#1041 – The Morning Show | Brian Friend

Sevan Matossian (00:02):

Bam. We’re live. Marco Calon. I’ve been able to break dance since I was eight years old. You don’t lose that. It’s muscle memory. Alright. This guy is amazing and I’m looking back because I’m looking at my text messages, seeing if he’s actually going to make the show because he said he had a little mishap this morning. What a journey this dude’s been on. Hey, what’s up? Good morning, Heidi Krum. Hey, good morning, Miguel. Miguel Gravity. I don’t even know the guy’s last name. He goes by gravity in the streets and I think his mama calls him Miguel. What a cool crazy story this dude has.


This dude popped on my radar because Brian, Brian Wynn, Brian friend of Be Friendly Fitness went on the CrossFit world tour in one of his stops. Okay, okay. Okay. He’s not going to make it. Damn. Okay. I hope all is good. Alright. Alright. Okay. Well the show’s over no show today. Shit. Alright, I’ll go back in the house and go to sleep. That was easy. That was easy. Good morning, Slater. Oh no shit. Is that really you? Lemme see. Lemme see what’s going on here. Let me see what’s going on here. I met this dude through Brian. I don’t know if this is the real Brian. Let me see if this is the real Brian.


I’m going to send this over to Brian and if he jumps on then it was the real Brian, you know Cave. You were a little feisty yesterday, buddy. You were a little feisty. You were a little feisty, A little feistier than normal. You’re afraid people are going to find out that, oh, bucket toss of yours wasn’t real. It was a fake. It was a fake. The complete Avi interview is not on anywhere. I’ve just been cherry picking the parts to make him look like a stud. You know what I mean? When he just says dumb shit, I just cut it out. So I’ve been just picking the parts where he looks cute as shit. Jake Chapman se Philip Kelly’s being harassed by a gay man at his gym. What should he do? I don’t know what it means to be harassed unfortunately. I just thought that the dude’s trying to blow him and take the Hummer. Just take one. Hey, dang.

Brian Friend (03:19):

Good morning.

Sevan Matossian (03:20):

Good morning. Hey.

Brian Friend (03:23):

Sad that Miguel didn’t come on.

Sevan Matossian (03:24):

Yeah, it sounds like he’s got some legitimate shit that just happened. He has at least four kids.

Brian Friend (03:33):

The one thing you said, his story is crazy. I hope you can get him back on at some point. I will.

Sevan Matossian (03:37):

We’ll reschedule him. Actually, let me ask Susie to do that. ASAP Susa that you scheduled. He had some horrible shit happen to him as a kid,

Brian Friend (03:59):

But he’s got some big dreams and ambitions and what he’s doing with his kids and for some other kids is really cool. So hopefully you can have him on at some point to share that. I was really impressed with, obviously not just his break dancing, but also what he spoke about to the point that I thought you might want to have a longer chat with him.

Sevan Matossian (04:18):

Yeah. Oh, he brings up his talks about his journey at the Power Monkey camp.

Brian Friend (04:23):

He did.

Sevan Matossian (04:24):

He did. Wow.

Brian Friend (04:25):

Just a little bit. His son was there.

Chase Ingraham (04:29):

Oh, is this live

Sevan Matossian (04:34):

Group therapy? No, it’s not. It’s good. Say what you really want. It’s live. It’s live. It’s live. It’s

Chase Ingraham (04:40):

Live clicked, which is why I just have View

Sevan Matossian (04:43):

Buds in it’s live. Did you see Carl? Does Carl Polly do Monkey Power Monkey Camp?

Brian Friend (04:52):

Not this time. I don’t know if he has in the past.

Sevan Matossian (04:55):

Okay. Because I should have known Carl asked me one time, Brian,

Brian Friend (05:03):


Sevan Matossian (05:04):

Film some B-boy competitions. I think he was running or he was training some people in some B-boy competitions in San Francisco. And so I filmed them and then through Miguel’s Instagram I saw that he has relationships with Carl Polley. Man, it’s a small world

Brian Friend (05:22):

And he brought his son out there. They did like 3 45 second or one minute things back and forth. His son is top 10 in the nation for his age division as well. And then he spoke for probably 20 minutes after that.

Sevan Matossian (05:38):

Jay, I just realized I sent the link in the big chat and then boom, here you are. I thought you were doing a sound

Chase Ingraham (05:45):

Test. I was like, I’ll hop on for this.

Sevan Matossian (05:46):

Oh, you’re a good dude. You’re a good dude. Where are you at right now?

Chase Ingraham (05:52):

My house office working.

Sevan Matossian (05:57):

And where are you at, Brian? Same.

Brian Friend (06:00):

Your job. I was excited. We were having Miguel on and I knew that we had talked about that and then he bailed on you, so I tried to bail you out. You’re a good dude. Not that you need it. Not that you need the help

Sevan Matossian (06:11):

And Chase. You’re not going to Rogue in any commentary capacity. You’re going there in CrossFit capacity.

Chase Ingraham (06:20):

Yes. I’ll be there Thursday and Friday for the

Sevan Matossian (06:24):

Flips. Okay. And then Brian’s going there because he’s a student of the game.

Brian Friend (06:28):

I’m going there to work.

Sevan Matossian (06:30):

He’s on the world

Brian Friend (06:31):

Tour? Yes. He got my world tour hoodie on here.

Chase Ingraham (06:37):

Oh nice.

Sevan Matossian (06:37):


Brian Friend (06:38):

You can get them in Rogue, I believe.

Sevan Matossian (06:41):

Is that a world tour hoodie? Let me see.

Brian Friend (06:45):

Yeah, the backlist all the stops from the tour, but there was a pre-sale. I think it’s over now and then there’ll be an onsite at Rogue. We’ll have some too.

Sevan Matossian (06:54):

Oh, that’s awesome.

Brian Friend (06:55):

You’ll have to get there early to get them because Audrey said she’s planning to buy the entire stock.

Sevan Matossian (07:00):

Oh good. I love that. Ryan tan away. Seon. You should try and schedule Tyson every Tuesday for a few minutes. After each of his starts, he can talk about what happened with the game and break down some film with you so you can learn. Thank you. Hey, that’s Suzy’s job. You’re Tell me what the fuck to do so I can learn. You mean? So I could give him a pep talk. Brian, are you a Chicago Bears fan?

Brian Friend (07:33):

Have been my whole life and it’s tough.

Sevan Matossian (07:36):

Tell me about your first Chicago Bears game.

Brian Friend (07:41):

I don’t

Sevan Matossian (07:41):

Go to a ton of

Brian Friend (07:42):

Games. My brother goes to one or two every year.

Sevan Matossian (07:44):

I mean, just the first one you watch, were you seven years old and you walk by the TV and you’re like, Hey, I like the color of their jersey.

Brian Friend (07:51):

No, my family is a big sports family, so they watch Blackhawks, watch the Bulls. We grew up in the nineties and the Bulls were obviously amazing. The Bears were not, but we watched all the games and I just had a Bears jersey from the time I was can remember and rooted for ’em, even though they haven’t been great during my lifetime or really ever.

Sevan Matossian (08:14):

Do you sit down on a Sunday and watch and watch a Bears game?

Brian Friend (08:20):

I used to do that probably up until I moved to the Dominican Republic. So maybe 12 years ago I stopped doing that. Occasionally I will, but so far this year, I think I’ve watched one football game.

Sevan Matossian (08:32):

Oh, so you have watched one this year?

Brian Friend (08:34):

It wasn’t a Bears game? No. Oh, it was when I was with my friends in Texas and just for 40 hours I was there and there was a Thursday night football game on, so we watched it.

Sevan Matossian (08:45):

Do you watch football Chase?

Chase Ingraham (08:48):

Oh yeah.

Sevan Matossian (08:49):

Every Sunday.

Chase Ingraham (08:50):

Every Sunday.

Sevan Matossian (08:51):

I’m definitely watching the Chicago Raiders game this Sunday.

Brian Friend (08:55):


Sevan Matossian (08:56):

Watch. I feel bad live

Brian Friend (08:58):

On one of these.

Sevan Matossian (08:59):

Oh, fun. And then just watch and talk about it.

Brian Friend (09:01):

Fun. Yeah,

Sevan Matossian (09:02):

I’d do that.

Chase Ingraham (09:03):

I have a guilty moment and I hope Tyson doesn’t take offense to this, but I’m playing the Raiders defense on my fantasy football team.

Sevan Matossian (09:12):

What does that mean that you’re betting them to win?

Chase Ingraham (09:16):

I’m betting that a rookie undrafted quarterback on a team that’s already really bad probably won’t have the best offensive performance so that the defense will score more points from my fantasy team.

Sevan Matossian (09:29):

Awesome. Good job. Chase, you’re off the show. What’s great? He’s coming on Tuesday and I’m so excited to talk to him. So I guess this Tuesday, you guys correct me if I’m wrong, this will be Tyson Be’s first start, right? If everything goes, it’s probably on

Brian Friend (09:45):

Tuesday, Sunday, right?

Sevan Matossian (09:46):

Sorry? Sunday. Sunday, yeah.

Chase Ingraham (09:49):


Sevan Matossian (09:49):

And how are the Raiders? Do you guys know? Are they any good this year?

Chase Ingraham (09:53):

Average? They’re okay.

Brian Friend (09:58):

The NFL is always, there’s like five teams that are really good, five teams that are really bad, and the other 20 teams are all, it’s kind of a given Sunday thing and they’re one of those 20,

Sevan Matossian (10:08):

Hey, I watched Nate Edwardson video recently and he’s like, yeah, I haven’t left the CrossFit space, but I pivoted over to golf and the channel’s fucking killing it. And if you go over there, you can see the channel is killing it. He has a clean style. He talks to the camera. His edits are good. He gives you his opinion. There must be people who are out there who are hungry to get golf information, right? His channel has taken off and he knows what he’s doing and he obviously knows the sport. Why wouldn’t you do that, Brian? Why wouldn’t you pivot to, I bet you if you pivoted to football, you could have a, I don’t know. To put it in perspective, here’s a perspective. The NFL, these are some numbers I heard. The NFL is a 10 billion a year revenue stream for the NFL or maybe that was the NBA, maybe The NBA is a 10 billion revenue stream. The WNBA is 60 million, so tiny, but every weekend, 10 billion in golf balls are sold. Just that one every

Chase Ingraham (11:13):


Sevan Matossian (11:14):

That’s what I, or no, sorry. A year. A year. Sorry. A year. A year,

Chase Ingraham (11:17):


Sevan Matossian (11:17):

But sorry, a year. Thank you. So just the golf balls alone, golf ball sales alone matched the entire revenue for the NBA National Basketball Association. So the markets are massive, right? You could probably do a show just on balls, golf balls, and get more views. Do you like any other sports besides CrossFit? You

Chase Ingraham (11:35):

Probably could.

Sevan Matossian (11:36):

Yeah. Do you like any other sports besides CrossFit and Frisbee? Brian, I’m being your life coach right now. Being your, no, not your life coach. Your job coach. Job coach. I have no business being a life coach, job coach.

Brian Friend (11:50):

Yeah. I like other sports, but those are the ones that I’m passionate about. And I also think that it’s kind of cool to hopefully help build something up instead of just jump in with something that’s already massive.

Sevan Matossian (12:06):

Do you think you could pivot to football in your brain has room for all those dudes and yards passing and reception?

Brian Friend (12:13):

Yeah. Yes, but I have to want to do it and I don’t really want to do that.

Sevan Matossian (12:24):

Eaton Beavers, I tell my wife that all the time. I have to want to do it. You can’t make it eat. Beaver Chase haven’t been able to catch the live show in a while, but still watching the show to get the views. Good. Yeah, just

Chase Ingraham (12:35):

Go walk

Sevan Matossian (12:36):

Around and turn all the devices he thinks he’s watching get with the programming. I had Adrian Conway on here and I asked,

Chase Ingraham (12:47):

That’s great.

Sevan Matossian (12:48):

And I asked him, yeah, he’s great. He, I asked him if he thought Tia or Laura would win and he didn’t want to answer. He felt it would be inappropriate. As the commentator Chase, do you have any thoughts on that? Is it inappropriate?

Chase Ingraham (13:05):

Well, they do that in, if you’re watch college game day for college football,

Sevan Matossian (13:10):


Chase Ingraham (13:11):

Guys that are calling the main games that are on the desk won’t make the picks when they do that segment. And I think there’s some sense of professional courtesy and unbiased ness and Adrian get a great answer and it’s the end, the answer. It says, if we’re broadcasting, we want to be as unbiased as possible, and we try to be as objective as the situation. It’s not personal. We’re not looking at these people as people at home. We’re looking at them as competitors and athletes on the floor. So I think that is a good call for someone that is doing the broadcast, not to make predictions or picks when it comes to who’s going to win or lose.

Sevan Matossian (13:48):

Ryan, what do you think? You’re in the prediction business. Would you stop doing predictions if you started doing commentary?

Brian Friend (13:54):

Only if the employer that I was working for asked me to. I think that even in the case of Crash Crucible, it was actually, I was recognizing this in real time as I was calling some of the action, but there were athletes out there that I have been critical of or that I didn’t maybe pick to be as high as most people would’ve expected them to be or something like that. But that

Chase Ingraham (14:15):

Just falls to the

Brian Friend (14:16):

Wayside once the competition starts, then it’s about what they’re doing on the floor. And I think as long as I felt confident that I could separate those two things, then I would be comfortable doing it. But if they ask me not to, then yes, I would just defer to John Young.

Sevan Matossian (14:31):

I do get the professionalism component. I get the part where you’re like, yeah, I shouldn’t say I should keep it unbiased, but I also think, I don’t know, I am very curious who Adrian thinks is going to win.

Brian Friend (14:48):

Well text him

Sevan Matossian (14:51):

For the show for all of us. Yeah, Adrian, wait, I should have said that. Hey, can you tell me off the air? I watch the

Brian Friend (15:02):

Tell ’em to write it down on a note card, fold it in half, put it in a sock, and then Monday afterwards, open it and then show it to you.

Sevan Matossian (15:08):

Oh, perfect. That’s good. I like that. Or just send me a text right now with a picture and I won’t open the text. Did you guys watch the interview that Lauren and Sean did with Tia Tomi?

Brian Friend (15:23):

I have not,

Sevan Matossian (15:24):

Yeah. Did you watch that Chase? Oh, you guys should watch that. I think it’s, it’s a great interview and there’s a lot of insightful stuff in there.

Brian Friend (15:35):

This is the first week since the games that I’ve actually had a time to start digesting any CrossFit content that was put out, video content or whatever. And there’s been some pretty good stuff that I’ve watched, but I haven’t gotten around to that one. But she doesn’t do very many interviews, so it probably is a good one to listen to.

Sevan Matossian (15:53):

No, and there are some, I didn’t hear good things about it, but when I watched it, I actually thought it was great. There are some gems in there. What stuck out to me, and I don’t want to beat a dead horse, but I think it’s important. It’s good to have you here chase for this. What I found is very important is I don’t think enough athletes thank the affiliates. So there’s a segment at the end where she, thanks Bill and Katie for all they’ve done and they’ve done a lot. God knows Bill and Katie are amazing. She talks about the opportunities they’ve provided, she talks about the way they treat the athletes at Rogue, all that stuff. But I’m thinking to myself, man, bill and Katie wouldn’t be around if there weren’t affiliates, the entire ecosystem. Anyone can just start doing some math just for sake of numbers, just pretend like there’s 15,000 affiliates and then just think each of those affiliates spends $5,000 a year at row, or there’s 15,000 affiliates and 15,000 of those affiliates spends $5,000 a month on rent, and the numbers start going into the billions of dollars. And real quickly, and I was just thinking, what do you guys think of that? I think every athlete should take the time once a week to face the east or the west or whatever, and thank an affiliate like, Hey, this thing does not go forward. This thing dies on the vine without the affiliates. I think for everyone,

Brian Friend (17:16):

Just for sake of clarification, not every affiliate is in California and costs $5,000 a month.

Sevan Matossian (17:22):

Right? Right, right. Okay. You can pick, I pick any number and the number I’m hearing is there’s 13,000. Is that rent? That’s low? Yeah, but there’s other $20,000 a month. Yeah. Rent, right?

Brian Friend (17:33):


Chase Ingraham (17:34):

Most of those are in California.

Sevan Matossian (17:36):

So when I think of the food, when I think of the food pyramid, I just see the affiliates down at the bottom of active. I mean, you could put Greg Glassman down there at the bottom too, but of functional parts of the ecosystem that generate, I don’t know what, there’s probably a metaphor for how the oceans work, like the warming that causes the

Chase Ingraham (17:57):

It’s the bedrock.

Sevan Matossian (17:58):

The bedrock. Thank you. Yeah. Like hey, just say it. And to all the affiliates out there everywhere who are paying your affiliate fees and keeping the doors open. And imagine this, if every affiliate has a hundred members and those members all pay $300 or $200 a month, I mean, it’s so obvious that that is the, like you said, the bedrock, the fertilizer, the sun, the water. None of it exists, none of it exists. This show doesn’t exist. And another part from an affiliate member, you are welcome. Oh, there you go. Good. Thank you. Thank you, Sean. I mean, you’re welcome or no, I say thank you. No, you are welcome, Savon. Okay. Thank you. Okay. I’m trying to understand the relationship. And then the other thing that I was thinking about is all the media that’s done for free, so there’s a little bit of a pool and a little bit of irritation expressed in that podcast with her regarding media that’s out there.


But dude, all these people are doing it for free and putting their ass on the line, but Brian doesn’t have a plan B, I don’t have a plan B Pedro’s coming home after fucking teaching second grade in a fucking country where it rains 350 days a year just behind his computer. You need a bag of Doritos and you know what I mean? It’s like, so I just want to throw those two things. Great interview out there. Bill and Katie are amazing without, they’ve taken the sport to a whole nother level, but man, you got to thank the affiliates because if you just thank Bill and Katie and you don’t thank the affiliates or you don’t thank the people out there doing the meeting, you’re just critical of them. You make it seem like the whole thing is just transactional for you. It comes across extremely superficial, but I don’t see it. Do you guys have any disagreement with what I’m saying or anything you want to add to it? No, to that conversation,

Chase Ingraham (20:05):

I think the athlete, the competitive athlete has definitely changed over the last 10 years. The what? As far as the competitive athlete, I feel like they definitely changed. I mean, you look back in the day, and it’s most of the people competing at the cross at games or across at affiliate owners or managers of a gym or head coaches, because they had the time and energy to train enough to be good enough to go to the cross, the games when it was a little bit easier to go. We look at Scott Panche and Rich Froning and Jason Kpa and all of these guys that basically either open affiliates once they started being competitive or had affiliates or were coaches and then gotten across at space. And it’s just

Sevan Matossian (20:44):

Travis Mayer, Dick Giran are Annie Thor’s daughter. I mean, there’s hundreds.

Chase Ingraham (20:51):

And so that’s where I think

Sevan Matossian (20:54):

Gabe Subbury

Chase Ingraham (20:56):

Changed. We

Sevan Matossian (20:56):

Used to play a game where we see who can keep

Chase Ingraham (20:58):

Naming the longest.

Sevan Matossian (21:00):

Brian, you haven’t name one,

Chase Ingraham (21:00):

Right? Graham Holmberg had one for

Sevan Matossian (21:03):


Chase Ingraham (21:03):

Graham Holberg a couple times. Chris Spielberg, pat

Sevan Matossian (21:06):

Hacken, Conway.

Chase Ingraham (21:08):

Wow. Yeah. And Stacy Tovar is an affiliate owner now.

Sevan Matossian (21:15):


Chase Ingraham (21:17):

Yeah. One of the oldest affiliates in the world. It’s just different. And I’m not saying different is good or bad, but I feel like the disconnect there is that you see a lot of athletes in these training camps that are training out an affiliate, but maybe not with an affiliate. So there’s a disconnection there. I would like to see that more because you’re a hundred percent right. It all stems from the affiliates, all of it, all of it. It all goes away. And that’s just like we’re talking about the competitive people or even people in the open. It’s only 330,000 people that do the open, but there’s millions of people around the world doing crossing, and it’s because of the affiliates that there are millions of people doing CrossFit. And if it weren’t for those people, there’d be nothing. There would be no open, there would be no spectators, there would be no fans. And I think showing appreciation of that where it all does stem from is important, and to bring it back to center, the affiliates are the most important thing in the world when it comes to health and fitness period. And the stronger we can make in the world

Sevan Matossian (22:28):

Answer the CrossFit games, and it’s even more important for the CrossFit games.

Chase Ingraham (22:33):

It’s the most important thing to the CrossFit Games.

Sevan Matossian (22:36):

Who owns the NFL network? Is it the

Chase Ingraham (22:38):

N-F-L-N-F-L network

Sevan Matossian (22:42):

Owned by the National Football League. Okay. The FL network. Okay. I don’t know if you guys remember, but back in the day, there was, God, it was called something else a long time ago. There were these guys that went around with actual film cameras and they filmed and it was called the NFL, and then I remember when the NFL bought it. This is probably in the eighties. Oh, like

Chase Ingraham (23:05):

NFL films.

Sevan Matossian (23:06):

NFL films. Yes. Yes, yes.

Chase Ingraham (23:09):


Sevan Matossian (23:10):

So there was this other thing that Tia brought up that I thought was interesting, and this is going to be a little harder for me to share, but do you remember that Donald Trump phenomenon one weekend, it was like he grabbed someone’s pussy, but then he pivoted to something else and it was like you couldn’t keep up and the press couldn’t keep up with the bad shit he was doing because he always did something else bad. And so it kind of ended up being this thing like a tactic, right? Always say one more outlandish thing or shocking thing so that the stuff you did in the past falls behind. Right. I know you’re wondering where the fuck is he going with this?


One of the things Tia pointed out is that she’d like to see more positive media, and I think, I don’t know specifically, but it sounded like she was specifically talking about Andrew Hiller because she said something about no rip. She’d like to see more positive media. What needs to happen is that the CrossFit media machine needs to turn on and take that voice and put stuff out every single day to give that kind of Donald Trump phenomenon. I think if there was more chatter from hq, they would control the news cycle in our space more than the rest of us are controlling it. I think that’s the issue. And then they could control the story, the vibe, the mood.

Chase Ingraham (24:29):


Sevan Matossian (24:30):

Right. Brian, would you like

Chase Ingraham (24:32):


Sevan Matossian (24:33):

Or do you like it this way? Part of me is like, Hey, shut up. This is cool. We’re just fucking just running the show. Would you like to see HQ get back in the game, or do you think it’s working perfectly? Well, I mean, this was originally the idea in 2018. Hey, we don’t need to tell the story. Let the community tell the story. I don’t think it’s working. Which is funny for me to say,

Chase Ingraham (24:55):

Well, we have much more media in the space because Crossy got rid of their media team. And so that part, is that

Sevan Matossian (25:03):

True? I’m not pushing back. I just want to know, is that true? You think that there’s more? Because

Chase Ingraham (25:07):

Look at you, look at mayhem, look at Brian, look at Shut up and scribble. Look at Coffee pods and shut up

Sevan Matossian (25:14):

And scribble shut up. And scribble was already there and so was mayhem.

Chase Ingraham (25:17):

I like how you put your thumb up and it’s like giving you a thumbs up. Your video’s, some weird thing you need to turn off.

Sevan Matossian (25:23):

I know, definitely.

Chase Ingraham (25:24):

Sorry. But there’s more median space and they’ve grown, right? They may have been there dabbling, but now the floodgates are open. It’s the Wild West and just go grab what you can and promote. What I would like to see is yes, more stuff coming directly from Cross It so that all these media outlets have more intentful things to talk about.

Sevan Matossian (25:46):

Yeah, like control what’s on the big story, right?

Chase Ingraham (25:49):


Sevan Matossian (25:50):


Chase Ingraham (25:50):

Be great if when something breaks in the cross it space, it’s breaking from cross it so that when you come on into a show about it, you’re talking about what Cross is talking about.

Sevan Matossian (26:01):


Chase Ingraham (26:01):

Less assumptions, there’s less skepticism. And with all the assumptions and skepticism over the last five years because of lack of media and transparency, I think it’s totally fair to have maybe some type of critical eye when it comes to what CrossFit’s doing, especially if they’re not saying what they’re doing. And what I’d like to see more of is us at least delivering the message, not necessarily controlling the message. Controlling the message would be trying to put out other people’s opinions and fires around the world when it comes to media, but at least providing the message so that when you have your podcast about it, it’s talking about what they talked about and they’re referencing the media that cross it put out when it comes to that discussion,

Sevan Matossian (26:40):

Like the weekly show we’re trying to do where we cover Dave’s weekly in review or the show, when they came out with the sort of, I dunno what you would, the worldwide ranking, what’s the thing that CrossFit came out with? The thing that decides how many people you get?

Brian Friend (26:53):

It’s a worldwide rankings, and then it affects the strength of field distribution or allocation.

Sevan Matossian (26:57):

Right. Brian and I milked that for fucking half dozen shows.

Brian Friend (27:01):

Well, I mean, I’ve been talking about that for years before that, but I actually went to, I don’t know if I told you this. SI went to the US Disc golf championships this two weekends ago with my brother and Scott Polinsky who came in town.

Sevan Matossian (27:15):

I like how Scott Polinsky always gets mentioned first and last name. I really, Scott Linsky, like snuff. I don’t believe he exists. He’s

Brian Friend (27:21):

A good dude. He’s a good dude. And through actually the guy who runs the fittest of the coast that I’ll be working with him in January, he introduced me to someone who’s involved with media at the United States Disc Golf Organization. And I had an opportunity to have conversations there with people that were on both the media team and the broadcast team and both of them, which were totally independent meetings, and it was really, really nice and generous of them. I just told ’em, I was like, Hey, I do very similar stuff for CrossFit competitions all over the world. I have a passion for disc golf. I’m going to be attending this one as a fan. I’d love to take a half hour an hour and just learn how you guys do things. Because my perspective as someone who’s been digesting that sport for three or four years now is that they’re doing some things that we could really learn from, but I didn’t necessarily know what those things were.


So I asked questions based on what I’ve experienced in CrossFit and what I feel like I’ve perceived from Disc golf. And they both delivered basically the exact same message was that there was this guy named Jeff Spring, and I know who Jeff Spring is because Jeff Spring is the Dana White or the Dave Castro. He is the guy who’s leading the charge, the, I don’t know what title is, but he’s the director of the PDGA or something like that. And he has basically taken an initiative to bring a sport that was very widely covered by a lot of different media outlets and bring the best ones together and all buy into the same system. You and I have reviewed disc golf shows throughout the course of the season for the first half of the season, and we would watch them on jom Pro, which was a post production company on GK Pro, on Gatekeeper Media in Europe.


They have similar things like that. He has taken in GK Pro, taken Inez Pro, taken in many of these media companies. Slowly over time, he’s got the players to buy in. He’s got the media to buy in, he’s got the community to buy into what they’re doing. And all of those companies still exist in their own regard. They still are called Jonas Pro, but they have a partnership with the DISC golf Network. They still exist as GK Pro where they have a partnership with the DISC golf network. They still just placed as European disc golf coverage, whatever that one is. And it was interesting to me that both of them talked about him the way that he molded their sport, the coverage of their sport into something where everyone felt like they were a part of the same thing, even though they still had their own identities and that was causing everyone to elevate in a certain way within that community. That really stuck out to me, and I was thinking about it as Chase was talking about that.

The above transcript is generated using AI technology and therefore may contain errors.

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