#502 – Matt O’Keefe

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Sevan Matossian (00:01):

BA or live? Bruce Wayne. Heidi. Elaine BJO Adam Blakeley. Corey Leonard, Michelle shanks. I know Michael shank. Elise car. Redow Kenneth DEAP Eric Weis. Jason Estel Mr. Rod and Heidi crew, Keller Moore, Jenny. So lucky camera straps or Lisa Schultz. Alex Mallard, quack, Victor brown. That’s a great name. You gotta be Mexican. Are you? Let me see Victor brown. Okay. This guy’s name is Victor and he’s Victor and he is brown. Victor SA brown. That’s what I’m guessing what his middle name is? SA Brian G Chevy. What’s good. My brother. Wow. You talk to me like, you know me? That’s crazy. That like that. Uhoh uh, oh, I am in big fucking trouble. Big trouble. Yes. Victor

Speaker 2 (01:29):

Victors. What’s up. What’s up.

Sevan Matossian (01:31):

What’s up best.

Speaker 2 (01:32):

Listen, I have to get to clear it up right now. Yeah. Tell me it’s no Mexican. Oh, it’s definitely Manian.

Sevan Matossian (01:39):

Ah, no wonder. Nobody gives a fuck about being called anything except in Aion. I love it. Good. Good.

Speaker 2 (01:48):

I Al you ran, ran the crossword podcast and you know what? I never liked you. I was like, this guy always interrupts everybody. I swear to God, who is this

Sevan Matossian (02:01):

Guy? What are you talking about? What are you talking about? Interrupting people,

Speaker 2 (02:05):

Fuck outta here. <laugh> but I was like, you know what? Now I listen to you. And I’m like, this guy is on point, you know, and I with a lot of stuff, but there’s some things, you know, go ahead.

Sevan Matossian (02:15):

Hey, when you’re smart as me and you, it’s hard not to interrupt people.

Speaker 2 (02:20):

<laugh>

Sevan Matossian (02:21):

Um, and I would never apologize to anyone except a Sicilian. I, I, I apologize. Respect. Don’t send anyone out to get me.

Speaker 2 (02:28):

You’re the best. You’re the best.

Sevan Matossian (02:30):

All right, brother. Thanks.

Speaker 2 (02:31):

I’m listening to the show it

Sevan Matossian (02:32):

Easy. I’m gonna be on my best behavior tomorrow. When Adrian Adrian comes on too, where the fuck is. Okie. Uh, do you guys want me to hop on for my car? If I get on in five, I will pull in my house. Sure. Yeah. Wait. Sure. Yeah. What? Sure. Come in whenever you want. Come whenever you want. That’s what my wife tells me. Seems fair. What comes around, goes around due to others is you would want them to, I don’t know how that one goes. Uh, you know, so here’s what I was thinking. I don’t know if this is true. So take this with a huge grain of salt. I’m totally open to get, uh, you know, slapped around if this is not true. Um, if, uh, good evening soccer, mom, uh, those are special people. This is CEL are, oh, the ranch people, man.

Sevan Matossian (03:37):

I’m gonna go in and take everyone’s wrenches away. Um, when I, when I, one day I just went onto YouTube. So I don’t watch this show on YouTube. I watched this on some software called stream yard. And one day I went over. I’m like, man, we need some people like slapping people around in here. I think it was mostly taken out like the spam. So I just went over to YouTube and anyone I recognized like from the show, like on the regular, like someone like Heidi or Bruce Wayne, I just made them a wrench. Oh, you want a ranch? Oh, you have a wrench. Okay, cool. Yeah. Like anyone could get a wrench. You can get a wrench. They’re just for beating people. MLK. You probably need a wrench, but, but I don’t like to go over there to YouTube. I was on a eddies podcast the other day and he told me his software doesn’t work. If you have too many tabs open, I think my software works great. And I have like a hundred tabs open. We have, uh, Matt OE coming. Uh, Matt O’Keeffe was, is, was, uh, uh, like the man over at, uh waap PZA um, he was, uh, uh, Matt Fraser’s man. He was Katherine David’s daughters, man. It sounds like he picked up Ellie Turner. Uh, maybe she’s just a double agent in Justin Maderas camp. Um, I, and he, I think he has Brooke Wells. He may even have Tia.

Sevan Matossian (05:01):

Does he have Tia? I was trying to remember. It sounds like he might even represent Tia. He’s the man, Andy does all that. And he stepped away from his job at running waap PZA and whatever. He had some like super title with a company called loud and live that owns waap PZA and uh, Matt O Keith, um, now is I think the CEO of NWA H WP H hardware pays off H WPO. So he’s over there at Matt, Matt Matt’s joint. We’re continuing to work with the greatest CrossFitter who ever lived Savon. What are you saying? He’s the greatest CrossFitter who ever lived well there, you know, what do you know, pick one there’s three or four. There’s three. You pick one. You can it’s like, it’s like, I’ve said this before. It’s like, I’m going to school at UC Santa Barbara. And you’re like, that’s the hottest chick ever. And someone’s like you said that yesterday. I was like, yeah, there’s like a hundred of them. I don’t know. Can’t I can’t, I don’t make the rules. Just follow.

Sevan Matossian (05:59):

I’m gonna, I got, I got a, uh, I showered right before I worked out and showered before this. So I think I got a couple good questions. That’s where my good questions come. Fine. Fine. Fine. I don’t think O keep works with rich though. So, but I hear you. I ain’t hating. Yeah, fine. Rich is the greatest ever fine. I think if D I think after Tia wins this year, it’s gonna be really hard to like, even with my love for rich, it’s gonna be hard to like, keep him at the top, man, man, he’s gonna have to win like three masters, four masters wrench is and durable is better than wrench. Yeah, you’re probably right. You’re probably right. Or is it that all the people have wrenches are on end durable. Yeah. Dick. Yeah. Um, I was gonna tell a story and I got sidetracked. I sidetracked myself. Can you sidetrack yourself? Can I be saying something and then say I got sidetracked, but it, but I was the only person on the show. Can I sidetrack myself? Have you ever sidetracked yourself, Mr. Roif?

Matt O’Keefe (07:07):

I don’t know. That’s a tough question to answer. I didn’t know. I was supposed to put my, uh, my handle in there. Is that that’s how you get followers.

Sevan Matossian (07:15):

Yeah, here I’ll do it for you. I got some fancy tools back here. What, what, what is your, your,

Matt O’Keefe (07:21):

I don’t know. Am I supposed to know that?

Sevan Matossian (07:23):

I think it’s O K K E R Oker

Matt O’Keefe (07:27):

Oker it’s O I don’t know what it is. O K E E F M R. Maybe

Sevan Matossian (07:32):

Give me, I’m gonna double check. Hey, you know, I had mine taken away

Matt O’Keefe (07:36):

Really?

Sevan Matossian (07:37):

And then reinstated.

Matt O’Keefe (07:39):

So wait, wait, tell me. So is that that one you’re that’s there was gone and now back?

Sevan Matossian (07:46):

No, that, no. So I’ll, I’ll tell you the story. It’s it’s it’s uh, you’ll like it as a, as a, uh you’ll. Every agent should know this

Matt O’Keefe (07:55):

<laugh> should I turn sideways so that I get like,

Sevan Matossian (08:00):

Ooh, there we, Hey, you’re somewhere fancy. Is that your house?

Matt O’Keefe (08:03):

This is my house. Yeah. Nice. I’m in my wife’s office.

Sevan Matossian (08:07):

Yeah. It’s nice. I can tell it’s like, it’s someone who’s like smart and, uh, has shit to do.

Matt O’Keefe (08:12):

She’s very smart.

Sevan Matossian (08:14):

So I had this ins, I had this Instagram account and it has a blue check mark from when I was working over at CrossFit, Inc. And, uh, it had 90,000 followers and I posted a lot of stuff on there, especially in my story about, uh, the injection about vaccines and things like that. A ton of stuff in there. Yeah. And that, and that’s like a no-no you’re not allowed to talk about that on, um, social media, right? UN unless you’re towing the line, you, you, if you tow the line, you can talk about if you don’t, if you que you can’t even, you can’t even question or else you get, like you could get a ding. And then interestingly enough, Mr. OE, there was someone who was going through my Instagram account about a year ago and looking at all the pictures of my boys

Matt O’Keefe (08:57):

Really,

Sevan Matossian (08:57):

And reporting me for, uh, child pornography, cuz it was boys working out with their shirts off, which I find fascinating because as you know, many of your clients do more risque stuff than me, but we’ll leave Matt out of this. <laugh>

Matt O’Keefe (09:10):

You know, I, I have a,

Sevan Matossian (09:11):

That hairy man, those hairs should not, he has pubes everywhere and he shows them,

Matt O’Keefe (09:15):

I know, right in the, uh, I, I,

Sevan Matossian (09:18):

I never showed a fucking pube.

Matt O’Keefe (09:19):

I have a friend that happened to, uh, would show his kids running around the house and their diapers and got his account frozen.

Sevan Matossian (09:26):

Yeah. And minor dudes. It’s the fucking anyway. So for whatever that’s worth in our society, dudes, shirtless dudes are okay. And shirtless girls are not okay. I don’t make the rules. I just, anyway. So, so I, my account was always a little volatile. Right. And I suspected, and one day I woke up and it said, Hey, your shit’s gone like fuck you from, from Instagram. And so then I applied to have it come back and you know, those things, when you go to help centers and you try to do something and it just keeps going to a dead end, like you fill out all the paperwork and your sentences, like, sorry. Um, you’ve tried too many times and you’re like, but that’s the first time I’ve tried. And then you try again and like, sorry, you can’t try for 45 minutes. It was like that kind of shit. Like it was never meant to get my message.

Matt O’Keefe (10:08):

Yeah. I, I, I challenge anybody to find someone to, to help you, uh, behind the Instagram wall. There’s no, there’s no RA there’s no answers that ever come there.

Sevan Matossian (10:19):

So then I did everything in my power as the media mogul that I am. And I was, uh, it was late, late. Was it last night or two nights ago? And it popped back up

Matt O’Keefe (10:34):

Really? Oh recently.

Sevan Matossian (10:37):

Yes. And then qua. And the only reason why I want this account is cuz that blue check mark, cuz that blue check, if I DM you O key for my other account, you’re like, fuck this guy. But if you see the blue check mark, you’re like, oh yeah, at least if they that’s how I operate

Matt O’Keefe (10:50):

That actually when you comment to, you’re always brought to the top of the comments with a blue check mark. That that is one advantage. If you wanna be heard, that’s one way to be heard.

Sevan Matossian (11:03):

So then I uh, oh and here’s another secret. Uh, Matt Susan taught me subscribe to people’s accounts and like ask for notifications from their accounts. And the second you get a notification, like do that. If you, if you wanna put on followers, go to Matt Fraser’s account, click on all the notifications for when he goes live. When he gets everything, when he posts everything and the second he posts, be the first person to post at the top and say something clever and you’ll stay up there cause people will start liking it. Even if you don’t say something clever, if you’re the first post, most people will, you can start getting a lot of likes and it’s a great tactic. SU uses it. We have competitions like who can get the most likes. He’ll be like, look, I have 13,000 likes and I’ll be like, what the fuck? You know, from a comment, you know what I mean?

Matt O’Keefe (11:45):

That’s amazing. There you

Sevan Matossian (11:47):

Go. So then someone contacts me who works at Instagram. Who’d contacted me before and told me, Hey, someone’s out to get you. Um, a group of people are, are going, are going through your account and P posting a bunch of sh or, or reporting stuff that shouldn’t be reported. Anyway, that happened again recently. And this time the person told me that the people who were reporting me now they’ve started a file on them. And if they keep doing false reports, they get tossed. I was like, justice. I dunno if I believe it, but I like it. So I’m abandoning my account, my blue check mark account. I am no longer gonna post to my story or my feed. I have someone else who’s gonna do that for me. Who’s not as contentious as me. Like a, like, you know, like a whole, she’s like a mom, right? She’s like a mom that does CrossFit and shit. She’s got like five kids and she’s gonna do all my posting. And then I’m gonna go over on my other account that I started my seven on rinse account, this one. And I’m be an asshole that way with that blue check mark account, I can be like, dear Mr. OE, I have a podcast. Would you like to come on? And you see the blue check market.

Matt O’Keefe (12:47):

Oh, there you go. Good for you. There you go. Smart. I like this.

Sevan Matossian (12:51):

Thank you.

Matt O’Keefe (12:52):

How you been?

Sevan Matossian (12:53):

I’m awesome. Yeah, I got my account back. Did I tell you

Matt O’Keefe (12:57):

<laugh>,

Sevan Matossian (13:01):

There’s three huge examples of athletes who have successfully managed their fame and by successfully managed, I’m just gonna define it as they’re super famous in our community, in our community. There’s no one famous in our community, but super famous in our community and um, and rich and that didn’t stop them from continuing to be the best. Matt, Tia rich. Have you ever seen it go the other way? Ha and, and no, no names, but just as like a PSA, have you seen, have you actually seen someone who got a little bit of fame in their own Instagram account? Took them down, meaning like,

Matt O’Keefe (13:46):

Oh

Sevan Matossian (13:46):

For sure. Oh, I’m sorry. Are we doing a podcast?

Matt O’Keefe (13:48):

Yeah. <laugh> I mean,

Sevan Matossian (13:51):

Have you seen it?

Matt O’Keefe (13:52):

It is. Yeah, for sure. It it’s. Um, man, I mean,

Sevan Matossian (13:57):

So what are the pitfalls Mr. OE? What are the pitfalls?

Matt O’Keefe (14:00):

Social media is a wonderful tool, but it’s a trap. Those, those guys

Sevan Matossian (14:05):

Can like time suck as it’s most fundamental.

Matt O’Keefe (14:08):

Yeah. Of, I mean, it’s interesting. I, I don’t know if anybody’s ever gone through the exercise of looking at what your screen time and, and, you know, per app and all that. I mean, it’s, you know, make you vomit, you know, sometimes when you look at that, you, you can get caught up in it. And of course we, you know, I’ve gone through ebbs and flows with, you know, any athlete we’ve worked with over time where, you know, social was, you know, playing two important role in, in a, in their day to day lives. Um, but Mo you know, Mo most of them that, you know, I would say all of ’em that I work with now, have it in the right place. Um, did I lose you? Oh, there you are. Sorry. I hit the people are texting me. Um, but yeah, it’s, um, I mean, come on, you know, you, you you’ve seen it. I mean,

Sevan Matossian (14:56):

I have my average daily use down to under seven hours. I mean, don’t, don’t look at me.

Matt O’Keefe (15:01):

<laugh>, you’re crushing it there, there the, um,

Sevan Matossian (15:08):

I would never use my Instagram if I didn’t think I could make, if it didn’t give me what I wanted, I’ve never masturbated to Instagram. I don’t go there to, um, I never go there to, I’ve never looked at it and been like, Hey, I wish I could have that. Or I wish I could do that. I J maybe it’s cuz I’m old. I just go on there and I’m like, oh fuck. Who’s this guy, this guy Matto keeps the agent for Matt Fraser. I wanna get Matt Fraser, but I can’t get him. So first I’ll get OIF. I’ll impress him. And then Matt will maybe do a show with me. There you go. Like it’s to it’s to get what I want.

Matt O’Keefe (15:41):

Right. Yeah. It’s I mean, everybody has their reason. I mean, so many of them it’s, it’s a, it’s their, you know, it’s their business really, you know?

Sevan Matossian (15:47):

Yeah. That’s what I mean. And I think it’s great for that.

Matt O’Keefe (15:50):

Yeah. It, it really, it really is. I mean, it’s so funny. Like I, I, you know, I remember the day I, you know, funny, Matt sat in, in my living room here and we’re begging him to open an Instagram account and he didn’t want to do it cuz he wanted nothing to do with social media. Um, you know,

Sevan Matossian (16:06):

And perfectly healthy, perfectly normal.

Matt O’Keefe (16:08):

Yeah. I mean he just like, you know, he was so, you know, so simple then he is still now honestly like he just, you know, he is very black and white with that, but at the time he just was like, listen, I, I have no interest. I’m I’m gonna go and compete and win money that way. Um, you know, here, you know, whatever, nine years later things have changed drastically. But um, I, you know, he

Sevan Matossian (16:31):

Still keeps his Instagram very simple. Yeah. He still keeps it very like here’s me and Sammy drinking a cup of coffee. I mean, it’s, it’s Jill

Matt O’Keefe (16:40):

He’s, he’s done a really good job with that and putting it in the right place. There are times where it just, you know, it frustrated him mostly, you know, like just being too, you know, either important or, you know, having too much of a role in his day to day, but it’s in a great place. I mean he, um, his social’s awesome, you know, I, I, I, uh, it’s him, you know, like I, I can honestly knowing him better than anyone it’s, it’s really authentic, you know, and that that’s like, I mean, you can get into this like, you know, business talk on in, you know, social, but, um, you know, I think there’s comfort in that too for, and you know, I’m very fortunate, everybody we work with does now a really good job, you know, with that, you know, where it’s just, you know, Hey, like let it flow. If you’ve got nothing to post talk about, don’t post, you know, used to be, you know, when I first started, it was about, you know, gotta put something up every day. That’s not the formula, you know? Um, but yeah, I

Sevan Matossian (17:37):

Mean maybe the formula should be Matt, you should do something every day. That’s exciting enough to be,

Matt O’Keefe (17:43):

You could argue those guys do you know? Right,

Sevan Matossian (17:46):

Right.

Matt O’Keefe (17:47):

You know, if I follow somebody, you know, because I’m interested in this sport, you know, I wanna see them, you know, doing things related to the sport, you know, that’s, you know, a lot of their engagement and then they develop other things that people engage them for. Like Matt, you know, you know, rides, motorcycles and travels a lot. And you know, he just like, you know, that’s an example there of, you know, with his social. But yeah. I mean, those guys, they’re all kind of in a good groove now, but man, that the, the ride, the social ride for the last eight, nine years is wild. I mean, you know, you’ve seen it, you saw it with CrossFit. I mean, it’s um, and we live in a, it’s funny, like, you know, when I talk to others in other sports or, you know, you know, or talk to brands coming in from outside, you know, everybody is really intrigued with the level of engagement that athletes in our space get, um, you know, pertaining to just CrossFit, CrossFit games related stuff. Um, it’s, you know, it’s it over it, over shreds, um, on engagement. It’s really interesting. And I think that they do,

Sevan Matossian (18:54):

I did, I think the term you’re talking about too is conversion, right? Yeah. I mean, transactionally

Matt O’Keefe (18:59):

Conversion is, you know, engagement, conversion, um, you know, it’s, you know, I’m mostly talking about engagement. I mean, it’s just, you know, you see, I mean, look at any of their socials. They’re really interesting. Look at a brand post opposed to something with them, you know, doing a workout or, you know, um, something lifestyle related. It’s insane. Uh, they get huge, huge engagement. So

Sevan Matossian (19:23):

Yes, my mom was accusing me of putting words in people’s mouth. And I just tried to put words in your mouth and you’re like, no, no. I mean, engagement city, see mom, people can stand up for themselves. Keith gently slapped me down, said, sit down, sit, sit, sit. Uh, here’s what I meant by conversion when, when CrossFit, um, when CrossFit was exploding and when it had a Facebook and Instagram account, when I was there during the times we had one, uh, there, the, uh, William Morrison endeavor was like, holy fuck. We cannot, we’ve never seen a brand. There were people who had massive engagement people like, or sorry, conversion. There were people who had massive conversion, like the rock and a few others. Um, yeah. But, but CrossFit as a brand had the craziest conversion. And by that, um, you probably know what it means, but just to define it, meaning that the, the number of people who were on your account, who then let’s say you put up a t-shirt for sale, who bought it was fucking crazy. Like it was like, I, I I’m just making this up. I can’t remember, but it was like three and a half percent versus, uh, uh, a good was considered a quarter of 1%. And so you see, um, Katherine David’s daughter putting on a pair of, uh, a wrist straps and all of a sudden 5% of her followers buy it. It’s like, holy fuck. That’s a powerful human being. That’s an influencer.

Matt O’Keefe (20:34):

It is. It is, it is CRA.

Sevan Matossian (20:36):

I mean, well, and, and, and because she’s in functional, sorry, sorry, because she’s in, or as Dave says, I’m not sorry, she’s in the functional fitness space. Right. And so people like everything she’s doing is real.

Matt O’Keefe (20:46):

That’s the thing that I think people don’t realize, um, you, you know, and having the opportunity to, well, I’m a big sports fan in general, but work in some other sports is that it’s a, it’s a sport that a lot of people watch and also do. Right. So it’s, it’s, um, you know, golf’s a great analogy. I’ve made many times, but you know, people, you know, watch golf, um, you know, engage their stars that they love and then buy all the tools that those guys use and promote. Um, it’s similar here, you know, it’s, it’s, um, you know, people see what happens at region semifinals of the games or whatever. And then they go to the gym and re repeat the workouts, or they see them wear something. And, you know, the shoes, the, the CrossFit game shoes that noble launched are a perfect example of ’em and they sold out, you know, uh, people wanna wear the stuff that the, the, the stars are, are, are wearing on the floor. So

Sevan Matossian (21:39):

I wanna StairMaster so bad and I fucking text Matt the other day and said, Hey, what’s the StairMaster. And he said, he basically wrote back to me, haha. You’re making fun of me. And it’s I wasn’t. And eventually I got him to tell me which one he had and it’s like, I’ve been, I’ve been obsessed with the StairMaster. And I only want it for one reason cuz Matt has it.

Matt O’Keefe (21:58):

<laugh>, it’s a, it’s a,

Sevan Matossian (21:59):

It’s the truth. It’s the truth. I bought wrist wraps when I saw Miko Salo had ’em I never have worn ’em once I still have ’em there in my garage.

Matt O’Keefe (22:06):

That thing that, thing’s funny, first of all, it, people can look at that and, and roll their eyes, go ahead and hit that thing. And tell me how you feel after that is devastating that machine. And

Sevan Matossian (22:18):

He doesn’t waste time. He’s not gonna waste his time.

Matt O’Keefe (22:20):

He put that on, on a, a YouTube, um, episode. And I mean, we heard from the brand and everything, like, they were like, oh my God, what’s going on? You know, um, you know, who they, they were sort of distant from it. They’re like, you know, who is this guy? Um,

Sevan Matossian (22:36):

Yeah, LeBron doesn’t really drink Sprite, but he has, I don’t know, 200 million followers or whatever he has. So he only needs to convert a quarter of 1%. Right? Yeah. But is that as powerful as Matt gets on a fucking StairMaster and there’s $7,000 a pop and he sells 20 and they normally only sell 20 every six months now. They’re like, what the fuck?

Matt O’Keefe (23:00):

It is interesting. It’s like the LA large numbers. I mean, he, you know, LeBron has such a insane following that, you know, 10th of a point is, you know, you know, so much more than anybody with, you know, whatever, you know, 5% of the fall, obviously it’s just math, but he, uh, the, the rate at which, you know, that, that transaction that you’re talking about is insane with our group. And, um,

Sevan Matossian (23:26):

And hi, and his is disingenuous. So he’s using, um, his brand, he’s using the, he’s burning the LeBron band brand equity for, to intelligent people. Like I trust him less now. Yeah. But with Matt, he increases his brand equity or David Katherine’s daughter or Katherine David’s daughter increases her brand equity. When I see her using those headphones or when I see him with the StairMaster, cuz I’m like, oh shit, like then I get the headphones or I get the StairMaster and I’m fitter or I’m or I, they actually stay in my ear.

Matt O’Keefe (23:59):

It’s awesome too. Because when you look at, you know, cat or Tia or Matt, like these guys now get to be more selective, which means more authentic it’s it’s like, you know, that’s where it’s a perfect storm. You know, things get really good. Those guys have been very selective from the beginning. They, they, they, but all three of those examples possess the ton of patients. Um, and you know, it, it works really well. Like I can honestly say anything in Matt’s arsenal is, are things he uses and believes in. So it’s um,

Sevan Matossian (24:33):

He drinks the podium.

Matt O’Keefe (24:35):

He does. Yeah. Who does,

Sevan Matossian (24:37):

Does he OD, what did you say? Who doesn’t, who

Matt O’Keefe (24:40):

Doesn’t he’s great. You well, to get used some

Sevan Matossian (24:44):

Does he OD on the podium you ever seen OD kind of like start twitching and shit.

Matt O’Keefe (24:48):

No, I mean, it’s like, but podium’s pre is literally put together what he thought would be like the perfect formula for pre-workout. Right? Like he just like all these things that he learned through, you know, his career, you got to kind of like formulate through that, but that, that, um,

Sevan Matossian (25:03):

Hey, maybe that’s a good marketing strategy. Hey, this is the recommended dose. It’s what Matt took. Don’t do it. <laugh> well, fuck that. I’m doing that.

Matt O’Keefe (25:12):

That that’s the, uh, you know, people toss around the whole authentic thing all the time. Right? It’s like, but authentic, you know, I’m seeing, you know, people be patient to be authentic, which is hard now it’s harder now. Right? The sport is real. And like, you know, not that it wasn’t before, but it’s become, you know, more and more mainstream. So elite, uh, it’s a razor thin edge to, you know, to, to even achieve the CrossFit games now. So there is the same scenario that’s playing out on the sponsorship side. You know, the, those that have been around a long time, you can’t just like show up and go to the games and all, you know, everything’s great overnight, you know, it’s, it’s different. That was the case. Eight, nine years ago, you showed some, you know, you did well at the games once. And it was like, okay, you know, it was such a startup space that brands engaged it, you know? So it’s, it’s different. Um, so being authentic is obviously really important. It’s harder for an athlete to say, like, I’m only gonna wear this clothing brand and wait to be sponsored by them because that’s the one I believe in it’s harder, you know, it’s, it’s um, they, you know, and they formulate partnerships and believe in the people that, you know, they, they work with. But, um, you know, whatever, seven, eight years ago, it was a little easier to be picky.

Sevan Matossian (26:28):

Um, this, this, uh, guy who, who wants to, who has been helping me with the podcast, just decided he wants to help me, um, came over to my house and started filming me. Like he filming me, do some workouts and doesn’t even tell me when he is coming over and it, and he just watches the podcast. He lives in the area and then he sees stuff like I was making fun of Olivia ki Atter and he said, well, can you beat her time? Do you know who that is? The 16 year old girl, 17 year old girl who works out Jacob Hoeppner

Matt O’Keefe (26:55):

Yeah, yeah, yeah, yeah. She’s she’s phenomenal.

Sevan Matossian (26:57):

Yeah. You should get her. You guys should get her.

Matt O’Keefe (27:00):

She she’s, uh, she’s impressive.

Sevan Matossian (27:02):

Get her Matt,

Matt O’Keefe (27:03):

Get her.

Sevan Matossian (27:04):

<laugh> get her, get her. Um, so he comes over and he is like, Hey, you should do the workout she did. Since you talked all that shit. And it’s um, and, and the whole video, I, I first like for the first 20 seconds, I’m like, yeah, I’m gonna, I’m gonna beat her. And I’m like, dude, you better fucking chill out and just be yourself. Cuz this video is gonna be about you eating shit. And I did eat

Matt O’Keefe (27:23):

Shit. How’d that go? How’d that

Sevan Matossian (27:24):

Go for fucking horrible? I couldn’t, she snatched 1 25, a hundred or 50 times. And the first time I attempted it, I fucking failed. I’m like, oh fuck. I’m this is, this is a, this is a, this is a disaster. And that, but people love the video cuz it was authentic. You’re right. But the whole time I’m scared to death.

Matt O’Keefe (27:42):

I saw you. I saw you doing um, you and Brian had some

Sevan Matossian (27:46):

Assault. Yeah. So then Brian thinks it’s cute to beat up on me and puts out this puts out something on Instagram and this guy sees it, this local filmmaker. Once again just shows up to my house. He’s like calls me. I’m like, where are you? He’s on my front. I’m like, oh fuck. Here we go.

Matt O’Keefe (28:01):

<laugh> time to black out in the garage. <laugh>

Sevan Matossian (28:05):

You’re right. Authentic.

Matt O’Keefe (28:07):

Yeah. That’s it’s tight. I mean it’s, you know, people use that loosely, but

Sevan Matossian (28:13):

How about the, how about the Odine on the thirst picks too? I thought it was look at someone like Danielle, Brandon, she, she doesn’t do a lot of thirst picks. And then she does that one where she’s like in front of the statue, in her bathing suit. Don’t act like you didn’t see it. O Keith don’t. I, I don’t act like you didn’t see it. I see trying to hold a straight face.

Matt O’Keefe (28:30):

I swear on my kids. I did not

Sevan Matossian (28:31):

See that. Okay, fine. Yeah. Uh, it, it was about a month ago and it was just like, yeah, she just, her other shit’s just like her like walking around on her couch and a pair of shorts and a shirt that’s too big opening the blinds and then like, that’s all you get. But then, you know, once a month you see her in a bathing suit and everyone fucking loses their shit. I think it’s a better tactic

Matt O’Keefe (28:49):

D DVS. Cool. I, you know, I’ve got spend a little time with her over the last year. Um, SU super cool kid. And I think she does a really good job of her social overall. Like she that’s really her, you know, she’s uh,

Sevan Matossian (29:03):

Human tornado.

Matt O’Keefe (29:05):

She’s awesome. I like her a lot.

Sevan Matossian (29:07):

Human tornado.

Matt O’Keefe (29:09):

No human tornado. What do you mean?

Sevan Matossian (29:13):

<laugh> um, uh, fire she’s fire.

Matt O’Keefe (29:19):

Oh, okay. I

Sevan Matossian (29:20):

She’s fire. I got that. Like things can accidentally burn down around her.

Matt O’Keefe (29:24):

No, not that like she is ire

Sevan Matossian (29:27):

For surgery. She’s fired. No shit can just burn down. She’s like a magnifying glass. If you said it in the wrong spot and the sun hits it, something’s burning down.

Matt O’Keefe (29:35):

DVS cool people.

Sevan Matossian (29:36):

I agree. I agree. One of my favorites lover and I think she’s authentic. I think she really is a magnifying glass and I mean, who can walk up and flip off the entire fucking crowd in this wholesome sport of CrossFit and smile and everyone’s like, yay. She flipped this off <laugh> it’s cause it’s her right. Forgot.

Matt O’Keefe (29:53):

I forgot about that. Last year when they had her secluded in lane 10 by herself with two lanes between her.

The above transcript is generated using AI technology and therefore may contain errors.

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