#742 HillerFit Review – He’s a man amongst boys

Sevan Matossian (00:01):

Bam. We’re live suza. Where are you

Andrew Hiller (00:07):

Suza? Are you trying to summon him like a genie?

Sevan Matossian (00:11):


Andrew Hiller (00:13):

Shazam. It’s like Shazam, but Suza Suza.

Sevan Matossian (00:17):

Who did I have on the show the other day? I felt like I had, oh, when I had Danielle Brandon on, I felt like it was a genie out of a lamp.

Andrew Hiller (00:26):

Y You were so, like you rubbed something and she came outta nowhere.

Sevan Matossian (00:29):

Yeah. Yeah. I just felt like that’s how magical it was. Su uh, more calling to the Heavens Suza. I know Cal Elizabeth asleep. And like, so

Andrew Hiller (00:38):

He’s like a god. Danielle. Brandon’s like a genie.

Sevan Matossian (00:41):

Yeah. She makes dreams come true. God does shit like te you like job fucks your shit up.

Andrew Hiller (00:47):

<laugh> keeps you sharp. That’s, that’s, that’s what Suza does. I’m looking at

Sevan Matossian (00:52):

Vindicate. L f g Hiller.

Andrew Hiller (00:56):

Yeah. There, this is my favorite shirt. I think it’s one of his original ones.

Sevan Matossian (01:00):


Andrew Hiller (01:01):

So, so he reached out and he goes, Hey, you want me to make you a shirt way back when? And I went, do as

Sevan Matossian (01:07):

You were like, don’t dm. And you said, don’t DM me anymore.

Andrew Hiller (01:10):

Stop it. Knock it off. <laugh>, stop DMing me. No, I saw this one. I liked it.

Sevan Matossian (01:17):

I’m here for the Castro versus Hiller deadlift comp.

Andrew Hiller (01:21):

Did you see that?

Sevan Matossian (01:23):

No. Let’s go, let’s go look. Where’d we go to your, it’s your Instagram.

Andrew Hiller (01:27):

Yeah. I put something together from the show. YouTube did. Oh, thank you, Austin.

Sevan Matossian (01:33):

I’m all, I’m all caught up in, uh, what did Austin say? You can’t just say thank you. Some people can’t see. What did he say?

Andrew Hiller (01:38):

Austin said he is that I’m looking exceptionally handsome tonight, so thank you.

Sevan Matossian (01:43):

He Austin. You got that? I just, I just ejaculated glow

Andrew Hiller (01:47):

<laugh>. Is that what it’s this the one

Sevan Matossian (01:50):

And that’s a hun. Okay. Oh,

Andrew Hiller (01:55):


Sevan Matossian (01:56):

Is that? What you think? He lies still the Batman 2 22. But the numbers don’t, PS for the last time you cannot claim that a video is click bait. If you haven’t watched the fricking thing. Dave Castro. It just makes you ENT

Andrew Hiller (02:10):


Sevan Matossian (02:12):

Ignorant. Uh, uh, so Dave was on the show and someone asked him something. What did, what did they ask him?

Andrew Hiller (02:23):

Uh, if CrossFit was dead

Sevan Matossian (02:26):

And that Andrew Hiller said that, and he said, it’s just click bait.

Andrew Hiller (02:31):

Right? Craig Howard. Sorry buddy. Your thumbnails are bait. Well, well, the word bait <laugh>, I’m baiting people into watching it. Yes. But when people say click bait, the inference in behind that word is that there’s no substance to it. To which I bait. Is

Sevan Matossian (02:53):

It that, is it that, that there’s no substance or that you’re saying, um, you want to see naked girls and then it ends up being a video that tells you where to go see naked girls, but you don’t see any?

Andrew Hiller (03:03):


Sevan Matossian (03:04):

Yes. That’s good. Fitt. Okay.

Andrew Hiller (03:06):

Yeah. Well, for example, I make an editor not on Tia to me, and it’s exactly that. I make a video on how CrossFit is dying, and I tell you exactly why with a whole bunch of numbers as to why I believe so.

Sevan Matossian (03:18):

Yeah. Number science, click.

Andrew Hiller (03:20):

Yeah. Castro says it’s clickbait. And I, in this little tidbit right here that I put together, I show him another reason why he was basically the same reason I send that video, but he probably also doesn’t have the time to allot to a 42nd Instagram post either.

Sevan Matossian (03:38):

Uh, Meredith Jones. Dave seems to be aware of a lot. Wait, sorry, the tdc. No, it’s redundant. <laugh> TDC seems to be aware of a lot of things that he then claims to have never watched. tDCS going to start making his thumbnails like yours.

Andrew Hiller (03:58):

I mean, fuck, if he were smart, he’d have 50,000 YouTube subscribers at this point.

Sevan Matossian (04:03):


Andrew Hiller (04:03):

You saying, but he’s got 12th.

Sevan Matossian (04:05):

Okay, here we go.

Andrew Hiller (04:06):

Well, I’m saying, I’m saying he is very smart, but all of that intelligence isn’t put into how to figure out how to use YouTube.

Sevan Matossian (04:14):

Hey, you know what I was

Andrew Hiller (04:15):

Thinking actually, camera for 20 minutes and press upload

Sevan Matossian (04:18):

<laugh>. But, but you know what I was thinking? Oh, shit. I almost showed my emails. Fuck. I better be careful.

Andrew Hiller (04:24):

You wanna see thank Girls and it’s just Nate Edwards and Stephen Pi.

Sevan Matossian (04:28):

You, you, you know, I was thinking actually, um, I I was watching, um, we’ll come back to this in one second. This is a great video, by the way, for one reason. I’ll tell you at the very end. This is an amazing Instagram post. Um, wish the, the, that one you just made right there. Oh,

Andrew Hiller (04:45):


Sevan Matossian (04:45):

There’s something at the end there that just makes it so fucking great. And it’s a, it’s a lesson for people. I, I wanna point it out. Uh, I was watching Nate Edwardson interview Jorge Fernandez, who will be on the show tomorrow morning at 7:00 AM He’s the

Andrew Hiller (04:58):

Endon interviewed him.

Sevan Matossian (05:00):

No, um, Pedro, Pedro Edwardson from Coffee Pods and Wads Pedro Pedro Edwardson from Coffee Pods and Wads. And, um, he, oh, there you are. Zo Suza.

Andrew Hiller (05:16):


Mattew Souza (05:17):

That’s a nice love drive. Sorry I’m late. We just, uh, finished up a live for the new Oh, is someone on the phone right now?

Sevan Matossian (05:23):

I don’t, oh, sorry. Um, so, so here’s what I was thinking. I was watching him interview Jorge Hernandez, and I’m like, Nate says like a lot of like, uh, smart shit. Uh, not Nate. Uh, Pedro says a lot of smart sh Pedro says a lot of smart shit. And, um, I started realizing the vast majority of people are full blown retards Hiller. And so when you’re smart, like, um, when you’re smart like Pedro, you, you, you aren’t gonna appeal to the masses. Like he uses words like idiom. And then one time, one time, uh, one time Pedro was, uh, or Jorge was talking about, uh, how he went to a dark place and, uh, Pedro’s like, was it proper dark? And that, that’s like the, the, the English that was like, Hey, did you, that’s like the English way of saying, were you thinking about committing suicide? Like they’re just so, it’s so tactful and smart and clean the way he talks, and therefore he’ll never be popular. He’s too smart. Like if you wanna be fucking pop, if you wanna be the rock, like he, the Rock made a movie Adam, like Adam Ant or something, Adam recently Whack Adam. Like, this has gotta be full retard movie, I’m assuming, or like Avengers Revenge or whatever. Like these, the only way you can be popular is, is if you’re just a full-blown dummy <laugh>.


I don’t know. I don’t know if you’re gonna make it

Andrew Hiller (06:42):


Sevan Matossian (06:43):

I start because you

Andrew Hiller (06:45):

You say, are you saying I’m smart because I disagree? I’m a full-blown

Sevan Matossian (06:49):

Dummy. Well, I don’t know if you’re dumb enough to be as popular as you wanna be. I, I was just thinking about the other, I was like, there’s no, that’s the whole problem. Like, like the smart people, they’re, they’re outliers. Full retard. Yeah. You

Andrew Hiller (07:00):


Sevan Matossian (07:01):

You know, I dunno who he’s, what he is talking about, but yeah, full retard.

Andrew Hiller (07:03):

That’s from Tropic Thunder. You never go full retard.

Sevan Matossian (07:09):

<laugh>, uh, yeah, he, he,

Andrew Hiller (07:11):

You went full retard.

Sevan Matossian (07:12):

<laugh>, uh, Pedro just talks too smart. He can’t, he only appeals to like the, the, the ends of the bell curve. He is, you could have a podcast and have Down Syndrome and not be that successful. That’s, that’s too much. Or you could be, uh, Pedro from Coffee Pods and Wads and be too smart. You gotta be somewhere in the middle where the masses hang out, which is like an IQ of like probably 97.

Andrew Hiller (07:34):

Are you saying that you’re too smart or too dumb to get a giant following the way? Some people do.

Sevan Matossian (07:40):

I’ve only just begun

Andrew Hiller (07:43):


Sevan Matossian (07:43):

I’ve only just begun. Uh, he’s too smart to have a hundred k follow, uh, SevOnes just, uh, justifying his small penis. <laugh>. Why? Why Austin? Why,

Andrew Hiller (07:54):

Why? That’s I, I, I stole my comment right there from Austin. I read that and then said it for him.

Sevan Matossian (08:00):

He handed you rock and you threw it for him. He handed you a rock and you threw it at me.

Andrew Hiller (08:05):

That’s right. The comment section. Just a, a bunch of rocks. Let’s throw something at Suza. I like the one the other day where you let the, what were you Caleb was the gym teacher who gets Snap Pets. I thought that was hilarious. That was

Sevan Matossian (08:20):

Crazy. Chris was just stomping on our balls. <laugh>,

Andrew Hiller (08:25):

Did he call you a lesbian suit? What do he call you? He said something about it was funny.

Mattew Souza (08:29):

Probably. Probably. And

Andrew Hiller (08:30):

It was probably, probably was the guy at the gas station,

Sevan Matossian (08:33):

<laugh>. Oh, that one was weak. I, I I dodged a bullet. That one was,

Mattew Souza (08:36):

I have two. I have like John Travolta now, or the barista. It just depends if I have Beanie or no Beanie

Andrew Hiller (08:40):

A barista. That’s right. I would’ve chosen on this show just so I could have gotten one.

Sevan Matossian (08:46):

I really like, I can really see Caleb as the, the PE coach with the sweats, with the dangling cock in there. <laugh>. I so see it.

Andrew Hiller (08:52):

Collecting Snapchats,

Sevan Matossian (08:56):

Uh, uh, sporty, uh, Beth versus Sev, the waap polo gauntlet that she could pick me up and throw me in. The low ocean girl is

Andrew Hiller (09:05):

Strong, but can’t she do, can she do a strict rain muscle up though?

Sevan Matossian (09:08):

No. She could pull the ceiling down though around her <laugh>, but she can’t get, but, but she’s not, uh, she’s not getting up on those rings. Lemme tell you.

Andrew Hiller (09:19):

How’s that l Elbowy yours?

Sevan Matossian (09:21):

No, coach. Oh yeah. Uh, it hurts. It’s bad. It’s bad

Andrew Hiller (09:24):


Sevan Matossian (09:24):

Huh? It’s bad. It’s bad. Hey,

Andrew Hiller (09:27):

I was hoping it could be better.

Sevan Matossian (09:29):

Okay, ba back to where this is, uh, Hiller fit. Uh, did you see my, um, thumbnail with the, uh, the, uh, the, um, boxes of the boxes of Noble, uh, the noble box and the porta-potty <laugh> with the toilet paper as a toilet paper holder?

Andrew Hiller (09:47):


Sevan Matossian (09:47):

That’s real March. That’s real. Someone sent me that. Someone’s using a noble box in a porta-potty to hold the store. The toilet paper. That’s real. Someone sent me that.

Andrew Hiller (09:59):

You’re kidding. Where where are all these faces in the background?

Sevan Matossian (10:03):

Do you know how how crazy fit? I would do you know how crazy strong I would be if I was on California hormones? I’m Armenian. I’m just like one dash away from Iranian.

Andrew Hiller (10:12):

Oh, you’d be chill.

Sevan Matossian (10:13):

I would turn into like a little mini, uh, KPA. Kpa would have me on a leash or put me in the basket of his bicycle.

Andrew Hiller (10:20):

<laugh>. You know what’s cool is I thought I knew a lot of people who took steroids before I started like openly telling everybody, Ooh,

Sevan Matossian (10:28):

This is good. The

Andrew Hiller (10:29):

Amount of people, the amount of people that I know now who have used stuff is absurd. It’s, it’s insane. It’s like you more people I know now than I don’t know, <laugh> like you

Sevan Matossian (10:40):

Admit. It’s like you admitted your first homosexual experience and now everyone wants to confide in you theirs <laugh>. That’s funny. Okay. In the eighth grade, I let my best friend touch suck my penis. Okay, fine.

Andrew Hiller (10:51):

<laugh>. And every single one of them goes, I was 8% body fat and I could bench press 10 houses and squat 13. It’s like, why? Only three more houses then you could bench. Oh, I didn’t train legs still got strong as fuck though.

Sevan Matossian (11:05):

<laugh>. Is that really what it is though? People are coming out of the woodwork to like, confide in you

Andrew Hiller (11:09):

Over and over. It’s, it’s like party. It’s like party drugs. It’s, I Oh, you did coke once. I still do it. <laugh>. Yeah. Next thing you know, everybody’s coming in.

Sevan Matossian (11:20):

Yep. Hey, um, uh, I, I would probably, I don’t know who KACO’s grizzly is, but I probably would turn into just, there’d be like the tufts of hair that I have on my shoulders would start coming out through the bottom of my sleeves.

Andrew Hiller (11:33):

<laugh>, how much? Uh, I got a question for either of you. I would, I grew up rather sheltered. All right. And I was at a graduation party in high school and I was trying to convince a buddy of mine that you could fit all the cocaine in the world into his house. It was a big house. And apparently there’s way more cocaine out there than I am aware of.

Sevan Matossian (11:57):

I heard there’s some stat that every single hundred dollars bill in the United States has cocaine residue on it. I’ve heard that too.

Andrew Hiller (12:04):

To which extent you’d be like, there’s no way you could fit all of the cocaine into a single house.

Mattew Souza (12:10):


Sevan Matossian (12:10):

You could fit it all into my nose, but not into that house.

Mattew Souza (12:13):

<laugh>. I’d be willing to bet that them amount that just gets lost on a, like a quarterly basis in the ocean as they try to get it over the border would fit in that house.

Sevan Matossian (12:23):

Hey, when I see Heidi say, no way, just makes me wanna party with her. When I see Heidi say that, no way. I’m just like, all right, let’s party

Mattew Souza (12:28):

<laugh>. <laugh>.

Andrew Hiller (12:31):

See paper free coffee. There’s so much cocaine. I had no fucking idea

Mattew Souza (12:35):

At that

Sevan Matossian (12:36):

Point. Have you seen, have you ever seen, oh, you’ve seen Gabe. Gabe looks like a fucking, like he is a fucking ex drugg Lord

Mattew Souza (12:43):

<laugh>, uh,

Sevan Matossian (12:44):

Got a little ex-drug lord to him. And he’s like too, he’s too nice. He’s too nice. Like, he, he’s nice, but like he’ll, he’ll shank you with a, uh, Rambo knife over a pound of coffee. Try to

Mattew Souza (12:54):

Walk. Don’t turn on them. Yeah.

Andrew Hiller (12:55):

And this is why I like the comment section, cuz I’ll say some dumb shit like that. I truly believe there wasn’t that much cocaine. And now, uh, yeah, blow too. You’re

Mattew Souza (13:04):

Good. Boy, Hillary, you’re a good boy.

Sevan Matossian (13:06):

Maybe you are gonna reach a million followers

Andrew Hiller (13:09):

<laugh>. Oh, cause I’m dumb. Cause I’m so dumb. <laugh>, you’re just dumb enough to the point where you think there’s not that much cocaine

Mattew Souza (13:15):


Andrew Hiller (13:15):

There. But now I know there’s that mon that much testosterone being injected into everyone everywhere.

Sevan Matossian (13:22):

Yeah. So, hey, are, do, do all those people have a common theme? Do they seem like pretty cool people, positive people up? Big

Andrew Hiller (13:29):

People. They’re all so cool. They’re all so cool. They’re all Uhhuh <affirmative>. I wish I would’ve known ’em before <laugh> because then some of my, my initial videos would’ve had some more context to them. Holy shit. It’s stink bug.

Sevan Matossian (13:41):

So Andrew Hiller was saying, uh, Dave Castor was on the podcast the other day. Oh, SU I’m shopping for tables. Yeah. And I already have a, we already have a show, uh, I gotta tell you about after this show for our next live in-person show. Awesome. Yeah, it’s gonna be me.

Mattew Souza (13:54):

Oh, I’m excited. Yeah.

Sevan Matossian (13:56):

Probably put on like vice subscribers

Mattew Souza (13:58):

<laugh>, and then lose 10 mistake

Andrew Hiller (14:00):


Sevan Matossian (14:02):

You’re doing 2020 3.1. No,

Andrew Hiller (14:04):

No, no, no, no. You hit 20,100.

Sevan Matossian (14:08):

Oh, that was, thanks to Suza telling people if they didn’t subscribe, he is gonna come find him.

Mattew Souza (14:12):

<laugh>. No, you start knocking on doors.

Sevan Matossian (14:16):

Okay, so Andrew Hiller. So Andrew Hiller, uh, uh, has, has taken over the, uh, CrossFit space. He can make a video on anything about callers or to Tomy taking cock. It doesn’t matter. He, he, he will make a video. I’ll

Andrew Hiller (14:29):

My next video,

Sevan Matossian (14:30):

<laugh>. And, uh, so Dave Castro said that, um, he is, uh, uh, so Hillary made a video talking about how CrossFit’s dying. It was piggybacking off of a, uh, Mr. Nate Edwardson video. I used his name right there and where Nate was talking about the dark days and Andrew expressed some, uh, of his thoughts on it. Well, so when Dave was on this show sitting on the couch, someone asked him about it in a phone call or in a comment. And now Hillary is, uh, responding to that in this, uh, Instagram video, which is, uh, fantastic. Here we go.

Speaker 4 (15:01):

Dying. And that’s a hundred percent click bait. So, uh, you gotta understand how people like Hillary work. I’ve been hearing it’s dying since 2005 four when I first got involved.

Sevan Matossian (15:11):

You have to understand how people like Hiller work. Okay, Austin Hartman.

Speaker 4 (15:18):

Uh, it’s not dying, it’s not going anywhere. Um, that post or that video, I don’t know what the content, what he said in the content, but

Sevan Matossian (15:26):

He doesn’t know what you said. He doesn’t know what you said. It

Andrew Hiller (15:30):

Doesn’t matter. He is wrong. It’s clickbait.

Sevan Matossian (15:32):

God. I love Dave

Speaker 4 (15:34):


Sevan Matossian (15:37):

Oh shit. Hey, there’s be an action movie with Gabe and Dave and they just fucking kill cocaine smugglers. Okay, here we go.

Speaker 4 (15:44):

<laugh>, I know the title and that title is a hundred percent clickbait. That what

Speaker 5 (15:49):

You think, you think something.

Sevan Matossian (15:55):

This is so savage right here.

Andrew Hiller (15:58):

You like this,

Sevan Matossian (15:59):

This is fucking like, like you cut the balls off and then shove them in his mouth. Not Dave, but just all of CrossFits.

Andrew Hiller (16:07):

1.7 million dude. And they put up a promo video for this on their Instagram, which also has a million fucking followers like promo video. The beauty of CrossFit. Make sure you tune into

Sevan Matossian (16:20):

Our YouTube. Magic, magic, magic, magic.

Andrew Hiller (16:21):

Yeah. The magic of CrossFit. Make sure you tune in 0.006. So to do for subscriber damn <laugh>. That’s harsh.

Sevan Matossian (16:31):

Now you’re smart again. You did the division, right? You divided, uh, 1.6 million into 11,000.

Andrew Hiller (16:38):

That’s right. No, the other way around. I think that’s the other way around. Either way. Yeah, that’s the number. It’s a percentage. 6% of their subscribers watched or less what? Much less, much

Mattew Souza (16:52):

Less than six, 6%.

Andrew Hiller (16:54):

1% less than 1% of their

Sevan Matossian (16:56):

Subscribers. Six ten six one hundred six thousands. One six thousands. Is that what that is? Yeah.

Andrew Hiller (17:02):

And and more than half of mine clicked

Mattew Souza (17:04):

On. And was the timeframe the same? It was like six days on.

Andrew Hiller (17:07):

So I put up four separate one minute videos on average in two days ago. And that was from about a week ago. They put that up. So they had five extra days. I had three extra videos. One

Sevan Matossian (17:22):

Of ’em, <crosstalk>. And the irony is, is they’re probably your worst videos. Not terms and worse in terms of editing or, or content, but just in terms of like, they’re, they’re not even the click Beatty ones. They’re not even the ones with like the sharp opinions. They’re, they’re basically just loving on CrossFit.

Andrew Hiller (17:37):

Would you like for me to share for you why that is? I know exactly why. If anyone wants a YouTube 1 0 1 really quick on why those don’t do

Sevan Matossian (17:44):

Well, tell me.

Andrew Hiller (17:46):

My channel on average has a watch time. If I put up a 12 minute video, seven minutes of ’em get watched on average, which is pretty good from what I understand about YouTube. Those ones they can max out at two minutes. So YouTube doesn’t know what the fuck to do with them. So they don’t show them to more people. So that top one, the one of the Lexus has a watch time, a minute and a half, which is 75%, which is the average for my channel. But because it’s so much less, YouTube doesn’t show it to anybody. So I can see the amount of impression. Do

Sevan Matossian (18:16):

You mean that they’re, what is it because you, sorry, sorry. Let me ask for some clarification here. You don’t think YouTube likes short videos or they don’t like the fact that you personally have changed length of your videos?

Andrew Hiller (18:24):

Me personally. So if I open a new channel and only put those on there, there’s a good chance that these videos do much better. Because on the channel that only has two minute videos, you’ll do much. There’s, there’s a channel out there called, uh, beluga, which has a bunch of two minute videos. They’re all based upon like a Discord chat and they do really well, like millions of views per, but they’re all two minutes and you get a loop and they basically recycle themselves. But on my channel, anything I put up under three minutes is gonna do terribly.

Sevan Matossian (18:57):

I I I I disagree.

Andrew Hiller (18:59):

What do you mean? How can you just disagree? Dave

Sevan Matossian (19:03):

<laugh> <laugh>. I, and I’ve watched all the content. Here’s what I think it is. I think it’s the subject matter.

Andrew Hiller (19:09):

Oh, do you think I have a crowd?

Sevan Matossian (19:12):

I I I I just don’t think anyone cares. Like you made stuff that CrossFit would make and that’s why you got this. Less views. Just like the way CrossFit gets less views <laugh>. I I think, I think if you made a, a two minute video that said, um, uh, um,

Mattew Souza (19:25):

Like a Natia knot in your favorite superstar shark.

Sevan Matossian (19:30):

I slept with Katherine David’s daughter. Oh, uh, I think that that thing fucking gets 30,000 views.

Andrew Hiller (19:37):

Yeah. All right. I’ll test it. Yeah.

Sevan Matossian (19:39):

And then at the end it shows you like sleeping with a doll that’s like Katherine, David’s daughter.

Andrew Hiller (19:45):

That sounds like something, uh, that Sam guy would do. Sam Corn with.

Sevan Matossian (19:50):

What do you think? Do you disagree? Uh, when I say that, are you like, no, he’s wrong. I’m open to being wrong. Uh,

Andrew Hiller (19:57):

The only reason that you might be correct is because when I put up the rogue event one leak, that one did pretty well. But I think that’s cuz everyone wanted to click on it cuz it was Rogue weekend. So this one of the Lexuses 33,000 impressions and my CrossFit fucked up video has 69,000 impressions.

Sevan Matossian (20:21):

Oh, okay. Well that pr I see your point. You’re saying that they’ve favored that CrossFit’s fucked up one popped up on 69,000 people’s home screens and this other one only popped up in 33,000 home screens. Correct.

Andrew Hiller (20:32):

Okay. YouTube wants to keep people on the platform

Sevan Matossian (20:35):

Point. Hiller.

Mattew Souza (20:36):

But wait, does that mean that like, if it, it’s a feeding system, so let’s say it would’ve gone in front of more, but because of the subject matter, more people didn’t click, therefore it, it dialed back the impressions as opposed to it was receiving more clicks on the homepage, so therefore it kept propagating in front of more people.

Andrew Hiller (20:52):

Then you go to the CTR and on the Alexa,

Sevan Matossian (20:55):

What’s that mean? What’s that mean?

Andrew Hiller (20:56):

Click through rate. So it shows it to 33,000 and of that 10.6% clicked on it, which is pretty good. Anything over 7% is good. Mm-hmm. <affirmative>. All right. So if I go to the CrossFit fucked up one. Mm-hmm. <affirmative>, it showed it to 69014% clicked on it. So spend more.

Mattew Souza (21:14):

So it

Sevan Matossian (21:14):

Was the place. Yeah. People love that title.

Mattew Souza (21:16):


Andrew Hiller (21:17):

CrossFit fucked up. Yeah. No, that was an original, that’s a nine months ago. Andrew title.

Sevan Matossian (21:25):

Uh, it’s interesting that you use the word fucked and it doesn’t, uh, like send you somewhere off into the abyss.

Andrew Hiller (21:31):

You put little stars in there and they don’t know what it says anymore. Oh, clever. It’s harder than the AI system that you love so much.

Sevan Matossian (21:37):

You’ll never get to a million. You’re too smart.

Andrew Hiller (21:40):

No, no. <laugh>,

Sevan Matossian (21:42):

No. Um, uh, don’t say that. If you get a TikTok star on the channel, you get three times, uh, 30 K. We, we had a TikTok star on this with over 5 million views on, I don’t know, six shows. Didn’t, it didn’t move the needle at all.

Mattew Souza (21:55):

Uh, I think he means zero too. Just having younger people on it, which is something that I agree too. I feel like right in that, that like 20 to like 17 range, like if they’re making stuff on YouTube in their audience

Sevan Matossian (22:05):

Mean 17 to 20. Don’t confuse me.

Mattew Souza (22:08):

Yeah, sorry. 17 to 20. Okay.

Sevan Matossian (22:09):


Mattew Souza (22:10):

And, and then more in that demographic are clicking and, and on it more. I think that will populate more just because that, that demographic of, of, of person is usually on YouTube much longer and engaging much more with the platform. I mean, I bet you

Sevan Matossian (22:23):

Have interviewing a 17 year old CrossFit games athlete. Like I guess we interviewed Olivia Kerstetter, but you you did. Yeah. You can’t, you can’t make a, you can’t make a, um, you can’t make a show. I’d have to reduce the interviews to like 12 minutes. All of them

Mattew Souza (22:38):

<laugh>. I think it would have to, in order for that to work, it’d have to be her channel. You know, like she was like, that’s her audience. And

Sevan Matossian (22:44):

I don’t, she’s good. I like Kerstetter, don’t get me wrong, but I think she’s a, like a one in a million.

Mattew Souza (22:50):

Cuz some of these young guys that are on YouTube are like, these Twitch streamers and stuff are super young, like 20, 20 years old. 19, they got millions of followers. And if you watch their content, there’s, there ain’t nothing special about

Sevan Matossian (23:01):

It. Yeah. But they’re vaping and talking like seven. Like I guess they’re talking to their crowd. Yeah.

Andrew Hiller (23:05):

We start vaping. Is that how we get viewers right now?

Mattew Souza (23:08):

No, I think our viewers just don’t even fucking even sign into YouTube. Half of them

Sevan Matossian (23:12):

<laugh>. Okay. Yeah. Okay. I wanna play, I wanna play some more of this. This is so good. Here we go. And then you show it again.

Andrew Hiller (23:20):

<laugh>, I think that did,

Sevan Matossian (23:24):

No, then it and then you zoom out again I think at the very end. Yeah. Yeah. <laugh>

Andrew Hiller (23:31):

Pretty good, right? It’s

Sevan Matossian (23:32):

I’m learning. Oh my God, dude, it’s, it’s, I’m so glad you did that because I, I like need to look at that and like, you really, um, that first YouTube comment, uh, uh, nailed it. Oh, you mean Insta you mean Instagram comment? Yeah,

Andrew Hiller (23:46):

He’s right there.

Sevan Matossian (23:47):

<laugh> Craig Howard. Fuck Hiller up. As far as I’m concerned, <laugh>

Andrew Hiller (23:51):

CrossFit, content creator competition is simply sliced up the CrossFit audience pie while growing the total market. Well that sounds like a good thing, right? Sorry buddy, but they are clickbait. But Craig, were you here for the point where I said it might be bait, but I don’t know if it’s click bait by the definition of click bait? What does this guy say? Agreed. Just because Cross <laugh> YouTube channel doesn’t have the views. You can’t say it’s dying. What do you mean? If CrossFit shared their earnings and it’s a declining year after year, then yes, there are some of the things that need to be addressed. Well, that only happens if they’re public, right?

Sevan Matossian (24:24):

Wait a second.

Andrew Hiller (24:26):


Sevan Matossian (24:27):

Uh, I, two different subjects here.

Andrew Hiller (24:31):

Craig <laugh>,

Sevan Matossian (24:32):

Craig Craig, Craig Howard is suggesting that, um, uh, Craig Howard’s ex expressing like some mathematical probability here, everyone only has 24 hours in the day. They’re only awake for, I don’t know, whatever, 16 hours in this.

Andrew Hiller (24:46):

It’s been seven days almost.

Sevan Matossian (24:47):

And it, well, right, but bear with me here. And, and you have all these people coming in the space and we’re, and we’re, so let’s say our viewers have to come from somewhere. They, uh, you can’t watch us CrossFit. Craig Richie, um, uh, uh, Marton and Heber. Nate Edwardson, uh, Jason CF Media Coffee Pods and Wads. Is Morning Chocolate still around?

Andrew Hiller (25:07):


Sevan Matossian (25:08):

Okay. Well see. Well, there you go. Dude, that freed up, that freed up some people, but you can’t, um, he, he, he’s, he’s, he’s, he’s giving a mathematical probability, Pete, there’s only so many hours in the fucking day.

Andrew Hiller (25:19):

Ah, got it. Craig.

Sevan Matossian (25:21):

And so and so we, he’s saying that we’ve cut into their pie. Now I don’t agree with Craig there, like in terms of I agree with his logic, but like, th this number that you’re showing, um, if, who cares even what the percentage is, the fact that you’re getting as many views as them as a problem.

Andrew Hiller (25:38):

Mm-hmm. <affirmative>.

Sevan Matossian (25:39):

And here’s why. Because they need to be able to tell their story and have a voice and control the narrative. And, uh,

Andrew Hiller (25:48):

Well, I suppose there was a time where they didn’t want that. Right? Wasn’t that part of the plan at one point? Almost.

Sevan Matossian (25:54):

Yeah. We went from, Hey, we will absolutely control our narrative at all times to get rid of the media team. Other people will tell the story and the fucking thing. Yeah. The airplane got the nose of the airplane got pointed straight at the ground and

Mattew Souza (26:05):

That’s when that pie started to get sliced up. Everybody branched off and there was, you know, before the thing just CrossFit

Sevan Matossian (26:12):

Media tribute. I’m not asking, I’m not saying that we need to give up any of our airtime, but the fact that CrossFit isn’t, doesn’t have 10 minute videos that come out every single day that are better than Hiller’s Bazaar. The fact that they have a podcast that’s better than mine. Bizarre. Yeah. And these are un these are unacceptable. If you, I think that they’re very valid points as Hillary saying of their success. And so since they’re not doing it and our pie is growing and theirs is getting smaller in the loudest Bullhorn in the sp I don’t know, maybe CrossFit has an amazing Snapchat channel. I don’t know. I knew they, maybe their Twitch is killing

Andrew Hiller (26:48):

It. Absolutely not wrong.

Sevan Matossian (26:50):

But um,

Andrew Hiller (26:51):


Sevan Matossian (26:53):

Uh, yeah,

Mattew Souza (26:55):

It reminds me of like, like CrossFit used to be like the big whale in the ocean and then any other independent media was just kind of little fish swimming off it, like eating its debris. And then after 2018, the whale just went away and it was just a bunch of sea creatures like fighting over the same little little bit that was left.

Sevan Matossian (27:11):

Did you pull that up, Hillary? Are you, are you using some of your admin privileges? Lemme see. Pull that up again. Look at Give Hiller. Let me read that one. That one was good. Uh, Anthony Hendron. Head, head, head, head, head. Anthony Head, head, head. Hendrix,

Andrew Hiller (27:24):

I think. I think it’s Hendrix.

Sevan Matossian (27:26):

Hendrix. He Hendrix. You think the D is sinless? I wanna say Hendrix, but I think it’s Hendrix.

Andrew Hiller (27:30):

He’s like Kyle Hendrix.

Sevan Matossian (27:32):

He’s, I got stuck like Max. Hed Drumm. Do you guys remember that from Cinemax in the eighties? This podcast in Hiller Fit are priority. All others are. When we are all caught up on you guys hashtag dream team.

Andrew Hiller (27:45):

And this from Clock Cutter is exactly the point.

Sevan Matossian (27:49):

CrossFit’s YouTube channels dying wouldn’t have any bite, but no, it’s not clickbait. Thanks. I don’t understand. I I don’t can’t even understand

Andrew Hiller (27:56):

What’s was on a previous show, man. We’ve pulled up the definition of clickbait. It means that you pull people in it. It’d be like you’re transitioning and then you never talk about it. Like you’re not, you’re not becoming a woman anytime soon, are you? It’s like, no, but why’d you make it the title and you don’t even address it? Click bait

Sevan Matossian (28:16):

Content whose main purpose is to attract attention and encourage visitors to click on a link to a particular webpage. <laugh>. But it doesn’t say anything about it being a lie.

Andrew Hiller (28:27):

Correct. You’re right. Yep.

Mattew Souza (28:29):

So by that definition,

Andrew Hiller (28:31):

<laugh>, what was it? Urban Dictionary then. <laugh> Damn Tuesday you just roasted me.

Sevan Matossian (28:35):

These guys are all too young from Max Headroom. Was was that a pretty good impersonation? I did of them though. I think athletes are beginning to see that the Sev podcast is necessary for their brand. Oh, you’re killing me. I hope not. I don’t want it to be like that. I want it to be that they like me. I I I think they’re seeing you are the inside and an influencer with my 7,000 Instagram followers.

Andrew Hiller (28:58):

I’ve always thought of you as an influencer.

Sevan Matossian (29:00):


Andrew Hiller (29:01):

You’re gonna be making selfie stick videos soon at everything.

Sevan Matossian (29:06):

Uh, okay, so we’re on the subject. I wanna show you something else that I think you will

Andrew Hiller (29:10):

Like. Yeah. She says it’s more of a bait and switch, which I suppose

Mattew Souza (29:14):

No, but I agree with you. When I, when I think of the definition of clickbait, I think of something that has a title and then you go to watch it and you’re just left pissed off that it’s not actually in the content of the video.

Andrew Hiller (29:23):

Yeah. Like

Mattew Souza (29:24):

Yeah. That was traditionally what you would refer to as like clickbait, but

Andrew Hiller (29:27):

Click bait. I pulled up the Urban Dictionary definition of it and I’m looking Okay, go. But go. You want me to read it? Yeah,

Sevan Matossian (29:34):


Andrew Hiller (29:34):

It means what you think. It means bait for clicks. It’s a link which entices you to click on it. The bait comes in many shapes and sizes, but it’s usually incidentally misleading and or cressy provocative clicking will inevitably cause disappointment. Click bait is usually created for money that is more along the lines of what I thought. Yeah, yeah, me too. Me too. Meaning that you would leave disappointed. And it is provocative, but I, uh, I try to make sure people.

The above transcript is generated using AI technology and therefore may contain errors.

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