#783 – Jake Lockert | The Man Behind Mayhem Programming

Sevan Matossian (00:00):

Good. I’m slowly, I apologize. You’re the first of a, uh, government experiment. I am, uh,

Mathew Souza (00:09):


Sevan Matossian (00:11):

I, i I have an echo.

Mathew Souza (00:13):

Oh, it’s gone now.

Sevan Matossian (00:14):

Okay, good.

Mathew Souza (00:14):

I thought I was hearing it for a

Sevan Matossian (00:16):

Second. I’m moving my, um, Jake, I’m, uh, good morning. I’m moving my desk around and all my stuff around to try to make it so I can have people live in the studio. And I’ve been dreading moving my camera and my desk and, and the microphone. So I did it last night, like at seven 30, and I’m like, oh man, I hope when I go on with Jake tomorrow, everything worked. And it does. You can hear me, right?

Jake Lockert (00:40):

Yeah. Clear.

Sevan Matossian (00:43):

Uh, that’s, uh, Matt, meet Jake. Jake, meek Matt. Hey,

Mathew Souza (00:46):


Jake Lockert (00:47):

What’s up, Matt?

Sevan Matossian (00:49):

Hey, dude. Thanks for coming on.

Jake Lockert (00:51):

Yeah, for sure. Thank you for the invite.

Sevan Matossian (00:54):

Uh, there’s this topic that, um, Susan and I were talking about yesterday that, uh, we were gonna talk about on our Live Colin show tomorrow, but I heard something, I I, I can’t resist bringing it up right here and right now, and I guess we’ll talk about it again tomorrow,

Mathew Souza (01:10):


Sevan Matossian (01:12):

Um, I was on the phone with Matt yesterday and he was talking about, uh, I’m gonna jump ahead. He started somewhere else, but I’m gonna jump ahead to sort of like, as we started digging into this idea that there’s all these brands out there that leverage the CrossFit community, and then there’s brands that contribute to the CrossFit community. Like they’re part of it.


And it started tripping me out. And then I listened to your podcast. You did, you did a podcast. It was like called like Bible with me or something, I can’t remember what it’s called. But it was a Bible podcast and <laugh> and, um, bi Biblical, getting biblical with Jake Lockhart. It was from 10 months ago. And the host said to you, uh, you guys, like you said, Jake, you guys do CrossFit through and through. And I started tripping because it’s what Suza was proposing to me. That there’s these brands like CrossFit Mayhem, CrossFit mayhem that have not swayed from the path and that keep contributing to the community by like staying true, like selling coffee, selling meat, selling CrossFit programming, as opposed to leveraging the community and acting like they’re different than the community and selling things that are like, oh, we have something better, you know, instead of kind of innovating and adding.


And I just thought it was fascinating because that podcast you did that, that, uh, I forget what it called, was called, but um, you talked about how mayhem wears its values on its, uh, sleeve. Like those are face forward. The values are as much facing forward as the programming or what you can get out of it. Or, and I just, I remember when I first started talking to Rich, it was like in 2010 or something, and I said something to him, I’ll never forget it. I said, Hey, dude, so stupid. I said, it, uh, maybe you should tone down the religious shit because you’re gonna alienate people. And, and, and, and 20, uh, you know, or 12 or 13 years later, I’m like, oh my God, he was so right. That was so dumb. It’s like, it’s like not farting around your, uh, date when you first go out with her <laugh>.


It’s like, nah, just, I mean, obviously you need some grace period, but just be yourself. And that’s the quickest way to find a good mate. Because if you be yourself and someone still loves you, um, I know farting was a little crass, I apologize, but you need to be yourself so that you push away those who don’t really want to be with you, and you attract those who do wanna be with you so you can have a long lasting, uh, a relationship. And I just thought, wow. Um, may CrossFit mayhem is truly a remarkable, uh, element in this community. I think beyond what most people know too, I don’t know if you know this, Jake, sorry. I know this is supposed to be me asking you questions, but the number one, the number one place for people to do take their L one was Cookville Tennessee for many, many, many, many, many, many years. It still might be. And, and that’s it. It’s so far off the beaten path. And there’s a reason why people went there to take their L one. And, and for the longest time I thought, well, it’s cuz of rich froning, but it’s more than that. It’s, it’s, it’s because of which, what, uh, rich Froning built, right? It’s what he attracted to him.

Jake Lockert (04:29):

Absolutely. Yeah.

Sevan Matossian (04:31):

You don’t have to talk, I, I’m perfectly okay with <laugh>

Mathew Souza (04:36):

Bathing it.

Jake Lockert (04:38):

I like it.

Sevan Matossian (04:39):

You can be like, uh, I have no idea what you’re talking about. I thought we were gonna talk about thrusters,

Jake Lockert (04:44):

<laugh>, keep walking the door. Um, no, I like a lot what you said. It’s very true. Uh, I like the word authenticity, I guess. And Rich is very authentic. And then, uh, naturally mayhem become very authentic as well. And so it’s a ton of areas, media, what you see, programming. Um, and then they can come here. And I, in a lot of ways, what you see is what you get, uh, since Rich said then, like when you meet him in person versus what you saw in competition in a video, he’s pretty much, uh, the same there as he would be here. And so then, uh, when you, when you do that, people just resonate with it. And obviously he’s super likable. And then, um, we have tried to consistently do what we say and say what we do, uh, for a long time. And so I guess it’s almost like that buildup of that evidence and then, um, work into that. Now it’s coming out in the back end. All that growth from that, just a long, long, long time of doing that, right? Like any other successful platform or company or business, they try to be who they say they’re and do the right thing and do good things and over provide and value in that way. Um, and now it’s coming back in a lot of good ways too.

Sevan Matossian (06:08):

And, and, and that, and those values are, uh, in, in the, there’s four, well, there, there’s four things, right? Uh, what is it? Fitness, faith, family

Jake Lockert (06:17):


Sevan Matossian (06:18):


Jake Lockert (06:19):

Faith, family fitness service is usually how we roll ’em out

Sevan Matossian (06:23):

Tho Those are the, those are the broad, um, what do you call those values?

Jake Lockert (06:28):

We call ’em, yeah, the core values of mayhem.

Sevan Matossian (06:32):

But there’s also this thing where it’s like, hey, we’re, we’re not gonna, we’re not gonna lie to you about the fact that we’re doing CrossFit. We’re not telling you like, you’re, you’re just so transparent about that. I feel like so many other people, and by the way, Susan and I will get in this tomorrow. I’m being gentle cause I don’t want to drag, uh, Jake into the, uh, mud. Yeah, we’ll blast some motherfuckers tomorrow. Not blast, that’s not fair. But, but you have to hold something black up next to something white to show the difference between black and white. And you have to show hold blue up to, in red up to show the difference. So tomorrow, I think we’re gonna get into a little bit more about how crazy it is. How true. And, and it hasn’t been easy for, uh, mayhem. They’ve had their bumps with hq, you know? Um, but, but they did it. They stayed, they stayed true to those, uh, they, they didn’t lie in order to, to try to distinguish themselves or pull the, the wool over anyone’s eye to try to distinguish themselves, um, from what everyone else is doing. Hey, how, how long have you known Go ahead. Go ahead, Jake. Go ahead.

Jake Lockert (07:33):

Yeah, no, yeah, I have to answer that. Uh, I just agree. I mean, that’s who we have always said is, it’s true. We just do CrossFit and they’re like, I don’t even know what the conversation is tomorrow. I’ll have zero awareness what’s going on. But, uh, I don’t know if talking about programming or just products in general, but we have, like, even the off season, that’s a specific example, but like, after the opens up, a lot of people are gonna doing CrossFit and they’ll start aerobic base. We’re getting stronger, stuff like that. We still do that, but like every day, for the most part, you’re still gonna do CrossFit, like some metabolic conditioning that people look at and be like, oh, it’s CrossFit workout. So in that real specific way, we stayed true to like, yeah, we just do a lot of CrossFit. We do it year round and we have fun doing it too. So it’s not like force or fabricate, um, what we’re doing. So whether you see it’s like a remote, like you follow an athlete a thousand miles away, you walk in the door here, there’s gonna be a hundred people doing it too. And a lot, what majority of it is CrossFit, what people think of that. So yeah.

Sevan Matossian (08:30):

A and it’s, and the guy was a, um, the guy was an l he’s, he’s, he’s kind of been in all the, all the CVAs of CrossFit, right? He’s, um, he, he was the L one trainer. He owns the affiliate, he did the games. Um, he’s participated in the, you know, the fundraisers. It’s, I mean, he, he just does it all. He’s not, he hasn’t, he hasn’t partitioned it into just one. Um, j just the games guy. He, he, I mean he’s everything. It’s all, it’s all there.

Jake Lockert (08:58):

Yeah, for sure. He’s been doing as long as anyone no longer. So yeah,

Sevan Matossian (09:02):

There, there are other people doing stuff like that. You know, obviously, you know, there’s Becca Voigt. Uh, I, I, um, uh, Susan had the honor of meeting her the other day, and I think that’s what kind of inspired some of that for him. He’s like, Hey, here’s a 10 times CrossFit games athlete who’s also an affiliate owner who’s, you know, who participates in CrossFit, you know, in, in all the ways. Um, and you know, obviously Scott, the great Scott Panik, I, I wonder if that’s gonna go away. I’m trying to think if there’s other, and you know, then there’s other, these other freaks of nature like Ariel Lowen. What a, what a, a fresh piece of fresh air is that she just trains. She does her training at an affiliate. I mean, that’s, it’s, and and how about that freak that you guys had pop up in the open last year, beaten in the first two workouts, beating all everyone at the world. What the fuck was that? Charlie? Charlie? Yeah. Hey, did Rich even know who he is

Jake Lockert (09:56):

At the time he met him? We’d all met him. Yeah. He’s just, he is a super quiet dude, like the corner of the gym, just like whatever he is doing, it’s super fast. I told him he should go do a Spartan race in High Rocks. He actually won.

Sevan Matossian (10:08):

Oh, that’s mean, that’s mean, that sounds like some calculated shit to get him out of the, that’s what’s gonna die. Submersive subversive shit.

Mathew Souza (10:18):


Sevan Matossian (10:19):

At CrossFit. Get outta here. You beat Rich one more time and you’re done. Remember

Mathew Souza (10:24):

<laugh>, his card doesn’t work. <laugh>,

Sevan Matossian (10:29):

Uh, he, meaning he’s built for that, that type of stuff. Like the High Rock stuff?

Jake Lockert (10:33):

Yeah. I mean the first two workouts are all engine and go, uh, and he has like a sub five minute mile, like sub maybe 18 minute 5k. And uh, he’s straight up, hundred percent built to do high. Told he make World, he went local. He went and Spartan last year and he won division cause he couldn’t elite. So hopefully I, he literally win one if it’s like in Nashville or

Mathew Souza (11:02):


Sevan Matossian (11:02):

Oh God. Wouldn’t it be great if you put it to Hunter

Mathew Souza (11:05):

<laugh> Hunter?

Sevan Matossian (11:06):

How old’s Charlie? How old’s Charlie?

Jake Lockert (11:08):

He is, he’s older than I thought he was. He’s 32.

Sevan Matossian (11:10):

Okay. I Hunter’s 35

Mathew Souza (11:13):

Over the hell.

Jake Lockert (11:14):

I’m saying Charlie is an insane fast and like this Got that. He’s perfect for High Rock. So hope he does it. I’m almost send this later.

Sevan Matossian (11:21):

Yeah, please do. Hey, and if he does do it, um, and you guys, I’m guess and you guys start training him like, uh, and you guys make a um, beat Hunter shirt or something, tell me, I wanna have him, I wanna have on and stoke the fire. I really would love to stoke that

Jake Lockert (11:35):

Fires there.

Mathew Souza (11:36):

<laugh>. Yeah,

Sevan Matossian (11:38):

Mayhem beat the Hunter. Um,

Mathew Souza (11:41):


Sevan Matossian (11:42):

How, how it is, uh, I had, I had started hearing that you do the programming for Mayhem and then I kind of, I had the last time I had Rich on I your, your actual title, uh, over there is, don’t Tell Me I wrote it down here. A director of online programming at CrossFit Mayhem.

Jake Lockert (12:01):

Yep. And January one, it just updated. I’m also president of Mayhem Nation now too.

Mathew Souza (12:06):


Sevan Matossian (12:06):

Shit. Oh wow. Congrat. Congratulations. Thank you. Hey, how last, you know, I didn’t even know Rich, you and Rich and the Gang have a bible like reading show too. I didn’t even know that. I came across that yesterday where Rich reads the Bible, that shit will accidentally convert me. I listened to that for 20 minutes. I turn that off.

Mathew Souza (12:24):


Sevan Matossian (12:24):

Got Jews in the house. That shit will fuck,

Jake Lockert (12:30):

Keep it quiet.

Mathew Souza (12:31):


Sevan Matossian (12:32):

That, that kind of blew me. That kind of, I had no idea. It was like five of you guys sitting up behind a desk and then Rich is like, okay, everyone and then you guys do Bible Reading Hour and then some like smart Girl. I don’t know who that is, like explains to the boys what was actually said.

Mathew Souza (12:47):


Jake Lockert (12:48):

Yeah, it’s been like over a year. Cause podcast studio, it’s hopefully it’s done here like next week or two. But we would, we went through this book, I think that was first Samuel basically team David in his story when he has this call him Mighty Man and Basical.

Sevan Matossian (13:02):

Yeah. Rich is like, I identify with David a lot, so we’re gonna start with David. I was like, yeah, sure,

Mathew Souza (13:06):

<laugh> go.

Sevan Matossian (13:08):

Let’s do it. Yeah,

Jake Lockert (13:10):

We just read a talk about it and Tasias on there a lot. I guess that might

Sevan Matossian (13:14):

Tasia. Yeah. Yeah, that was the smart girl. The the brunette. Yeah.

Jake Lockert (13:17):

Yeah. Tasia always had the great input. Uh, so it’d be, um, few of us, Tasia, sometimes Jim Henzel, a couple others, and we just literally read it, talk about what it meant, what they were trying to tell us, and then what it like guess now.

Sevan Matossian (13:31):

I liked it how the guy on the end was like, uh, you know, this reminds me of when Rich had his beef with Matt. I’m like, I’m like, oh yeah, good way to slip that in there buddy. Fuck the whole video up. Good

Mathew Souza (13:41):

Job <laugh>.

Sevan Matossian (13:43):

I soon as he says that too, I just stare at Rich to see if like he gives like, you know what I mean? Like does Yeah, he stoke and shit, but like, oh, it must does Rich flinch or start twitching and shit.

Mathew Souza (13:52):

<laugh> tell

Sevan Matossian (13:55):

<laugh>. Um, so I started tripping. I started tripping when I heard your name. I’m like, wow, there’s this guy that does the programming for mayhem. What insane responsibility and um, that that must put on him and how proud that person must be to be involved in that. And then I started pro poking and prodding at Rich last time and he was on, and he, he painted this picture of it being sort of this, um, I, my words not his, but I pictured you as sort of being the


Curator, uh, and aggregator as much as programmer Meaning, and I, I romanticized it, but I imagined you like sneaking into the gym at night. He said, obviously it’s not at night. He says you’re present throughout the day, but you looking at the boards and seeing what Rich did and taking notes and then taking pictures. And then he ruined it for me and told me, you guys share everything on a Notes app on an iPhone, kind of ruin that. But I pictured you having like this leather journal and you pull everything together every day and then you put feed out what was best to the world, uh, based on what you know and based on what you saw Rich do and what you based saw the gang do. But either way, there are all these tracks. You know, Darren does the affiliate one, but it’s somehow you’re responsible on some level for these obscene amount of athletes who are going to the CrossFit games and the, and on the other end, um, uh, people all over the world just doing CrossFit.

Jake Lockert (15:28):

Yeah, for sure. Uh, I just had to Google a curator, man, but it sounds like that’s

Sevan Matossian (15:33):

Accurate. I I, hey, I use words all the time. I have no idea what they mean. It’s very safe. It’s, it’s not the dark. Yes. You’re, you’re kinda a curator, aggregator and creator also. It’s, it’s like this whole three, uh, this, these three things.

Jake Lockert (15:48):

Definitely mom, even family members asking what I do for living. I’m like, I have no what I do for living. Uh, but no, the, so there’s Rich has this doc and we just started a man athlete let go back like two 16. I’m pretty sure it was, was What’s Rich doing? Literally what did Rich do two weeks ago? We put it in, that’s what people did. And we can talk more about like evolv hundred times since then, but now I’ll, like, Monday was a good example. I literally went to the Tennessee Tech library so no one could find me and did a few hours of like deep work. So I program, uh, three, four weeks out for the open track and some of those mets that’s created some stuff I like to save from. I like, and some, uh, Rich’s workouts. And so from that it’d be like, uh, what’s today’s workout?


It’s echo bike, farm slope, echo bike for intervals, open athlete semifinals and games scaled up. We’re gonna do more reps today and maybe a little more rest to get similar stimulus, more. Um, and a lot of afternoon sessions. I’ll take workouts for riches done. That may not be where I compete. Competes kinda like the main bulk track competitive you follow. And so I’ll take those sometimes put compete sometimes virtually the compete version and like scale it up or change a little bit. So I’ll use his workouts. Those are some overlap right, that we’ll use from there. Um, also pulling in what the er write for all the stringing, they write all that. And so I pull that in most days are pretty similar some days that adjust based on what the full Metcon was. Uh, also Pamela Gagnan does her gymnastic, uh, programming like, oh me,

Sevan Matossian (17:26):

Hey, does she live in Cookville? Does that lady live in Cookville? Pamela?

Jake Lockert (17:30):

No, she lives in North Carolina, I think it is. But she comes over like, for every treatment Rich and then we need to do something film.

Sevan Matossian (17:36):

Have you met her?

Jake Lockert (17:38):

Oh yeah.

Sevan Matossian (17:39):

I would like to have her on there. She’s been around forever. She’s, that’s an impressive human being.

Jake Lockert (17:44):

Oh, you guys sure. For sure. She’s, I haven’t been around a ton of, from Arkansas. She’s as good as literally anyone in the world at coaching gymnastics. And uh, she’s still super fit. So her,

Sevan Matossian (17:56):

Her Instagram account is, is God, if you don’t follow that people, it’s gotta be one of the most valuable Instagram accounts out there. What, what was her last Pamela

Jake Lockert (18:05):

Gag. G a g n o n.

Sevan Matossian (18:07):

Yeah. She look su doesn’t even follow her. Huge mistake. <laugh>. This is, this isn’t my personal one. Oh, oh, I, I follow her. Hey, steal from her people. This is the ultimate account to plagiarize from. This girl knows her stuff and she will and she will, uh, yeah, this is, how many followers does she have? This is a crazy underutilized, uh, human being, like over just over 275,000. Oh, okay. So yeah. Okay, so she’s gotten, I remember when she was just nothing crumbs. Dang. Uh, yeah, 2 76. Okay. Uh, so to get us back on track, Jake, so there’s all of these people who are doing this programming and you’re sort of, that’s the aggregating, curating piece. And you’re putting, so does Darren do his own track? Are you involved with the affiliate programming at all?

Jake Lockert (18:59):

Yeah, I oversee that as well, Darren. So the bulk work out every day. Like today I bar muscles, bike bar, muscle bike. And I think a lot of career met contests. One aisle program are right. Some Darren will do, uh, sometimes we’ll pull Richard like, Hey, what do you think about this? You got any ideas? So a lot of those first, well, main workout is me or Darren and affiliates usually the same workout or like today I up it might be Echo Bar bike instead of Slope. So like every track is on that same thread. Affiliate as well, compete or body weight track and like that main, main workout is what this all built off of. And then after that, after we create that, we’ll make that the main thread and then we’ll curate in gymnastics, aerobic, pull all those pieces together based on time this season, what’s our plan and like what fits where, like the building blocks,

Sevan Matossian (19:55):

How, how, how many weeks ahead are you?

Jake Lockert (20:00):

Oh, that, uh, you said like that notebook. I do have, it’s just all Google Docs. Um, right now I’m doing good. I’m like a month ahead. Not like every piece, but like the main Metcon and the strengths build out, um, through the open, which meant easy. Cause I know I’m going through 3.3 and the week after yesterday I got through almost the week of quarter finals, which is like March 14th. Uh, so we’re in a good spot right now.

Sevan Matossian (20:23):

Yeah. Congratulations. Um, when, when I was at CrossFit, uh, the programming fell underneath the media department and the guy who did it was so amazing, but, and, and, uh, it, it was uh,

Jake Lockert (20:38):

The scheduling of it, actually writing the

Sevan Matossian (20:40):

Workouts, everything dude, everything he did it for, he did it for, he basically did it for more than 10 years. It, it, we would never say his name, but, but now we’ll say his name cuz he got fired. Leaf Edmondson huge mistake to fire him. And he had to take to manage all the, um, basically he would be have to program in a vacuum for two years and then, you know, three months would come by and everyone would stick their nose into it for some reason. Like all of a sudden, you know, Dave, Greg or Nicole or you know, I don’t know who, but some people would all of a sudden be like, Hey, we wanna do this for the programming, or people have ideas or, and he, and he fiddled a, he worked a little bit with, uh, Sherwood and Hobart, but it all fell on one guy. And to do that and be in charge of all of publishing at CrossFit and, and like have it all together and the workouts and the videos, like the stress must have been. And you have to make sure it gets posted, you know, and it’s there the day. So that’s kind of you.

Jake Lockert (21:34):


Sevan Matossian (21:35):

And Tim, you always have tons of input, which isn’t necessarily, doesn’t necessarily make it easier.

Jake Lockert (21:43):

They, I mean this helped facilitate it. I mean it’s better in a lot of

Sevan Matossian (21:46):

Ways. You ever fight with them? No, Darren, we can’t do muscle ups again. It’s been three days in a row. Oh, you lost your mind. Did you fall down and bump your head?

Jake Lockert (21:54):

<laugh> that happens every once in a while. Darren’s super sharp. The uh, but no, they like, they really come to me like, Hey, we like, what’s the next thing we do need to make? Like, or Pamela, we just called week gymnastic pieces and me and Darren, we call it two, three times a week and we have a shared doc. So we go through that. Uh,

Sevan Matossian (22:16):

How often do you have to call someone and be like, Hey, you have pooling three days in a row, you have pushing three days in a row. Do you ever have, do you have to do that?

Jake Lockert (22:23):

Uh, every couple weeks it was comment to Google Docs comment at each other at Darren, why are we doing, we pushing again? Darren.

Sevan Matossian (22:30):

Yeah. Why are

Jake Lockert (22:31):

We pushing it? No, I mean at this point it doesn’t to Darren’s like 98 of the time, like spot on. And then hopefully this point everyone has their biase though. People I people like, Hey look, make out thousand people are doing

Sevan Matossian (22:51):

My Michael C just switched to mayhem. 50 cow bike, 50 pullups 50 cow bike, 7 53, nasty. Does that person know what they’re talking about? Is that a real mayhem work? CrossFit workout? Yeah.

Jake Lockert (23:01):

Let’s check this out. I think that might be the affiliate workout today. Uh, yep. That’s the affiliate workout today. So today’s compete workout is intervals, like I said, a bike, farm. Bike intervals in the affiliate workouts are straight through 50. 50 50. Thanks Michael. Yeah.

Sevan Matossian (23:18):

Hey, my, my, um, uh, I I, I’ve done something to my bicep here. I don’t know what <laugh> doing. Dumb doing dumbbell snatch too heavy dumbbell snatches. If I wanna do that workout, what could I sub for The pull-ups?

Jake Lockert (23:33):

You can’t pull at

Sevan Matossian (23:34):

All. I can, I can, I could just say, you could be like, Hey don’t be a pussy and push through the pain. I could, I could do, I could do this. That’s what you would say. Just grab the bar like this instead of like this.

Jake Lockert (23:44):

No, actually a physical too, so absolutely don’t do that. Ok. <laugh>, I mean it’s not the same off the top of my head. You could do pushups just to save the biceps. It’s be different, but

Sevan Matossian (23:54):

Yeah, I’ve been doing tons of pushups. Yeah, my titties are getting nice.

Jake Lockert (23:59):

Do is that you’ll keep it more aerobic still.

Sevan Matossian (24:05):

What’s Savon doing? Doing 15

Jake Lockert (24:07):

Five <laugh>. He’s got selling right

Mathew Souza (24:10):

There. Yeah, he’s gonna have a competing program. Maybe it’ll fall into umbrella. It’s a thing under masters. Masters.

Jake Lockert (24:17):

Aon Track. We need another track. Yeah. Scale. This is Vaughan scale. That can be it.

Sevan Matossian (24:22):

It’s just a salt bike. Replace everything with the assault

Mathew Souza (24:26):

Bike. <laugh>, what’s it today? A assault bike tomorrow. Salt bike.

Sevan Matossian (24:31):

Um, there, so you do this and um, how there’s thousands of people around the world, obviously doing it, tens of thousands. Um, how many of those people, um, have aspirations to go to the CrossFit games? Do you know?

Jake Lockert (24:50):

That’s a great question.

Sevan Matossian (24:52):

Maybe there’s no way to know that.

Jake Lockert (24:55):

I thought this at the top of my head. By aspirations you mean they’re doing it in hopes that either next year or 10 years make the CrossFit games subdivision or,

Sevan Matossian (25:04):

Or, or you, you know, maybe even broader than that. They don’t wanna necessarily make it to the games. They wanna be competitive. They’d like to make it to the quarter finals or the semi-finals. They’d,

Jake Lockert (25:17):

Oh, those people. We got like six, 7,000, I would say over 5,000 people in that holy

Mathew Souza (25:23):


Sevan Matossian (25:24):

In that pool. Like, like they, they don’t necessarily wanna make it to the games, but they wanna do everything. They wanna see the programming, they wanna participate in it, they wanna, you know, like the people who do seal fit, like they don’t want to be a seal necessarily, but they, they want to see what it’s like to stay awake for four days and have dudes yell at ’em. They want dabble, they want, they, they wanna, they want to try to see how good they are without like, full commit and all the way to the people like gee, who are like fully committed obviously

Jake Lockert (25:53):

Do at least the open made quarter final. So they’re gonna throw down at local comps, stuff like that. Yes, I would say, we’ll say in the round realm of, or maybe around 5,000 people.

Sevan Matossian (26:02):

And then, and then how many games athletes, um, do you think went to the games? Who do mayhem programming? Um, in 2022 last year actually. Who actually showed up at the games in either masters, uh, kids, um, the individual, the whole shebang.

Jake Lockert (26:21):

Let’s see here. I got the list. So last year we had, I hope this is accurate. I think it was 17 in, won’t say 18 for some reason. 17, 10 teams, four teens and then 19 masters. So if you add all the, the all that together, it’s like age groups. 23, the teams multiply about four at 63. So we were right at 80 or so people CrossFit games and then a couple,

Sevan Matossian (26:52):

Oh. Cause the teams have, because the teams have four.

Jake Lockert (26:55):


Sevan Matossian (26:57):

Hey, that’s, that’s nuts. And, and then you have people like, uh, does Jason Grub work from Aham?

Jake Lockert (27:04):

Uh, no, but he’s sponsored athlete and reps it super well have,

Sevan Matossian (27:08):

My God, he reps it super well. He is like, I’m glad you said that. He’s off the hook.

Jake Lockert (27:13):

Jason’s the man. Yeah, he was here for a few months through the winter and he is coming back. Actually worked out with him every day a while. So Grub, we uh, I text him pretty regularly. He’s a good dude.

Sevan Matossian (27:28):

Yeah, he’s awesome. And uh, okay, so, and then so if that’s eight, let’s say it’s, what, what was the number? You said 80 what?

Jake Lockert (27:35):

80 from all divisions, like I think it’s 82 Cause then we got a couple in Adaptive.

Sevan Matossian (27:40):

Okay. We, we counting knows or counting those.

Jake Lockert (27:44):

Uh, that’s your goal. I’m counting him.

Sevan Matossian (27:46):

Yeah, yeah, yeah. That was just, just a test. Just a test buddy. <laugh>. Yeah.

Mathew Souza (27:49):

Keep careful with them. Careful with them fishing. Absolutely.

Jake Lockert (27:52):


Sevan Matossian (27:52):

Just test you buddy. Don’t fuck it up. Jake. I threw you an alley. You don’t bobble it and Miss Buddy. You’re supposed to be like, of course Seon don’t be disrespectful. Asshole. <laugh> remember Good bad cop. Good cop.

Jake Lockert (28:04):

Yeah, yeah, yeah.

Sevan Matossian (28:05):

Hey, and, and so 84, so that means there’s probably, I wonder how many people do it but don’t. You don’t know. Do it. I wanna say a 10% contingency. I wanna give you like 8.4 more.

Jake Lockert (28:16):

I like it. That’s a good number. We’ll say 90. Let’s keep it round.

Sevan Matossian (28:19):


Jake Lockert (28:20):

Cause we were close to a hundred. I was like, man, I know there’s a few more out there that like, like lot though we had 120 athletes, but I know like five to 10 Mercedes gonna miss just cause the communication.

Mathew Souza (28:31):

Yeah. Of Waza seemed like everybody there was a mayhem athlete. It was like you guys honed them all into Miami one time just to just to flex real hard.

Jake Lockert (28:40):

Yeah. Yeah.

Sevan Matossian (28:42):

Do you guys, um, when, when you know something like that’s happening, do you guys have a party or anything for the, like did you guys have a get together or did you guys do anything? Is there time for that?

Jake Lockert (28:50):

Uh, the games, we did a meetup for everyone. Like right before, like, uh, uh, we gave ’em a box with other gear and stuff, which is really cool. And kinda gave them some, you know, pre and then motivation. So that was good. The games, it’s a lot of clues. We did a meet up, it was tougher. Just cause travel schedules, that one is like filled out. But we did do that gym close by. Um, so we’re starting to do that more and more and more at the games for sure. That naturally. And then do that annually too.

Sevan Matossian (29:20):

Is there any, um, is there anyone even close to you guys? Is there anyone that has 40, uh, athletes who went to the games?

Jake Lockert (29:30):

I don’t know. I did see a video last year breaking down the individual side. We had like the 17, 18, I think the next closest was like, not even double digits. So yeah, I wanna say no, but I haven’t done the exact amount.

Sevan Matossian (29:44):

And, and uh, why do you think, um, you guys are so successful in, in that space?

Jake Lockert (29:52):

Uh, dudes tell people I think our bread and butter. I mean it’s just, I mean, rich is definitely the main, main cause of that. Like, he’s had more one of the.

The above transcript is generated using AI technology and therefore may contain errors.

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