So you have this flood of people apply to raise revenue and then jump it to $6,000. Because here’s the thing, I think that the current gym owners will have an enormous toleration for affiliate fees going to $10,000 because it adds value to them. Do you know what I’m saying? Instead of taking 1500 to them, you’re like, fuck, I got this thing. They’ll think twice before de affiliating now because shit, oh yeah, back in that thing will be 10000% running the numbers just immediately. Do you see any problems with that, anyone?

Mattew Souza (14:45):

No, but I just also feel like logistically in the resources it might take to manage that isn’t worth it, they might as well just rip the bandaid all off at one time and then tight and organize their books. Because in terms of, and again, I don’t have any internal knowledge of this, but if you have a bunch of different revenue streams and a bunch of different people, now we need individuals to manage all of those price hikes. We need individuals that are going to reach out to do that. So that’s going to take more resources on my end to fulfill all those different levels of pricing as opposed to me just saying, it’s done. Here’s the price. You’re either in or you’re out.

Joshua Hunnicutt (15:20):

So MINDBODY does for us, for example, like I said, we’ve upped rates twice. I don’t have to think about it. I couldn’t tell you which one of my members are at the one 50 rate unless I went and looked at it. So if there’s some sort of pretty simply available software system to somewhat manage that, it’s kind of easy to be honest. So like I said, I’m one of the big proponents for grandfathering. I learned what I needed to know about my feelings on this aspect of business from cell phone companies when I was in college. Alright? They would always give the newest hottest phones to new motherfuckers coming in. Alright, well bitch, I’ve been paying you for five years. I want the newest, hottest phone at a discount too. And almost every time I call up and fight for it, they give it to me. But that showed me right there that I was just always going to be the one that grandfathered. I have a personal training client still pays me 50 an hour. Our rates are almost a hundred Now

Sevan Matossian (16:16):

If you do grandfather in, you don’t accomplish what Susa was saying by getting rid of all the fucking just shitty mom and pop gyms out there that fucking are in 800 square feet that have 40 clients and only teach three classes a day and you get rid of all of ’em. And I use the word shitty. I’m being facetious by the way. No one take that to heart. More propaganda. I will show you more propaganda. Be very careful how you see this. Sorry Mike Hal, that you have to get run over by the bus here. $125 a month for the ones that were already paying $3,000 a year. I understand what Mike Halman saying, but when you compare ounces to pounds, you’re doing that to be manipulative. Let’s be transparent about it. Let’s be transparent about it. It’s $3,000 a year and to make up this $4,500, if you pick up one extra client in your box a year, it covers it. Quit being a pussy. You could say that. I get that. Just one extra client. It’s cool, dude. Quit being a douche. Do you like the idea of maybe fewer boxes? Josh, do you have a big successful high quality box? Do you like this idea that SU’s saying where we get rid of some of the, once again, I’m being a little facetious or hyperbole, the riff raft,

Joshua Hunnicutt (17:31):

I have mixed feelings on it, but at my base it comes down to, for me, I feel like bad CrossFit is better than no CrossFit. And I feel like it’s still getting the message out there. And it might be somebody too intimidated to walk into my box with skulls and dragons and fucking wolves on the wall. They might be more comfortable with a mom and pop shop. It might just be friends in a neighborhood and they just loved CrossFit and what Greg had brought so much that they wanted to pay dues that they could have just done it on their own. So I think, I don’t know, man, when we first opened, we were about three, one of three boxes in Metro Detroit. At one point. There were like 50 in metro Detroit. There was a bunch of us. There’s a whole bunch of us.


And now we’re on the other side of that where a lot of boxes are dying and it’s less comfortable. Honestly, I liked having somebody to compete with down the street or feel like I was a little bit competing with down the street. I liked talking about seeing all the other boxes show up at the comps and stuff. And some of these boxes we started with just aren’t here anymore. So the riff-raff will take care of itself on a long enough timeline. It will, whether it’s 2000 or 4,500 or whatever, because they’ll just get tired of working because this shit, ultimately it becomes work because you got to really love some motherfuckers to get up every morning, keep doing it year after year after year. So it would, I’ve seen it take care of itself without a hike in affiliate fees. I guess I could say

Sevan Matossian (18:49):

13,000 gyms, let’s say each gym has five people with a mouth that they can’t keep shut. That takes us to 65,000 people are going to have opinions on this subject. CrossFit HQ knew this basically rattles the hornet’s nest CrossFit HQ went up to the beehive. They know I don’t mean this in any negative way. They did something and they told all the bees to come and all the bees have come out and been like, what the fuck? It’s not an easy position, I’m sure for Don fall. He just got the new affiliate director Koons in, and now they’re making this decision. Not an easy decision, but also all of you have a right to have an opinion. All of you who make money around this, and by no means should you hold your opinion back and you should. If you give a shit, you should write an email.


Try to be as calm as you can and as factual as you can and send it to them at hq. Let them know what you want. Hey, this is tough for me. I’m giving you a hypothetical. Don’t plagiarize my shit. This is tough for me. I’m an og. I’m offended because I want to be grandfathered in and I like that familial feel, but in the meantime, I’m going to stay with you. But I expect to see some results in five months. Basically. I plagiarize that from someone. Someone’s like, Hey, my fees aren’t due for five months, but I’m going to be watching closely. Carla Cueva, 10 year owner here. Congrats brother. Try not to make a rash. Emotional decision. Smart. Make it make sense. Stevon, people want to make money, brother. They bought it and they want to make money. Fuck, being rich is fun as shit. Calm me down. I’m not sure what to think. I mean, I survived the lockdown. I was able to stay open. I’m stubborn. Susa, do you have any words for Mr. Carlos? Carlos?

Mattew Souza (20:36):

Yeah. I mean, I think we’re all just kind of in the wait and see mode, but the question is they’ve increased the barrier to entry in and now is this a quality control play or is this actually a revenue play? That’s kind of the question that we’re going back and forth in a little bit, right? So revenue

Sevan Matossian (20:52):

Play or a quality of assurance move. Yeah,

Mattew Souza (20:55):

Yeah, yeah, exactly mean it could be a little bit of both, but obviously they have to know that something like this is going to create a big media storm. There’s going to be a lot of angry people, a lot of emotional reaction to it. So the sequencing of everything is something that I’m concerned about because we have, the

Joshua Hunnicutt (21:10):

Timing has always sucked. The

Mattew Souza (21:11):

Koon stuff, which that the new CMO, so you’re already shaking a little bit of faith there, especially with your base, your OG crowd, let’s call it. And then to come right on the back end of that with the affiliate hike. I would say they definitely should have been more thoughtful about the sequence of that. But again, it’s going to, I don’t, do you think it’ll make a change in revenue? Look, if you have 2000 gyms that aren’t going to be able to make the quota financially, you have another 2000 gyms that are pissed off, you lose 4,000 gyms there. Is that going to harm them enough with this new increase? So that’s the thing that I’m super curious about. And it would take a little bit of math to figure that out.

Sevan Matossian (21:53):

I do like your evaluation that they’re trying to change the outside perception of CrossFit. There was another, there’s a lot of people out there that’s saying that the level two thing’s, not a big deal. You should have your level two anyway. The part about that I’m struggling with that I completely disagree with is this is a business to low barrier to business entry. You’re changing that. I think that’s a mistake because we already know that most of the people coming in here are doing it because they’re crazy passionate. And the other thing is we do an affiliate series here. People tell us all the time, I was a kinesiology major or I was a sports science major and I learned more in those two days at my CrossFit level one than I learned in my four years at blah, blah, blah. And these are strength and conditioning coaches, et cetera. And so it’s interesting, supposedly you get a five according to them, you get a $500 voucher apply to your level two. What if you already have your level two? Do we have an answer to that? I’m assuming CrossFit will come out with an answer for that.

Mattew Souza (23:00):

Then you’re good to go, right? You have it.

Sevan Matossian (23:02):

Yeah, but then you don’t get the benefit of that $500.

Mattew Souza (23:05):

Oh, okay. But it’s time to renew.

Joshua Hunnicutt (23:07):

I wonder.

Mattew Souza (23:10):


Joshua Hunnicutt (23:13):

I couldn’t imagine them being that petty on that. I’m sure they’re just going to, whoever renews in 2024 at the new rate is going to have that to hold onto and use how they see fit for level two or up. I mean, surely.

Sevan Matossian (23:26):

Do you guys have your level twos?

Joshua Hunnicutt (23:28):

I actually don’t.

Mattew Souza (23:29):

I do. Yeah.

Sevan Matossian (23:31):

So now you’re going to go do it. So now you’re going to go do it.

Joshua Hunnicutt (23:34):

I plan to anyway. I was a real big certification guy early on and I very, very much believe in the CrossFit education system. I think it’s second to none in the world. Absolutely. I’ve got the nutrition, I’ve got Castro taught my level one. I’ve got Rob Wolf’s nutrition, I’ve got the CrossFit football cert, mobility cert from K Star. I have a lot of those under my belt. And when I had kids though, I ended up in a split situation and my weekends were tied up and I was unwilling to give that up. So that’s why I didn’t continue pursuing further. But I don’t think that’s necessarily a bad move. I’m all about professionalism and coaching and pushing more professionalism and coaching. That didn’t really bother me that much, even though I don’t currently have my level two.

Mattew Souza (24:18):

Yeah. And the first time I got my level two is actually just called the coach’s prep course and there was no test to it. And then when I had to renew, I went back and got my level two. Were you going to say something? Sorry, I cut

Sevan Matossian (24:29):

You off there. No, no, no, go ahead. Go ahead.

Mattew Souza (24:31):

Here’s the biggest difference. I know because you’re under the school of Thoughts seven, that the L one is good enough, right? Is that what you’re leaning towards?

Sevan Matossian (24:38):

And that if people want to get their L two, I’m a huge proponent of the L two. Don’t get me wrong. I just don’t think that it should be mandatory to leave your gym open. Yeah, I don’t think that, but go ahead.

Mattew Souza (24:49):

So here’s the analogy. Bear with me. I was trying to think about it. What we’re doing here. So the L one opens up your mind to the methodology in this whole entire lifestyle, the way to live, right? The L two does that for your ability to manage and coach a class. So you’re going to get the same epiphany of like, holy shit, look at all these tools. I have these strategies. Look at how they distilled down how to coach. That’s the L two. So I actually am in complete agreeance with this because in terms of walking back into my classroom and instantly becoming a better coach, the L two is a hundred percent that you go away. And what they do is they really strip down. So they bring you in the same small groups and they’re going to say, all right, Savon, you’re going to teach deadlift, but you can’t use any verbal or tactile cues. You can only do it by visual. And now it’s going to say, okay, we’re going to isolate that. Are you good at that? Okay. Hey, you could only use visual or only use hearing. You could only talk. You can’t touch ’em and you can’t move now coach this person through it. So by breaking that down and making you teach through the different methods there, it helps you learn how to coach and manage a group tenfold better than,

Sevan Matossian (25:58):

Dude. There’s no doubt that every seminar at HQ that I’ve ever been to amazing L one mind boggling L two mind boggling. But why I hear you Susa, why do you think that it should be mandatory? Does that go back? Are you saying that your proponent Yeah. Tell me, why do you think it should be mandatory? I’m not arguing with anything you said. I’m just saying I don’t think it should be mandatory.

Mattew Souza (26:20):

If every class was ran the same way that the L two is taught, it would be at the highest fucking level. You could have it and that would be your quality control. And that’s what their attempt to do is here.

Sevan Matossian (26:35):

You have no excuse not to know how it’s done. Get continuity. Okay.

Mattew Souza (26:40):

Alright. Yeah. I mean, here’s the thing. You’re going to learn all your reps out on the floor. Josh is going to tell you that teaching your ten first CrossFit classes on your own out on that gym floor is going to teach you a ton more than any course will. But in my opinion, the best way to look at the class management, how to teach, the type of cues you use, the professionalism that is brought to in L one is bringing it to you in L two. But you could just take every single thing and just immediately apply it to your class. So for me, people that are opening up new gyms as we go into this second era of CrossFit here, let’s call it, I think is definitely, it’s a good call. I think it’s a good call. The L two is a good call.

Sevan Matossian (27:19):

Jeremy World, this dude is black as fuck.


Darren Coughlin to hillbilly is 100%. This is completely off subject here, but promised so well said that black culture in the United States is derived from hillbilly culture. And so here we have a two data points. If you put them together, man, we have a sort of a jeopardy moment. John George, as a previous affiliate owner, I’m surprised it’s taken this long. I was always told affiliate fees were not all the same. I just asked, I heard gyms were paying 500, I was paying 3000. I agree. I’m surprised it’s taken this long. Also, I go back to the awareness that it’s going to rattle the base. I think that everyone who’s at the base who’s been grandfathered in all these years should be rattled. Yeah, I would be pissed. I’d feel a little bitch,

Joshua Hunnicutt (28:21):

Greg. This is the bottom line. Greg gave us all the tools and he gave us amazing tools to use, but I think he would agree that the affiliates built the brand from the ground up. Dude, it was the early, it was the Craig Howards and the Dale Kings, and it was the ones that are the real blood and heart of this whole thing. And one thing I noticed from the inside, and listen again, I cannot, I was the smart kid in school, okay? 32 a CT valedictorian. I was not an athlete. Alright? So I very much so love the academic side of CrossFit. It felt like while I was on the inside that the brain, they were trying to put the brain where all the organs should be. They took out the heart when Greg got pulled out and then they tried to take a brain and just put it there. It’s like Ed, the education department just fucking took over everything. And I think it was the best of what we had left because everything had been so gutted. Avon’s gone, everybody’s gone. So that’s cool. But I don’t know. And I’m going to throw back to an analogy that Greg used and he said that they thought they were buying pirates in the Caribbean amusement park ride, and they were buying an actual fucking pirate ship. Well, what’s the first step to make a profitable actual pirate ship? You got to get rid of the fucking pirates.

Sevan Matossian (29:42):

Wow. Wow. I hadn’t heard that one. Look at that boy. Look at that boy. Look at that boy. Hey Mark, A quality over quantity barbell spin. Yep. He told me that. Paulina, I’m not sure what you’re talking. Oh, spin said Don. Oh, okay. Yeah. So if you.

The above transcript is generated using AI technology and therefore may contain errors.

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