#579 – Live Call In Show | CrossFit CMO No Mo

Sevan Matossian (00:02):

Bam or live, uh, oh, something doesn’t seem right. Something doesn’t seem right. I don’t uhoh I don’t see a single comment. Oh, there it goes. Oh, that was weird. That was weird. Good morning, Kenneth. Thank you for letting me know I’m on planet. I don’t know how long ago it was. What’s up Kali.

Caleb Beaver (00:29):

Hey, what’s Upson

Sevan Matossian (00:30):

Thanks for joining me.

Caleb Beaver (00:32):

Yeah, anytime.

Sevan Matossian (00:34):

Uh, I don’t know when it was, maybe it was like six months ago, but I said that, uh, there it’s over that, that the whole woke thing is over using racism to fight racism, conflating, um, uh, people’s uh, rights to sleep with whoever they want and sexualizing kids it’s over, uh, uh, trick, uh, convincing people with meated skin in the United States that the victim mindset and blaming other people is the way I told you guys. It was all over in, in, in a little micro piece of it is what we’re gonna watch happen at CrossFit, Inc. And we’re seeing it one by one. They’re taking out the racist people, the homophobic people, the people who sexualized kids, all the fucking bad people that in the name of goodness or allowing little Schmid Schmidts of that to happen, they’re going like that phrase go woke, go broke.

Sevan Matossian (01:29):

It’s true. Uhget it’s almost like if, if I, if I was a, a man who believed in good and evil, I would say like evil is being rooted out. It’s fucking crazy. It’s it’s, it’s kind of amazing to watch it happen. I mean, I know I said it six months ago, but I really like, and, and I believed it, but, um, it’s fascinating. And what do I mean by that? I’ll give you another example when I was a kid, uh, when I was a libtard I thought that affirmative action was cool because what it did was you leave some spaces open for people based on the color of their skin, but that’s racism, but they called it affirmative action. They just changed the name of it. That’s that’s what woke that’s. What woke is woke is putting the Q flag up up high in your kid’s elementary school instead of in front of the bar.

Sevan Matossian (02:15):

Totally cool. In front of the bar. Gays. Welcome. Love it. I fucking love it. Gays, not, uh, gay talk, not welcome at the school straight talk, not welcome, but to school sex talk not welcome at the school reproductive talk, welcome at the school, not sex talk and just the conflation of these things and that idiocy that is people’s justification for their own fucking, um, uh, mental retardation. Uh, not okay. And it’s being rooted out. It it’s a joke by the way that in, in our thing, it said breaking, it’s not breaking. We’ve known that this lady who’s the chief marketing office for CrossFit Inc, would be gone four months ago. It was known. I’m just joking. Cause probably right as she was hired. Huh? Say that again probably right as she was hired. Huh? <laugh> well, it’s funny. She made it to her one year, mark.

Sevan Matossian (03:08):

I think she’s been there exactly a year. Um, but I’m sure that was just to preserve her resume. She wants to all of these serial executives, all they do is they go from place to place, to place, to place, to place, to place, to place, to place, to place, to place, to place. They put systems in place and they they’re they’re morons. She, she hired this company, um, called, um, or someone at CrossFit did. I’m pretty sure it’s her called S started by a guy named Elaine Sain CEL, S S Y L V a I n.com Sylvan. I don’t know what they’re called, but uh, Rosa hired her. Hal Rosa hired her. He, he hired all the fucking racist, uh, sexist, homophobic, uh, people. And why do I call them that? Because the D uh, the divisiveness that they put in ends up costing the people that they’re trying to help.

Sevan Matossian (04:02):

So black lives matter. We’ve talked about it. It would be, uh, ad nauseam, but, uh, led to fascinating, uh, numbers, but it’s done nothing good for people with melanated skin. It’s all, it’s only led to their death, death, death. It’s so funny too, that now all these things are coming out. The founder of black lives matter, stole 10 million who care. I don’t even care about that. It’s the fact that they preach the victim mindset on people based on the color of their skin. It’s nuts. Butson, you’re ignoring the historical data that shows that blacks have been oppressed for a million. No, you’re enforcing it. You’re it’s word fuckery. You’re enforcing it. You’re enforcing it. You’re the plantation leader. You’re enforcing that blacks feel this way. You’re enforcing that they, that not only they remember the past of people who had similar colored skin, but you’re enforcing that they demand something, be, uh, um, uh, uh, uh, relived about it.

Sevan Matossian (04:59):

It’s not here, guys. It’s not here anymore than rapists are still here. And they’ll, they’ve always been here. Uh, people you’re fucking an idiot. If you think that people we’re not gonna judge each other based on the way they look, which brings me to number and I’ll come back, I’ll come back. I’ll come back. I’m not done, but which brings me to I’ll come back and talk about, uh, uh, the CMO leaving in just a second, but it brings me to, uh, shit, where is it? Uh, 3 28 size. Doesn’t matter. This is really interesting what this lady says, because as much as it’s true, it’s not true. I wanna try to get this lady on the, um, I wanna try to get, someone’s gonna be able to explain this better than me. I wanna try to get this lady on the podcast. She’s fucking cool. She seems cool. The little bit of an Instagram that I I’ve seen her on Instagram is really cool, but check this out size. Doesn’t matter. She’s a, this is she’s some sort of, and when I say doctor, I use, if she’s a psychologist, I use that learn term loosely. Uh,

Speaker 3 (05:58):

Sure. And examining boys researchers found that the leaders of boy packs weren’t always the biggest. The leaders were the ones who didn it back down from a conflict and defended others. This kind of confidence is the strongest determination of masculinity, even in boyhood. And another study, children were asked to draw their fathers and children with positive relationships with their dads, drew them as larger. Okay. Pause to reality, emotional inter

Sevan Matossian (06:20):

So, so, so those are conflicting ideas right there, right? Of course, like I, I see what she’s saying. It’s totally about swagger. There was a fucking five foot, two fucking dude at my fucking high school. He was a junior when I was a senior and he had such crazy swagger and he was a fucking pimp. Ryan Nash, fuck. Everyone loved him. The dudes loved him. The girls loved him. He was so fucking cool. And, uh, and then he was only five, two inch swagger. But, but that is cultivated differently than someone, the swagger of someone who’s that’s cultivated. Who’s six, two. It might even be better. It might even, it, it might even be better and more authentic swagger if you’re five, two, because you had to find it inside of you. But if you’re six, two, you already have some of that free B swagger. It’s like having tits in the ninth grade. That girl is gonna get it. Sorry.

Caleb Beaver (07:20):

People don’t wanna mess with you when you’re over six foot just yeah. On principal alone.

Sevan Matossian (07:25):

Yeah. Yeah. Makes total sense. And so, yeah, I get what she’s saying size. You, you, you can overcome your deficits and maybe if you, um, I mean, maybe you have someone like me, who’s five, five, or Colton, and then it’s good because in turn, it makes you have to cultivate. I don’t wanna say overcompensate. I wanna say cultivate other avenues of stuff. That’s um, uh, non, um, maybe even non-tangible some abstract shit. Some like, uh, just the way you talk, the way you hold yourself, the way you breathe. But, um, uh, be being, being bigger to say size doesn’t matter is a, is a, is a, I get what she’s saying. It’s not a limiting factor. It shouldn’t, it’s never an excuse, but, but it does matter. Okay. Go on. And, and I do, and I really like her. Okay.

Speaker 3 (08:20):

They shouldn’t cause them to view their dads as bigger than they really were. And they describe their dads as,

Sevan Matossian (08:27):

And the contradiction part is just because look at the kids, drew the dads that they thought were cool, bigger, meaning that people you could, you could then flip the reverse engineer that and say that. Yeah. People, um, the kids drew the dads bigger because bigger people are cooler, bigger people are cooler. I mean, just, I, I know we could argue that, but that’s 51%. True. Okay. Go ahead. Being big. Cool. It’s gotta be cool. It’s gotta be fun. It’s gotta be fun. It would be fun to be a little ant for like a day, like in one of those movies, but be in LeBron for two days would be better. Okay.

Caleb Beaver (09:06):

Okay. You ready?

Sevan Matossian (09:07):

Yeah. Sorry.

Speaker 3 (09:09):

Studies involving women confirmed that the most attractive characteristic on a man. Wasn’t his size. It’s his confidence, which was defined by a combination of assertiveness and pro social behaviors. And the men who displayed confidence, appeared larger to women. Women also report being attracted to earning potential expressed through work ethic and confidence rather than the size of the wallet. There is a theme here,

Sevan Matossian (09:32):

People that, okay, sorry. So that two, two interesting things there, all the dudes I’ve ever known who are juiced up appear larger than life. Even, even my, my homeboy, a Travis agent, he he’s six one. He, he may, he walks around like he’s six, 10. Everyone thinks he’s huge. Everyone in their mind thinks of him as being like six, five. How your, your wife is six, two. That’s a fucking jungle gym. Um,

Sevan Matossian (09:58):

That is a jungle gym. Hey, I met this lady the other day on the beach. Uh, she was a former division one, a softball player. I wish I could remember her last name. Jen Schroeder. I met her on the beach in Newport. I bet you, she was six foot. And I thought I was mesmerized by her. She had her little daughter on the beach. I had my kids on the beach. We’d meet down there every single day. I ended up actually going out with some drinks with her dad, former division one. She’s a, she’s a commentator for ESPN’s women’s softball. She was so fucking awesome. I was me. And first of all, she’s one of those girls who’s really fucking tall, but her shoulders are still back. You know what I mean? She’s not like rolled in hiding the titties and shit. She walks around like this. She was cool as shit. I was mesmerized by her. I told my wife, like you gotta meet this lady. She was so fucking fun to hang out with. She was fucking confident. Which, which I guess is kind of the flip. Right? If you’re a tall girl, it might fuck you. If you, if you don’t know how to work, work with it.

Caleb Beaver (10:53):

Yeah. My

Sevan Matossian (10:54):

Wife’s six. This fucking chick was awesome. What?

Caleb Beaver (10:57):

My wife’s six over six foot as well. What? Yeah, we’re both like over six feet tall. We’re massive people.

Sevan Matossian (11:05):


Caleb Beaver (11:06):

People don’t wanna fuck with her.

Sevan Matossian (11:07):

Yeah. And, and now, and did she have to learn to work with that? Like, like in, in the eighth grade, are you trying to hide that shit?

Caleb Beaver (11:14):

Yeah. I think she was a little like, uh, apprehensive about it when she was younger, but then she realized how good she was at ever. Like literally everything she played, every sport, fucking, nobody messed with her. She didn’t get bullied. Like

Sevan Matossian (11:29):

She does she stand straight? Does she have good posture?

Caleb Beaver (11:31):


Sevan Matossian (11:31):

<affirmative> yeah. Posture’s huge. I had this friend, I had this friend in college, this girl, she was so fucking cool. And she had these fucking great titties and she had always had them, like I talked to her about it. She’d had, ’em like from young. And so she walked around like this, like hiding them.

Caleb Beaver (11:48):


Sevan Matossian (11:50):

And I just remember, fuck what? Like that sucks. I mean, I get it. You don’t like, you’re trying not to get that attention, but she should be walking around like this. They were crazy.

Caleb Beaver (11:57):

You look meek when you do that.

Sevan Matossian (11:59):

They’re still, I know her now. And she’s like almost 50 and they’re still crazy titties say that. Yeah. Meek. Yeah. Well, it, it sends a message to you, uh, implicitly, right. Or maybe it’s even explicitly to everyone around you. That’s like something’s wrong. Your damaged goods.

Caleb Beaver (12:13):

Yeah. You lack confidence.

Sevan Matossian (12:15):

Yeah. Okay. So, so, so, so she’s saying what she was saying, something here about, uh, self AUR. Oh, when I, I remember this girl that, um, I broke up with to be with my current wife, uh, one of the last things she said to me after I broke up with her and I was homeless at the time I was BA I was living in a car. She looked at me and she goes, man, you have such earning potential. And that really stuck in my head. I was like,

Caleb Beaver (12:42):

Hmm. I think that’s a, she makes a very good point. I never, I never even considered it that way, but it’s always, I feel like women are more attracted to men who have like aspirations who are not, and, and actually work towards them rather than somebody who’s like, oh yeah, she’s gonna go work at the, at the bank or whatever.

Sevan Matossian (13:01):

Oh, the same thing. Well, um, when, when, uh, when my, I, when my wife was writing her book, uh, um, breathing with Lily and she would spend like an hour every day working on it and I couldn’t get her attention. I was, that was the best I I’m like so impressed. I’m so fucking impressed. I think, imagine SU’s fucking got Susan’s wife. Most love him. I look at Susan and I just see dollar signs. She, I wonder if she sees that too.

Caleb Beaver (13:27):

Who’s an animal.

Sevan Matossian (13:28):

Yeah. He, and he wants to make, he he’s got aspirations. She hits my wagon of Matt Suza.

Caleb Beaver (13:35):


Sevan Matossian (13:39):

Uh, we’re. We’re two wagons. We don’t have any horses. We’re just two wagons.

Caleb Beaver (13:43):


Sevan Matossian (13:45):

I? Okay. So, um, cool. Her name is the identity doctor. Cool. Um, she’s even sprinkles in some pictures of her, like in a bathing suit next to like, I think there’s a picture of her next to a TransAm and a, like a, in a pretty like, uh, attractive dress. Could, could we go to her main page and, and she’s smart. And, um, you can tell she has aspirations and let’s see. Yeah. She’s hot. I, what? She is Greek Iranian. What is she? Who told us? They bought a TransAm the other day they joined the Marines and they bought it.

Caleb Beaver (14:19):

Who was that affiliate owner?

Sevan Matossian (14:22):

Steve Bart. No, not Nick sellers.

Caleb Beaver (14:26):

I thought it was

Sevan Matossian (14:27):

Nick sellers.

Caleb Beaver (14:28):

Yeah. Wasn’t it.

Sevan Matossian (14:29):

That’s the dude that got blown up in the, uh, yeah. In the cafeteria.

Caleb Beaver (14:34):

Yeah. He said he drives a white Chevy in Silverado now, but before he got a TransAm

Sevan Matossian (14:40):

Look at this lady’s um, uh, oh yeah, you’re right. This lady like posts, like all this like smart shit. And then every like 15 posts, just a fucking thirst pick with her next to a TransAm <laugh> fuck.

Caleb Beaver (14:56):

How get followers, man.

Sevan Matossian (14:57):

She’s cool. I need someone to take thirst picks of me

Caleb Beaver (15:04):


Sevan Matossian (15:07):


Caleb Beaver (15:09):

I just, I just can’t. I can only imagine what those would turn out to look like,

Sevan Matossian (15:14):

Uh, seven and I agree on the great cities. They’re pretty cool. Yeah. Even if they’re not yours or you can’t see ’em or like do do nothing to ’em like, they’re still just like, if you have just they’re cool. The answer. If someone tells you, like, what kind of boobs you like is just all of them. Yes. Yeah. Yes. Right. I remember in high school dude, to be like telling me what, like the guys would be stand around talking about what kind of chick they like. I’m like the fuck. The one that likes me.

Caleb Beaver (15:42):

Any chick

Sevan Matossian (15:43):

<laugh> yeah. The one

Caleb Beaver (15:44):


Sevan Matossian (15:45):

The one, the, the incarcerated, you know, fucking one-legged albino that likes me is fucking hot. Like

Caleb Beaver (15:53):

Whichever one shows interest first. I don’t care.

Sevan Matossian (15:56):

Yeah. I want a girl with black hair. Who’s tall. Shut the fuck up.

Caleb Beaver (16:01):

You know, all those guys that do the same thing,

Sevan Matossian (16:03):

The one that will fucking hold my hand and tell me I’m cute. <laugh> which she likes chubby guys fucking down. Uh, we have a, um, a guy in the comments, uh, pretty frequently. His name is Richard Marrin. Uh, I don’t think he is a CrossFitter he, I wanna say he’s out of Louisiana or Alabama or something. And, uh, his, uh, sister, uh, we, I just wanna show you his sister’s GoFundMe page. Uh, he’s a regular in here and his sister, uh, needs a heart transplant. That’s fucking crazy. And this is her GoFund me page. I, I don’t know what I do at that point. If someone tells me they need to fucking switch out my heart, it sounds, it sounds like a lot. Doesn’t it?

Caleb Beaver (16:54):

It’s a pretty extensive, uh, surgery. That’s for sure.

Sevan Matossian (16:58):

It’s uh, it, it, uh, it, uh, Stephanie Weems, uh it’s oh, it’s a, uh, national foundation for transplant. Is that, is that a GoFundMe?

Caleb Beaver (17:13):

I don’t know if it’s a GoFundMe, but it’s uh,

Sevan Matossian (17:17):

So if you want to go over there, say it again.

Caleb Beaver (17:20):

It’s not a GoFundMe by name. It’s a foundation for

Sevan Matossian (17:25):

Transplants. So it’s S T E P H a N I E. New word, Weems capital, w E E M S. I don’t normally do this. Stephanie Weems, uh, Google her go to the national foundation for transplant and give her five bucks or 500 bucks or, um, it’s it’s uh, it’s. I, I I’m so glad I don’t need a fucking transplant. I don’t want to do any transplant. I don’t want a hair transplant. I don’t want no transplant.

Caleb Beaver (17:56):

A friend of mine, or I guess technically my brother-in-law, he had a double lung transplant and that was like the most,

Sevan Matossian (18:03):

That’s both lung and that’s all your lungs, right? When you say double, you mean all your lungs? Yeah. Both. Like, there’s not like a third or a fourth. It’s like, Hey, you’re gonna get, we’re gonna take out the thing that you need, the trans the part of your body that takes the air. You breathe in and turns it into fucking mixes with the blood that you use to stay alive. We’re taking those out and giving you new ones. Right? That’s those things correct?

Caleb Beaver (18:25):

Yeah. Like they’ve

Sevan Matossian (18:26):

Give oxygen to the lungs, right. Or to the, they give oxygen to blood. Right. And then take the carbon lungs. Also take the carbon dioxide out.

Caleb Beaver (18:33):


Sevan Matossian (18:34):

Oh, fuck. You can’t switch those.

Caleb Beaver (18:37):

Yeah. So he had, he had a completely transplanted. Both of ’em he’s doing really well now, but it’s a pretty serious surgery. They do a, it’s a, they basically like crack your ribs open from right below, like your nipples and kind of open you up. And then they have to harvest them out. They put you on like, um, some sort of bypass type machine and that breathes for you and like circulates everything. And then they switch, they put in the new lungs and they have to, like, you gotta reattach everything. All the blood vessels gotta get reattached. So the lungs have to go back to the, to the tubes essentially. And it’s, it’s extensive.

Sevan Matossian (19:23):

The thing is with the body, the, the part I always trip on is it’s really, it’s not like a car, right. I, I guess some things are like, like where you could just hook like two arteries up together.

Caleb Beaver (19:35):

It op I would say it operates like a car, but it does not have the same, like interoperability as a car. Like, what’s that mean? Every, like, like if I took the engine out of like a Chevy truck and I wanted to put it into a Chevy car, I could do that. But I couldn’t. But like in a human body, it’s a little bit more complex. Like sometimes if you do a tra, if even if you do get it transplanted, sometimes it like the body just rejects the transplant. So like, if you, if, if somebody gets a set of lungs, sometimes the body, like, even if you do all the testing necessary to match up everything properly and all that stuff, you could say, like the lungs could get in there, and months, or weeks later, the body just says that there’s something wrong with it. It’s not compatible. And then it rejects it. Then you start having like infection. The body doesn’t want to, like, the lungs don’t wanna operate properly, all that stuff. So it’s, but if you think at it, think about it from how the body works in general, you like, you have muscles that operate with fluids, and you could say that the oxygen is your

Sevan Matossian (20:41):

Gas. Oh, I see. Yeah. Yeah. You know what I mean? Um, when you graph the plant, so I, I, when you put an avocado seed in the ground and it grows, it won’t give avocados most of the time, most of the time, it won’t ever give an avocado, but you can take a branch from an avocado tree that does give avocados and cut it off and basically graft it, stick it, shave the edges and shave the edge and tape it to another one. And then it’ll start growing.

Caleb Beaver (21:06):

Okay. Yeah.

Sevan Matossian (21:07):

That, so that’s the part that trips me out about the body. Like, it’s part that you just gotta get the fucking pieces of flesh up against each other and they’ll start doing their magic shit. Right. But it’s also the part, like it’s gotta be lined up perfectly, but the lungs seem like I just think of capillaries. And I just think of like being in grade school and them talking about how fucking tiny that shit is. And I, and I just, I, I fucking can’t get my head wrapped around it.

Caleb Beaver (21:31):

It’s like on a microscopic level that like some stuff we just don’t even understand yet.

Sevan Matossian (21:36):

And it ha that shit has to grow back in there.

Caleb Beaver (21:39):

Yeah. Right. I mean, you’ve got stuff like the liver that’ll actually just like grow itself back together, but then you have other pieces of your body that there’s no possibility of that.

Sevan Matossian (21:50):

I, I saw a video. One time I was watching a, a, a video on fasting. And then the next video that came up on YouTube was about liver. And it basically said that if you left your liver alone, you have to leave your liver alone for four days. What do I mean, leave it alone. Like you can’t drink alcohol for four days. You can’t, uh, take Tylenol and stuff. There’s this whole list of shit you can’t do to it. There’s you, you can’t cause it to go into this certain kind of mode. And after four days, it’ll start rebuilding itself. And if you basically leave it alone and don’t fucking abuse it for nine months and whatever that word abuse means, you’d have to look up the details. It’ll regrow an entire liver, as long as you had 10% of it left. So, but once you draw below the 10% mark you’re toast. So it’s basically, I was thinking like every few years you should take off like fucking nine months of like Tylenol, Advil, alcohol.

Caleb Beaver (22:42):

And I, I think that’s the coffee. Yeah. I think people that don’t really understand the effects of like, when they do take Tylenol for Tylenol or ibuprofen, like consistently, um, it can really damage your kidneys. It can damage your liver, all that stuff. And like, if you’re taking it on a regular basis, rather than addressing the problem from like a physiological standpoint, like exercising or going to physical therapy or whatever it is, then you have a, some long term problems that you’ll never be able to reverse,

Sevan Matossian (23:13):

Which brings us to long term problems at CrossFit, Inc.

Caleb Beaver (23:17):

<laugh> nice segue.

Sevan Matossian (23:19):

Thank you. They, so this lady, she’s the chief marketing officer, Erin, and she’s quitting or she’s being fired. Well, I, I don’t know if we’ll ever know the truth, but she’s leaving. She’s been there a year. I, this is harsh to say this, but she did. She did nothing. This is a CEO sweater. All the shit that life is RX is insane by the way. It’s so fucking good. It fits good. It feels good. It’s thick. It’s quality

Caleb Beaver (23:42):

Just in, is it a heavy hoodie or is it like a

Sevan Matossian (23:45):

It’s in the middle? It’s in the middle. I mean, I’m fucking all geared up. It’s fucking so nice. I’m I’m sweating. I’m forcing myself to wear this, to advertise it. So this chick Aaron was brought in by Rosa clearly woke next. It’ll be the CFO. Who’s gone. Allison, that interim CEO she’s woke. She’s gonna be gone. Trish, the fucking HR chick, she’ll be gone. The whole fucking DEI council gone one, but they’re gonna have to get rid of all those people. It’s it’s coming down the pipe all. And I know if you guys are listening, that fucking hurts. You guys and scares you. I’m sorry. You could change. You could stop being woke. You could start being a loving, accepting person. You could stop fucking living this lie of like, Hey, we need safe spaces, but you can’t talk about Trump or guns in there, cuz that doesn’t make it safe.

Sevan Matossian (24:29):

But you can talk about removing the titties on girls at nine years old. No, that like you’re fucked up. You can start acknowledging the fact that it’s okay for people on the right to think that, um, aborting babies is killing babies. You, you just, you just gotta start fucking using your brain a little bit. I’m not, um, uh, I’m not asking you to do anything crazy. I’m not, you can still be pro-choice as a motherfucker. Just stop. You gotta stop lying yourself and stop switching the words on things. Just so that they make sense to you. You have to, you can’t a, a vagina belongs to a woman. You just have to roll with that. The problem is, is that you’re, you’re defending your delusion in your brain. Instead of coming out here to the outside world, you have to understand that that you’re delusional and it’s okay.

Sevan Matossian (25:10):

You can be like, well, the right’s delusional, blah, about about God. Of course they are everyone. Ha everyone has some fucking fucked up made up shit that they’re doing, but it, but two wrongs don’t make a right. So, so those people are all gonna go because there’s not gonna be a tolerance from that from the community it’s gone. People were scared to speak up. Now they’re fucking speaking up. The revolution started like six months ago and you guys will be weeded out. Also, the thing is is you guys don’t work. You guys don’t actually do anything. The CMO was in office for a year. She did nothing. The fact that the CrossFit journal, I’m gonna tell you a story about the CrossFit journal. When I, when I was, uh, doing the CrossFit journal, when I was running the CrossFit journal, it was the greatest, uh, publication on the planet.

Sevan Matossian (25:55):

If you wanted to know about health and fitness, not because of the content that I created, but it just was that way. And there was a shit ton of content in there that I created. But, but the first, I don’t know how many journal articles are all things that were written by Greg Glassman. And it’s a compilation of fucking 10,000, um, uh, pieces of information at some 200 18 for some fucking cockamamie, crazy insane reason. Greg’s decided to pull it down from the front. I think he thought that we ruined his journal, that we dumbed it down, but he’s, he couldn’t have been more wrong. Greg was so fucking off base with that. The thing with CrossFit, the thing with, um, CrossFit is it it’s, it’s the truth. And so it needs to be expressed. It can be expressed over and over and over and over tens of thousands of ways, just like any truth, just like there’s some essence of truth and the fact of the unknown in God and religion.

Sevan Matossian (26:45):

And so that’s why there’s this constant flowering of expression of it. And so there’s this truth in CrossFit in terms of the movements, which G Greg, who, uh, does not believe in God, always gave credit to God for creating. He never created the movements and there’s this truth in the, uh, nutritional component, which is the foundation of CrossFit. And because of that, the journal is just the, the, um, Greg thought that people like when Hebrew and Mars, um, and I don’t mean to pick on them when they expressed their version of the truth. He didn’t like it. He thought it was a dumb down version and he was wrong. Everyone should be, he was wrong. He wanted the journal, just a smart to talk to the smart people. And that was a fucking huge mistake. And, and we know now that the smart people are like, like during the pandemic, the smart people were the dumbest people in the room.

Sevan Matossian (27:27):

They’re the ones who caused the most damage. So, so basically we had this journal. It was the greatest piece of, uh, uh, of core, uh, um, curation and made content for health and wellness and expression of how you should use your body and treat your body. And since 2018 it’s been hidden. It’s no, it’s not on the front end. So at one point I had got together with gravitas. They are the, um, publishers of the, um, CrossFit, documentaries. And I got together with gravitas and I put together this proposal with them, where we were gonna make the journal available on OTTs everywhere in the world. There’s like 27 to 35 OTTs around the world. An OTT is the apple TV, the Hulu, the Amazon fire. When your Samsung TV has a smart TV and there’s apps, you can download on the bottom like YouTube or whatever that those are all OTT over the, over the top.

Sevan Matossian (28:21):

That’s like the industry term. And they were going to make OTTs CrossFit OTTs for every single fucking platform out there, whether it be Sony TVs, apple TVs, all that shit, right over the top media services. It’s how Japan watches TV. It’s how, it’s the only way I watch TV. I only use apple TV. It’s how I get to everything. So they were going to make an app and they made us a demo app, uh, them and another company, or no, another company that I had paid $50,000 to made us a demo app for apple. It was fucking insane. So you could get every single fucking journal article and it would publish every single day, 95% of the shit in there was free. And you could just watch it on your apple TV. This was months before the pandemic happened. I had that set up.

Sevan Matossian (29:08):

They scrapped it, all the all, all Greg or, or the CEO at the time had to do was push a button. And that would’ve launched. And everyone who was trapped at home, would’ve had access to the entire journal. This company gravitas, we had arranged a deal for them to help us do that. And if just like 1% of 1% of the people who are cable subscribers, would’ve downloaded that app and purchases CrossFit. It would’ve been 30 million for CrossFit, Inc. I had the whole proposal ready. It was, it was like a fucking slam dunk. It, it it’s idiot. It’s idiot stuff. This chick Aaron’s been there a year and the journal, which is her, the only app. I mean, she doesn’t even know what CrossFit is, first of all, but it’s the only, it’s the, it is CrossFit. The journal is CrossFit. If the L one trainers are CrossFit in, in, in terms of they can, if, if the L one seminar staff is the, is the, um,